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SEO

Responsive Design or Die: Why Your Website Must Go Mobile-First

May 28, 2013 by basilpuglisi@aol.com Leave a Comment

By now, you’ve likely heard the buzz about responsive design — the ability for a website to adapt its layout based on the device viewing it. But in May 2013, this isn’t just a design trend. It’s a business necessity.

With Google subtly shifting its algorithm toward mobile performance and smartphone adoption skyrocketing, “mobile-first” is no longer optional. If your site doesn’t work on phones and tablets, you’re not just losing traffic — you’re losing trust, rankings, and revenue.

📊 The Mobile Reality Check

– According to Pew Research (May 2013), 56% of American adults now own a smartphone.
– Google’s own data shows that over 60% of mobile users are more likely to abandon a site if it’s not mobile-friendly.
– More than half of all local searches are being done on mobile devices.

And here’s the kicker: mobile search is expected to overtake desktop search in 2014. That means we’re just months away from a complete flip in how your audience finds and interacts with your brand online.

💻 What Is Responsive Design?

Responsive web design (RWD) allows a single website to dynamically adjust its layout and content based on the screen size and orientation of the device. That means:

– One site works across phones, tablets, laptops, desktops
– No need to build or maintain separate mobile sites
– Better SEO, user experience, and conversion rates

It’s also Google’s officially recommended configuration for mobile websites, according to a Google Webmaster Central Blog post from 2012. In 2013, that recommendation is turning into an expectation.

🔍 Why It Matters for SEO

Google isn’t just favoring mobile-friendly sites — it’s punishing those that are not.

– Bounce rate, page speed, and mobile usability now affect rankings.
– Sites with responsive layouts tend to outperform their mobile-only or desktop-only counterparts.
– Search results are beginning to highlight mobile-optimized content — pushing unoptimized pages further down.

If SEO is a priority (and it should be), responsive is no longer “nice to have.” It’s critical infrastructure.

📲 The Business Impact

Beyond SEO and traffic, here’s how going responsive helps:

– Improves brand perception — A mobile-ready site shows you understand modern user expectations.
– Boosts conversion rates — Easier navigation = more actions (calls, purchases, form fills).
– Reduces bounce rates — Visitors stay longer when they’re not pinching and zooming.
– Saves development time and cost — One site, one codebase, one team.

🛠 How to Get Started

1. Audit Your Current Site
   Use tools like Google’s Mobile-Friendly Test and PageSpeed Insights to see how your site performs.

2. Evaluate Your Platform
   If you’re using WordPress or similar CMS, many themes now come fully responsive out of the box.

3. Work with Mobile in Mind
   Prioritize load time, navigation simplicity, and button size. Assume most users are tapping — not clicking.

4. Don’t Forget Email
   Marketing emails also need responsive design. If they’re unreadable on mobile, they’re deleted in seconds.

🧭 Final Thought

Mobile-first isn’t just a development principle — it’s a strategic mindset. Your audience is mobile. Your competitors are going responsive. The algorithms are watching. If you’re not adapting now, you’ll be invisible later.

Responsive design isn’t a trend. It’s survival.

Sources:
– Pew Research Mobile Technology (May 2013)
– Google Mobile Ads Blog
– Google Webmaster Central Blog
– Mashable, Smashing Magazine

Filed Under: Blog, Uncategorized Tagged With: google, Search engine optimization, SEO

