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@BasilPuglisi

Content & Strategy, Powered by Factics & AI, Since 2009

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Local Biz Tips - Small Business

Don’t Ignore Yelp: How to Reply Without Sounding Defensive

May 16, 2024 by Basil Puglisi Leave a Comment

yelp reviews and replies

Warmer weather means more Yelp reviews. Bad replies make reputation worse. What it is: Polite answers to Yelp feedback to fix issues and show you care. How it works: Thank reviewer, own the problem, offer fix like a call. Keep short, no excuses. Use Yelp messaging for private details. What to do this week:• Find […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

Spring Changes on Google Maps and What They Mean for You

May 8, 2024 by Basil Puglisi Leave a Comment

Google Listings Update

Interface updates sneak in and shift how profiles perform. Last year’s tweaks helped early users rank better. Don’t miss this round. What it is: New features in your profile dashboard. How it works: Sign in, test updates, adapt posts or info. TechWyse notes these tweaks can give early adopters a visibility boost. What to do […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

Guard Your Rep with Fast Google Review Management

April 10, 2024 by Basil Puglisi Leave a Comment

Google Reviews

One unchecked review can sway searchers away. Alerts and templates let you respond fast and protect your standing. What it is: Notifications and AI templates for review handling. How it works: Enable emails for new feedback, draft replies with AI. Local Falcon’s factors rank reviews high, so quick action supports your position. What to do […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

AI Scheduling Made Simple: Automate Your Social Posts

April 4, 2024 by Basil Puglisi Leave a Comment

AI Scheduler

April feeds buzz, but spotty posts get lost. No automation? You miss reach. What it is: AI tools that plan and time your social posts for you. How it works: Sign up for Hootsuite, connect accounts, queue 3 posts. AI picks best times from your data. Review once a week to tweak. What to do […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

Beat Big Chains in Google Maps with Smart Keywords

April 3, 2024 by Basil Puglisi Leave a Comment

SEO Local

‘Near me’ searches favor the relevant, not the biggest. Skip local terms, and chains win. Add them to level up. What it is: Neighborhood and city keywords in descriptions and posts. How it works: Weave them in naturally, like midtown repairs in your bio. Google’s ranking guide prioritizes this for ‘near me’ queries. What to […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

Cheap Tools to Climb Higher in Google Maps Rankings

March 13, 2024 by Basil Puglisi Leave a Comment

Google Maps Ranking

Guessing your local rank wastes time. Affordable tools reveal the truth. Get one to track and tweak before you slip. What it is: Affordable rank trackers for positions and competitor checks. How it works: Subscribe, enter three keywords like your service plus location, and monitor monthly. Whitespark’s factors show tracking helps you adjust fast. What […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

Is Your Website Mobile Friendly? Do This 5-Minute Test

March 7, 2024 by Basil Puglisi Leave a Comment

website load speed

Spring brings more phone searches. Slow site? They bounce before buying. What it is: Google’s PageSpeed test checks if your site loads fast on mobiles. How it works: Enter URL, get score on speed like LCP. Fix one thing like big image compress. Retest to see fix works, focus on mobiles where half traffic comes. […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles Tagged With: mobile

Spring Clean Your Google Listing with This Simple Checklist

March 6, 2024 by Basil Puglisi Leave a Comment

Yelp Maps Updates

Inconsistent details confuse searchers and drop your rank. As spring traffic rises, mismatched info costs you big. Align everything now. What it is: Uniform hours, phone, and address on Google and key platforms. How it works: Start with Maps, then check Yelp and Facebook for matches. BrightLocal’s survey flags inconsistencies as a top issue, so […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

Turn Google Reviews into Fresh Customers with Easy Replies

February 14, 2024 by Basil Puglisi Leave a Comment

Google AI

Feedback shapes your search appeal fast. Ignore it, and trust takes a hit. Start with quick, personal replies to turn things around. What it is: Engaging with reviews on your Google profile to show engagement. How it works: Use an AI template as a base, add the customer’s name, and reply within 24 hours. For […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

Pull in More Valentine’s Customers with a Quick Google Update

February 7, 2024 by Basil Puglisi Leave a Comment

Local Search

Last-minute romantics are scrolling for ideas now. Skip the seasonal hook, and they choose someone else. Add a simple update to reel them in. What it is: Google Posts for limited-time offers right in search results. How it works: Create a special with start and end dates plus a themed photo. A florist posts roses […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

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