For many with large social networks, reading through social feeds can begin to require the same time and energy as any other full-time job. This social media overload can be frustrating to those who are dependent upon their social networks for industry news, communication with friends and colleagues, or research purposes. How do you separate the videos from the web links? How do you filter through the spam, jokes, and memes to find the information you need.
Bottlenose may be a serious competitor in an industry that is filled with similar tools. Bottlenose allows you to filter your Facebook and Twitter streams by a specific set of criteria.
Bottlenose Custom Stream Filtering
Bottlenose allows users to create their own custom streams by:
- Media Types – Videos, Web links, Images
- Mentions – Messages and their relevance to you and your industry
- Popularity – Topics that have been made popular by user aggregation, retweets, and shares
Users can also select actions to add such as apps that will play sounds when the stream updates. Although actions are a bit limited at the moment, Bottlenose relays that they have many more action options coming soon.
Sonar Term Clouds
This may be one element that sets Bottlenose above and beyond its competition. When you use the single column view tab, you can click on or observe any stream topic and the Bottlenose sonar will display a term cloud. You can control your term cloud in a variety of ways.
- Changing Time Periods
- Changing Term Density
- Toggling People, Messages, Hashtags, and Topics
Users can zoom on their term clouds to open it in a feed. Clicking on the users relative to your account can also show you terms that are associated with that person, or even just let you view their feed.
Although Bottlenose is clearly in its relatively early stages, it seems to be growing up to be a very functional and useful stream aggregation tool.
Author:
@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.
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