Writing Smart – How To Write For The Robots In A Post-Panda And Penguin World

February 1, 2013 by basilpuglisi@aol.com Leave a Comment


Back in the day when everyone was keyword stuffing we talked about writing for Google, and how many people would opt to do that over writing for their actual traffic. Thanks to the big changes brought about by Google Panda and Penguin. However, this is something that rarely happens any more, the general consensus being that the best way to please Google is now ironically to actually write for the people.
In other words then not much has changed other than Google’s accuracy and sensitivity. That was always the plan over at Google HQ, but a predictable algorithm that relied on keywords meant that many people started abusing the system.
So sure writing for people is definitely the best way to please Google, the best business sense, and the best way to future proof your marketing. But at the same time it’s also worth noting that for the foreseeable future at least, Google is always going to have to use some kind of algorithm to identify the content of a site and to find new pages to crawl, which means it doesn’t hurt to think about the way Google will view your content.
So how can you write smart and help make your content Google-friendly and good value for your readers?
Synonyms
One thing to bear in mind is that precise keywords are pretty much useless these days. Partly this is to do with the simple fact that Google is coming down hard on sites that stuff keywords into their content (meaning you risk being penalised) but it’s also due to the new semantic search that means Google will second guess what users are looking for anyway. So if someone searches for ‘types of chair’ (I do not know why that was the example that came to mind…) then there’s a good chance that Google will bring up results for ‘kinds of furniture’ anyway.
So if you want to increase your chances of your search coming up, then you should attempt to include some synonyms and some slightly different versions of the same phrases in order to communicate to Google what your site is about with using the same exact line over and over. In this way, Google is almost celebrating a good vocabulary…
Length
The word on the street is that Google prefers longer articles, and reading around various SEO blogs research seems to support this. Partly this is because longer articles tend to mean greater depth/more research and of course more content for them to crawl. On the other hand though, most people find that if an article is too long then it can be a little daunting and off putting for readers. A good compromise then might be a long page, but with lots of headers and sections that readers can dip in and out of or skim over.
Style
While Google won’t be able to analyse style too much, I wouldn’t be surprised if it was biased against poor spelling and grammar so good writing should obviously be a priority. At the same time they also like opinion and reflection, which means a first person style (like this one) with lots of ‘Is’ and ‘we’s’ peppered in for good measure could be another way to get in their good books.

Attached Images:
  • License Image #1: Creative Commons image source 
  • License Image #2: Creative Commons image source

Today’s guest post was submitted by Todd Ramos, Founder of PenTech Consulting. He is a part of one of the topmost SEO companies in CT. You can read more about PenTech Consulting and the work they do from their website or follow them on twitter @pentechconsult.

Filed Under: Blog, General, Guest Bloggers, Search Engines, SEO Search Engine Optimization Tagged With: Pengiun, SEO

SEO and Social Guide for Travel Niche

December 18, 2012 by basilpuglisi@aol.com Leave a Comment

The travel niche is a fast-growing one where the web is concerned, presenting a slew of opportunities to talented writers given the wide range of people interested in learning more about the places they plan to visit.
Like any unique niche, being a travel blogger requires that you stay up on the latest in SEO, social media and other marketing tactics, helping you to rank among the best of your peers when it comes to attention from both search engines and potential subscribers.
Take your travel blogging game to the next level with this SEO and social guide for the travel niche:

The Devil is in the Details

seo-and-social-guide-for-travel-niche-01
Before you can get down to the business of writing compelling, engaging content on the world’s wonders, you’ll need to set yourself up with the best platform to support your words. This will include focusing on a few key points:

  • Choosing a domain name. Any travel blogger worth their salt should register a top-level domain name for their website, giving it an air of professionalism along with a memorable address to get visitors to their home on the web. Try to find a good compromise between a name that clearly lets potential visitors know that travel is what you’re about, and a name that is catchy enough to find its way into their memory banks.
  • Choosing a host. Trusting your publishing efforts to someone else is as big a deal as it sounds, and this means that you should choose a host that you have reason to trust and depend on. Luckily, this trail has been blazed by millions of bloggers before you, so the web is rife with reviews on every hosting service imaginable, corporate giants and small-scale businesses alike. Take the time also to identify and cover your needs, ensuring that your host is offering the features that you require at a palatable price.
  • Choosing a publishing platform. Truth be told, this section can more or less be summed up with a recommendation of WordPress, the world’s favorite publishing platform. It’s free, trusted by hundreds of millions of people and offers every feature imaginable that a blogger could require, offset by millions of plugins that allow for even more functionality.

Determine Your Keyword Focus

Given the stiff competition that you’re up against in such a busy niche, you’ll need to pick and choose the keywords that you want to target very carefully, helping you to land the visitors best suited to the content that you’re offering. This doesn’t require scientific precision, but you will need to take the time to identify keywords and terms that people are actively looking for, using that knowledge to tailor your content to serve those needs.
The simplest way to do this is by using Google’s AdWords Keyword Tool, a handy search function for webmasters to narrow down the most popular terms being searched for among the more than three billion that take place on Google each month. This will allow you to identify some of the more narrow travel niches that are underserved, helping you to focus your content on the minute, but ever-so-important aspects of travel blogging that your readers will thank – and reward – you for.
The second aspect to keyword research is staying on top of things. While Europe may have been all the rage in 2012, it could be that current events sway the average traveler to interest in visiting Asia in 2013; when your visitor’s needs change, so should your content creation endeavors. In order to make sure that your travel focus is always cutting edge, set a weekly schedule of taking 30 minutes to use the AdWords Keyword Tool so that you can keep up with the changing tastes and areas of interest of your readers.

