What HappenedOn February 24, 2024, SAP launched Joule, its AI-powered copilot embedded across the SAP cloud portfolio, bringing contextual AI insights to more than 300 million users worldwide. This rollout is designed to enhance supply chain decision-making, improve operational efficiency, and drive sustainability outcomes. Alongside SAP’s move, platforms like Altana AI are advancing generative AI-driven […]
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AI in Social Media: Snapchat’s My AI Launch, Meta’s AI Research Breakthroughs, and Pinterest’s Personalized Discovery Push #AIg
What Happened In February 2023, the social media landscape saw a sharp acceleration in AI adoption across both consumer features and back-end platform improvements. Snapchat introduced My AI, an experimental chatbot powered by OpenAI’s technology, integrated directly into Snapchat+ as a pinned conversation. This marked one of the first major social platforms to place a […]
AI Arms Race in Search: Google Bard, AI-Powered Bing, and Baidu’s Ernie Bot Plans #AIg
What Happened February 2023 marked a turning point in the global search engine landscape as three major players unveiled their next moves in AI-driven search. On February 6, Google announced Bard, its experimental conversational AI service powered by a lightweight version of LaMDA (Language Model for Dialogue Applications). Bard promised real-time, web-informed responses designed to […]
LinkedIn Thought Leader Ads, Descript AI Video Editing, and Google INP: Building Authority Through Smarter Workflows
The tools shaping authority and visibility are moving faster than campaigns themselves. In January, LinkedIn expanded its Thought Leader Ads, giving brands the ability to amplify executive voices and push trusted content directly into targeted feeds. At the same time, Descript introduced its biggest round of AI video editing upgrades yet, with smarter scene control, […]
AI in Workflow: Personalized Onboarding, Predictive Retention, and Accelerated Training #AIg
What HappenedOn January 9, 2024, industry-wide HR adoption of AI-powered onboarding reached a critical mass, with 68% of U.S. organizations now using AI to personalize onboarding workflows and integrate predictive analytics to flag at-risk hires. Prescott HR’s January 2024 brief highlights how these solutions are being used to accelerate employee ramp-up times, improve cultural fit, […]
AI Personalization in Social Media: Instagram’s Recommendation Overhaul, YouTube’s AI-Driven Video Summaries, and Pinterest’s Predictive Search Tools #AIg
What Happened In January 2024, three major social media platforms rolled out AI-driven features that sharpen their personalization strategies. On January 9, Instagram began deploying its updated recommendation algorithm, designed to surface content more relevant to each user’s interests. Meta confirmed the model now incorporates expanded engagement signals, prioritizing watch time and interaction depth over […]
AI in Search: NeevaAI’s Conversational Leap and Yandex’s Code Leak Shake Industry Insights #AIg
What Happened In January 2023, the search industry experienced a pair of developments that underscored how artificial intelligence was reshaping both product capabilities and industry transparency. On January 5, privacy-focused search engine Neeva announced NeevaAI, a conversational search experience combining its independent index with generative AI to provide synthesized answers from high-quality sources. This launch […]
Instagram Reels, Canva Magic Studio, and Google SGE: Turning Speed into Strategic Advantage
The scroll is faster than ever, and brands that can produce high-impact content in days instead of weeks are the ones keeping pace. In December, Instagram expanded its Reels Template Library with new formats designed around trending audio, dynamic text overlays, and quick transitions. Canva introduced Magic Studio, a creative suite that merges AI-powered design, […]
AI in Workflow: eCommerce Innovation, Storefront Optimization, and Campaign Automation #AIg
What HappenedAI adoption in eCommerce and marketing automation surges as the year-end shopping season concludes. On December 7, 2023, Zoovu launched Advisor Studio, Baresquare released its eCom Product Analyst, and EKOM AI rolled out EKOM 3.0 — each aimed at boosting eCommerce personalization, product discovery, and storefront optimization. MarTech’s coverage highlights how these releases deliver […]
AI in Social Media: Meta’s AI Assistants, TikTok’s Creative AI Tools, and LinkedIn’s Algorithm Shift #AIg
In December 2023, three major social media platforms introduced AI-driven updates that signal a transformative shift in how content is created, distributed, and discovered. Meta expanded its AI Assistants across Facebook, Instagram, and Messenger, offering users conversational tools capable of generating text, image prompts, and contextual answers within the platform environment. TikTok rolled out its […]