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@BasilPuglisi

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Basil Puglisi

When Your Browser Becomes Your Colleague: AI Browsers

October 25, 2025 by Basil Puglisi Leave a Comment

AI governance, human oversight, model plurality, AI risk, workflow automation, agentic AI, digital accountability, enterprise AI control, safety in AI systems

The browser stopped being a window sometime in the last few months. It became a colleague. It sits beside you now, remembers what you searched for yesterday, and when you ask it to book that flight or fill out that form, it does. That is the architectural bet behind ChatGPT Atlas and the wider wave […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Branding & Marketing, Business, Data & CRM, Design, Digital & Internet Marketing, Workflow Tagged With: AI, internet

The Real AI Threat Is Not the Algorithm. It’s That No One Answers for the Decision.

October 18, 2025 by Basil Puglisi Leave a Comment

AI ethics danny reagan boston blue

When Detective Danny Reagan says, “The tech is just a tool. If you add that tool to lousy police work, you get lousy results. But if you add it to quality police work, you can save that one life we’re talking about,” he is describing something more fundamental than good policing. He is describing the […]

Filed Under: AI Artificial Intelligence, AI Thought Leadership, Thought Leadership Tagged With: 200-1, 500) Additional visual elements (pull quotes, 800 words; some op-ed venues prefer 1, AI accountability, AI decision-making, algorithmic accountability act, checkpoint governance, COMPAS algorithm, EU AI Act, facial recognition bias, further revision, human oversight, subheads

How AI Disrupted the Traditional Marketing Funnel: Causes, Impacts, and Strategies for the Future

October 13, 2025 by Basil Puglisi Leave a Comment

AI Marketing Funnel

The marketing funnel no longer represents how people decide. It once offered a sense of order, moving neatly from awareness to interest, from intent to purchase. That model was designed for a time when attention moved predictably and information arrived through controlled channels. Today, artificial intelligence interprets those same moments as patterns of interaction rather […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Branding & Marketing, Content Marketing, Sales & eCommerce, Workflow Tagged With: AI, Sales Funnel

Measuring Collaborative Intelligence: How Basel and Microsoft’s 2025 Research Advances the Science of Human Cognitive Amplification

October 12, 2025 by Basil Puglisi Leave a Comment

AI governance, collaborative intelligence, human enhancement quotient, HEQ, Basel AI study, Microsoft GenAI research, cognitive amplification, AI collaboration, intelligence measurement, AI and education, productivity vs intelligence

Basel and Microsoft proved AI boosts productivity and learning. The Human Enhancement Quotient explains what those metrics miss: the measurement of human intelligence itself. Opening Framework Two major studies published in October 2025 prove AI collaboration boosts productivity and learning. What they also reveal: we lack frameworks to measure whether humans become more intelligent through […]

Filed Under: AI Artificial Intelligence, AI Thought Leadership, Thought Leadership

The Search Tightrope in Plain View: What Liz Reid Just Told Us About Google’s AI Future

October 11, 2025 by Basil Puglisi Leave a Comment

Google Search AI, AI Overviews, AI Mode, Liz Reid, BERT, Pew teens, antitrust remedies, publisher traffic, Search strategy, Factics

TL;DR• What changed: Google is moving AI from behind-the-scenes ranking to front-and-center answers, through AI Overviews and AI Mode, while saying links still guide people out to the open web [1].• Why it matters: Google says people search more and are happier when AI Overviews appear, and that commercial intent still drives clicks. Publishers and […]

Filed Under: AI Artificial Intelligence, AIgenerated, Content Marketing, Search Engines, SEO Search Engine Optimization Tagged With: Ads, AI, search, SEO

From Measurement to Mastery: How FID Evolved into the Human Enhancement Quotient

October 6, 2025 by Basil Puglisi Leave a Comment

When I built the Factics Intelligence Dashboard, I thought it would be a measurement tool. I designed it to capture how human reasoning performs when partnered with artificial systems. But as I tested FID across different platforms and contexts, the data kept showing me something unexpected. The measurement itself was producing growth. People were not […]

Filed Under: AI Artificial Intelligence, AI Thought Leadership, Thought Leadership Tagged With: AI, Artificial intelligence, FID, HEQ, Intelligence

Why I Am Facilitating the Human Enhancement Quotient

October 2, 2025 by Basil Puglisi Leave a Comment

Human Enhancement Quotient, HEQ, AI collaboration, AI measurement, AI ethics, AI training, AI education, digital intelligence, Basil Puglisi, human AI partnership

The idea that AI could make us smarter has been around for decades. Garry Kasparov was one of the first to popularize it after his legendary match against Deep Blue in 1997. Out of that loss he began advocating for what he called “centaur chess,” where a human and a computer play as a team. […]

Filed Under: AI Artificial Intelligence, AI Thought Leadership, Business, Conferences & Education, Thought Leadership Tagged With: AI, governance, Thought Leadership

The Agent Era Is Quietly Here

September 30, 2025 by Basil Puglisi Leave a Comment

AI agents, orchestration, autonomous systems, governance, memory, workflow automation, customer support AI, Beam AI case study,

AI agents are emerging as the hidden infrastructure shaping the next wave of digital transformation. They are not simply chatbots with plugins, but adaptive systems that reason, plan, and act across tools. For businesses, nonprofits, and creators, agents promise a shift from reactive digital processes to coordinated, self-correcting copilots that expand both capacity and impact. […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Business, Business Networking, Data & CRM

The Human Enhancement Quotient (HEQ): Measuring Cognitive Amplification Through AI Collaboration (draft)

September 28, 2025 by Basil Puglisi 3 Comments

HEQ or Human Enhancement Quotient

The HAIA-RECCLIN Model and my work on Human-AI Collaborative Intelligence are intentionally shared as open drafts. These are not static papers but living frameworks meant to spark dialogue, critique, and co-creation. The goal is to build practical systems for orchestrating multi-AI collaboration with human oversight, and to measure intelligence development over time. I welcome feedback, […]

Filed Under: AI Artificial Intelligence, AI Thought Leadership Tagged With: AI Collaboration, HAIA, HAIA RECCLIN, HEQ, Human Enhancement Quotient

The Haia Recclin Model: A Comprehensive Framework for Human-AI Collaboration (draft)

September 26, 2025 by Basil Puglisi Leave a Comment

The HAIA-RECCLIN Model and my work on Human-AI Collaborative Intelligence are intentionally shared as open drafts. These are not static papers but living frameworks meant to spark dialogue, critique, and co-creation. The goal is to build practical systems for orchestrating multi-AI collaboration with human oversight, and to measure intelligence development over time. I welcome feedback, […]

Filed Under: AI Artificial Intelligence, AI Thought Leadership, Content Marketing, Data & CRM Tagged With: AI, AI Models, HAIA RECCLIN

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