October spook means fun reviews. Plain emails get skipped, fun themes get opens. What it is: Holiday email with themed deal to catch eyes and buys. How it works: Template from Moosend, add pun or emoji in subject. Short offer with code, CTA like buy now. Test timing for evenings. What to do this week:• […]
Local Biz Tips - Small Business
Get Spooky Smart and Stand Out on Google This Halloween
Halloween hype builds search volume. Themed content makes you memorable. Skip it, and blend into the background. What it is: Posts and photos boosting engagement signals. How it works: Add an offer with a spooky photo. Semrush data shows seasonal content lifts interactions. What to do this week: Add one Halloween offer and themed photo. […]
Instagram & Facebook Highlights Into Customer Magnets
September routines mean quick scrolls. Posts fade, Highlights stay top. What it is: Saved Stories pinned on profile for offers or tips that don’t vanish. How it works: Group 3-5 categories like deals or testimonials, add custom covers. Update weekly with new Stories. Promote in bio for clicks. What to do this week:• Create 3 […]
Give Your Local Shop a Back-to-School Lift on Google
Parents hunt for school essentials online. No seasonal tie-in? Your spot stays hidden. Add one to lead the pack. What it is: Keyword-linked posts or events on your profile. How it works: Create back-to-school offers or events. Erik Emanuelli’s guide notes these match trend spikes perfectly. What to do this week: Add one back-to-school special […]
Your Website’s About Page: Why It Still Matters
August lulls are good for site fixes. Bland About Page? Visitors don’t connect with you or your brand. What it is: Page telling your story with bio, history, photo to humanize your spot. How it works: Write short paragraph on how you started, add team photo. Use Canva for layout. End with contact CTA. What […]
Spot Your Google Maps Rank and Tweak It Better
Visibility varies block by block. Heatmaps pinpoint weak areas. Use one to adjust before business suffers. What it is: Trackers mapping positions across neighborhoods. How it works: Run monthly scans, tweak for low spots. BrightLocal’s grid shows visual insights clearly. What to do this week: Get a tool, run a heatmap, and adjust posts or […]
Keep Customers Coming Back with Quick Thank-You Emails
July heat brings repeats. Silence after buys? Miss loyalty chance. What it is: Email after purchase saying thanks with a personal note. How it works: Use template from Mailchimp, add name or item. Send in 48 hours. Automate if you can for ease. What to do this week:• Gather recent buyer emails.• Send thank-yous with […]
Get More Google Reviews Without the Awkward Ask
Low review counts drag your rank down. Tools send gentle prompts automatically. Set one up to build volume steadily. What it is: Post-sale nudges via email or text. How it works: Configure to send after purchases, like share if you enjoyed. Sterling Sky emphasizes recency, so steady flow helps. What to do this week: Choose […]
Boost Summer Sales with Instagram Stories
Summer scrolling peaks. Feed posts bury, Stories pop up first. What it is: Short daily clips with deals or polls that vanish in 24 hours. How it works: Post one with sticker like poll on favorites. Use Instagram insights to see views. Save best to Highlights for longer life. What to do this week:• Post […]
Draw Summer Visitors with a Google Maps Glow-Up
Out-of-towners search for hidden gems. Stale listings don’t entice. Add seasonal energy to pull them your way. What it is: Summer-themed photos and posts on your profile. How it works: Upload two summer shots and a special post. Rio SEO’s tips show fresh images boost seasonal queries. What to do this week: Add two summer […]