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Barstool Blog

Halloween Email Trick: A Simple Promo

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Halloween email marketing

October spook means fun reviews. Plain emails get skipped, fun themes get opens.

What it is: Holiday email with themed deal to catch eyes and buys.

How it works: Template from Moosend, add pun or emoji in subject. Short offer with code, CTA like buy now. Test timing for evenings.

What to do this week:
• Draft themed promo.
• Send to list, monitor opens.

Why it matters: Moosend says 18% higher opens for seasons. Sparks buys, leading to more loyalty and sales.

Goal: 2 new purchases from email this month.

For more:

Moosend (2023) Halloween tips https://moosend.com/blog/halloween-email-marketing/;

Mailjet (2023) Strategies https://www.mailjet.com/blog/email-best-practices/holiday-email-marketing/;

Constant Contact (2023) Emails https://www.constantcontact.com/blog/halloween-email-marketing/

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Get Spooky Smart and Stand Out on Google This Halloween

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Halloween hype builds Themed content

Halloween hype builds search volume. Themed content makes you memorable. Skip it, and blend into the background.

What it is: Posts and photos boosting engagement signals.

How it works: Add an offer with a spooky photo. Semrush data shows seasonal content lifts interactions.

What to do this week: Add one Halloween offer and themed photo.

Why it matters: Grabs shoppers visually, increasing walk-ins. Fosters loyalty through timely fun. A costume shop saw 25% more visits.

Boost engagement by 20% this month in stats.

For more:
Semrush. (2024). GBP posts. https://www.semrush.com/blog/google-business-profile-posts
Melon Local. (2024). Photo best practices. https://melonlocal.com/photo-best-practices-for-google-business-profile

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Instagram & Facebook Highlights Into Customer Magnets

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Facebook Pinned, Instagram Pinned

September routines mean quick scrolls. Posts fade, Highlights stay top.

What it is: Saved Stories pinned on profile for offers or tips that don’t vanish.

How it works: Group 3-5 categories like deals or testimonials, add custom covers. Update weekly with new Stories. Promote in bio for clicks.

What to do this week:
• Create 3 highlight buckets.
• Post Stories and add to Highlights.

Why it matters: Later data shows 30% longer profile time. Keeps proof visible, leading to more trust and leads.

Goal: 2 new DM inquiries from Highlights this month.

For more:

Meta Help (2023) Instagram Highlights https://help.instagram.com/113086650094043;

Meta Stories (2023) Business https://www.facebook.com/business/help/676603329074281;

Later (2023) Ideas https://later.com/blog/instagram-highlights/

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Give Your Local Shop a Back-to-School Lift on Google

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events on your profile

Parents hunt for school essentials online. No seasonal tie-in? Your spot stays hidden. Add one to lead the pack.

What it is: Keyword-linked posts or events on your profile.

How it works: Create back-to-school offers or events. Erik Emanuelli’s guide notes these match trend spikes perfectly.

What to do this week: Add one back-to-school special or event.

Why it matters: Positions you top in family queries. Builds traffic and loyalty during key times. A supply store got 18 extra clicks weekly.

Generate 15 website clicks from the post this month.

For more:
Emanuelli, E. (2023). Seasonal keywords. https://erikemanuelli.com/seasonal-keywords
Sway Digital. (n.d.). Google Trends for seasonality. https://swaydigital.co.uk/how-to-use-google-trends-to-identify-keyword-seasonality

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Your Website’s About Page: Why It Still Matters

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about page websites

August lulls are good for site fixes. Bland About Page? Visitors don’t connect with you or your brand.

What it is: Page telling your story with bio, history, photo to humanize your spot.

How it works: Write short paragraph on how you started, add team photo. Use Canva for layout. End with contact CTA.

What to do this week:
• Draft one-paragraph story.
• Add photo and publish.

Why it matters: ConversionXL says About pages influence 67% buys. They reduce bounces, leading to more trust and inquiries.

Goal: 2 new inquiries from page this month.

For more:

ConversionXL (2023) Tips https://cxl.com/blog/about-us-page/

Kinsta (2023) Importance guide https://kinsta.com/blog/about-us-page/

Copyblogger (2023) Strategies https://copyblogger.com/about-us-page/

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO, Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Spot Your Google Maps Rank and Tweak It Better

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Tweak Google Maps for Visibility

Visibility varies block by block. Heatmaps pinpoint weak areas. Use one to adjust before business suffers.

