An innovative business known as PlumberSEO.net has found a way to use Google Places for service industry networking. While they specialize in 
working with HVAC contractors and Plumbers, PlumberSEO helps those in their industry take their businesses to the next level with effective online marketing with social media, SEO, map optimization and many other internet marketing tools.
Find a Plumber and More
It used to be that when you were looking for a plumber, electrician, roofer, or any other type of service contractor, you picked up the yellow pages and almost always went with the one that had the most impressive ad, the most credentials, and the most well-known company brand name. In today’s world, very few people still use this traditional method of printed resources, instead, they head to the web to look for the best options for service contractors in their area. One of the ways in which Google has made this search easier for consumers is by adding Google Places.
Check out this quick video to get familiar with Google Places if you require a bit more in-depth understanding.
[youtube=http://www.youtube.com/watch?v=TpZan96KHOM]
Now when people look for service contractors in their area, they commonly head to Bing, Yahoo, Google, or other favored search engines as well as to social media sites where they may ask friends or family if they can suggest a contractor in the area.
A recent survey of 2,000 consumers revealed the 86% of the surveyed use the internet to find local business, 74% of those cited search engines as where they go when seeking a local retail or service industry contractor.
Local businesses that are not showing up on page one of search engines are missing major opportunities to grow their business as most people tend to decide their choice in contractors from page one of search engine results.
How to Manage Google Places
Google Places isn’t without its own flaws. However, most of these are user related and may just require a bit more of an in-depth understanding of how Google Places works. If you have had any issues you may want to check out this video for some helpful tips if you find you need help troubleshooting.
[youtube=http://www.youtube.com/user/GooglePlaces]
In addition, be sure to check out how to Optimizing Your Google Places Page to get the best results for your business.
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Author:
@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.
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