Summer winds down, routines shift, and customers stop scrolling the same way. If you don’t bridge the gap from summer promos into fall offers, attention slips and business slows. What it is: Seasonal transition content ties up summer while previewing fall, keeping customers engaged instead of drifting. How it works: Write two posts — one […]
Local Biz Tips - Small Business
Wrap Summer Strong on Google Maps and Gear for Fall
Transition periods risk engagement drops. Summer insights guide your fall strategy. What it is: Analyzing campaigns for ongoing tweaks. How it works: Check stats, repeat winners for fall. SocialPilot strategies emphasize this for content flow. What to do this week: Go to Performance in your dashboard, note which posts got most views/clicks, then plan 4 […]
Facebook Groups: Build a Local Community Following Without Advertising Spend
By midsummer, social feeds are overloaded with ads, and organic Page reach sinks even lower. If you don’t have a Facebook Group, you’re missing the one place customers still see and share posts without you paying for reach. What it is: A Facebook Group is a community space where customers connect around your niche. Unlike […]
Turn Google Reviews Smarter to Win New Customers
Patterns in feedback hold marketing gold. AI uncovers them for easy wins. What it is: Theme detection in reviews for post features. How it works: AI analyzes, you feature positives. BrightLocal’s study links reviews to higher click-throughs. What to do this week: Scan with AI, feature one theme in a post. Why it matters: Turns […]
Save Time with AI: Let It Write Your FAQ Page Draft
By June, questions pile up fast. If your site doesn’t answer common ones, your inbox and phone get swamped. Customers want answers instantly, and if they can’t find them, they bail. What it is: AI tools draft a FAQ page that covers your most common customer questions — giving them quick answers while saving you […]
Let AI Handle Your Google Profile Updates
Consistency without constant effort? AI schedulers make it happen. Set once and stay active. What it is: Tools for auto posts and photos. How it works: Connect and queue content. Zapier’s picks keep things consistent without daily work. What to do this week: Connect a tool for automatic post refreshes. Why it matters: Effortless activity […]
How to Send One Customer Email That Doesn’t Get Ignored
Post-tax season, customers have more money to spend — but their inboxes are flooded with generic offers. If your email looks like everyone else’s, it’s trashed in seconds. What it is: A personalized re-engagement email that feels written for your customer, not blasted to a list. How it works: Segment 10–20 recent buyers in your […]
Keep Your Google Listing Safe from Sneaky Changes
User edits can alter your info overnight. Regular scans stop the damage before customers notice. What it is: Weekly monitoring for accuracy. How it works: Look for changes, fix quick. Google’s guide warns of these silent shifts. What to do this week: Check your profile and correct any edits. Why it matters: Prevents misdirected customers. […]
Directory Listings 101: Claim Your Business Everywhere That Actually Matters
April means people are planning spring projects and big buys. If your business isn’t showing up in local directories, you’re invisible in the spots where they’re looking. And worse, wrong info in one place spreads everywhere. What it is: Directory listings are the profiles that show your name, address, phone, and hours across sites like […]
Attract Tax Clients with Google Maps Tips This Season
Filing frenzy means desperate searches. Categories determine if you appear at all. What it is: Specific service labels plus offers. How it works: Add the category, post deals. PinMeTo explains how this unlocks relevant visibility. What to do this week: Add ‘Tax Preparation Service’ and one seasonal offer. Why it matters: Meets stressed locals where […]