What it is: Trackers mapping positions across neighborhoods.

How it works: Run monthly scans, tweak for low spots. BrightLocal’s grid shows visual insights clearly.

What to do this week: Get a tool, run a heatmap, and adjust posts or keywords.

Why it matters: Fixes blind spots before losing ground. Maintains strong visibility and customer trust. A cafe improved their suburb rank by two positions.

Improve rank in two neighborhoods this month.

For more:
BrightLocal. (2021). Local Search Grid. https://www.brightlocal.com/local-seo-tools/rankings/local-search-grid
Local Dominator. (2023). Free Maps Rank Checkers. https://localdominator.co/top-6-free-google-maps-ranking-checker-tools

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Keep Customers Coming Back with Quick Thank-You Emails

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email marketing

July heat brings repeats. Silence after buys? Miss loyalty chance.

What it is: Email after purchase saying thanks with a personal note.

How it works: Use template from Mailchimp, add name or item. Send in 48 hours. Automate if you can for ease.

What to do this week:
• Gather recent buyer emails.
• Send thank-yous with 10% off next.

Why it matters: Omnisend says 4x higher opens than promos. They boost referrals, leading to more trust and sales.

Goal: 2 new repeat purchases this month.

For more:

Omnisend (2023) Email tips https://www.omnisend.com/blog/post-purchase-emails/; Mailmunch (2023) Thank you stats https://www.mailmunch.com/blog/thank-you-emails/; HubSpot (2023) Email strategies https://blog.hubspot.com/marketing/thank-you-email

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Get More Google Reviews Without the Awkward Ask

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Google Reviews

Low review counts drag your rank down. Tools send gentle prompts automatically. Set one up to build volume steadily.

What it is: Post-sale nudges via email or text.

How it works: Configure to send after purchases, like share if you enjoyed. Sterling Sky emphasizes recency, so steady flow helps.

What to do this week: Choose a tool and set it for automatic review requests.

Why it matters: Builds credibility without effort, as Whitespark’s factors confirm. Draws more customers through trusted signals. A boutique gained 8 reviews in their first month.

Secure 5 new reviews this month through the tool.

For more:
Whitespark. (2023). Local Search Ranking Factors. https://whitespark.ca/local-search-ranking-factors
Sterling Sky. (2023). Review recency. https://www.sterlingsky.ca/google-review-recency-ranking

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO, Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Boost Summer Sales with Instagram Stories

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instagram Stories

Summer scrolling peaks. Feed posts bury, Stories pop up first.

What it is: Short daily clips with deals or polls that vanish in 24 hours.

How it works: Post one with sticker like poll on favorites. Use Instagram insights to see views. Save best to Highlights for longer life.

What to do this week:
• Post one poll Story.
• Monitor replies.

Why it matters: Hootsuite says Stories get 25% higher engagement. They drive impulse buys, leading to more trust and sales.

Goal: 2 new sales from Stories this month.

For more:

Hootsuite (2023) Stories stats https://blog.hootsuite.com/instagram-stories-analytics/; Later (2023) Engagement tips https://later.com/blog/how-to-increase-instagram-engagement/; Social Media Examiner (2023) Stories guide https://www.socialmediaexaminer.com/how-to-create-instagram-stories-content-plan-guide-marketers/

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Draw Summer Visitors with a Google Maps Glow-Up

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Summer Travel Google Visitors

Out-of-towners search for hidden gems. Stale listings don’t entice. Add seasonal energy to pull them your way.

What it is: Summer-themed photos and posts on your profile.

How it works: Upload two summer shots and a special post. Rio SEO’s tips show fresh images boost seasonal queries.

What to do this week: Add two summer photos and highlight one special in a post.

Why it matters: Captures travelers, expanding your reach. Turns visitors into loyal customers for ongoing business. A tour spot doubled summer traffic with this.

Hit 20 more direction requests this month from stats.

For more:
dbaPlatform. (2022). Posting best practices. https://dbaplatform.com/blog/best-practices-for-posting-on-your-google-business-profile
Rio SEO. (n.d.). Photo tips for GBP. https://www.rioseo.com/blog/7-image-optimization-tips-for-google-my-business-photos

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO, Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.