Great Content = Great SEO

seo-and-social-guide-for-travel-niche-02 seo-and-social-guide-for-travel-niche-03
Even while you’re investigating and implementing the many particulars involved in properly optimizing your website for Google and friends, it is important to keep in mind that the most important aspect of SEO is good, quality content. This will encourage readers to share your content via social media, talk about it in online discussion forums and link back to it from their own websites, all crucial aspects of getting search engines to notice and reward your efforts.
Use the keywords you found by using the tips above to choose your focus and, for the sake of helping Google and friends to properly rank your blog, include those keywords in your content, but never lose sight of the fact that enjoyable, engaging and fun-to-read content is the best SEO of all.

Be the Epitome of Linkbait

One of the keys to good ranking and visibility on the web is backlinks – that is, obtaining a link to your website from another location on the internet. While there are a myriad of ways of obtaining backlinks, the best way is to encourage others to do the work for you.
“Linkbait” is often used as a negative term to refer to deliberately misleading article titles, but it also describes the ability of a writer to entice readers to get excited about their content by publishing words that generate passion. As a travel blogger, you can achieve this by provoking commentary with in-depth locale reviews, recommending destinations that are typically off of the charts of most travelers, or focusing articles on specific, exciting aspects of a given potential holiday; the possibilities are endless.

Let’s Get Social

seo-and-social-guide-for-travel-niche-02
Once you’ve got a site structure in place that houses a good amount of quality content, it’s time for you to get the word out about who you are and what you have to offer, and social media platforms like Twitter, Facebook and others offer you a fast, free and user-friendly way to do this. The ever-evolving social landscape will keep you on your toes with the new opportunities it presents over time, but here are a few key ways to take advantage of social media:
1. Gather Your Readers on Facebook
With more than one billion users, Facebook is the world’s biggest meeting place, virtual or otherwise. This means that almost all of your readers are probably already active there, making it a simple thing for you to encourage them to talk about your travel blog’s content in a natural, viral way.
The easiest way to achieve this is with a Facebook fan page, providing a platform-within-a-platform for people to seek out your content and share it with friends; given the general popularity that the travel niche enjoys, you’re certain to find new potential subscribers every single time someone publicly “likes” your links on Facebook.
Be sure to be personally active on your page, engaging readers and initiating conversation and debate that will help to draw attention to what you have to say!
2. Be a Travel Tweeter
Twitter has emerged as a strong number two to Facebook, providing you with a unique way to alert interested readers about your new posts. While you’re unlikely to find yourself in deep debate about a visitor’s favorite holiday destination here, the mere volume of Twitter’s user base will help you to get noticed, quickly and easily.
3. Pinterest for Travel Beauty
A relative newcomer to the social media world, Pinterest has quickly become one of the most talked about platforms on the web. With its unique focus on the sharing of photographs, it’s a particularly useful place for travel bloggers, allowing you to link your written content with the sheer beauty of the world’s endless list of travel destinations, making it much easier to entice visitors to your Pinterest board to continue on to your blog in order to learn more about what they’ve seen.

Conclusion

Everyone loves to travel, whether in reality or only in their mind’s eye, giving you a great head-start before you’ve even come out of the blogging gate! With an eye for detail, a solid plan for success and a good effort to produce enjoyable, reader-worthy content, you’ll find your blog a trusted source for travel news and opinions before you know it!
Jessy Troy is the social media consultant and enthusiast who love the freedom of working while traveling. Her favorite destination is Paris.
Image Credits: 1, 2, 3.

Filed Under: Blog, General, Guest Bloggers, Search Engines, SEO Search Engine Optimization Tagged With: SEO, travel

3 Tips to Effectively Market Your Real Estate Website

October 7, 2012 by basilpuglisi@aol.com 1 Comment


The key to marketing a real estate website is in knowing what your prospects are searching for, what sites they frequent, and how they use the web to communicate and gather information. Consider the following 3 tips to effectively market your real estate website:

Proper Domain Selection

The first step is choosing a domain name that will either capitalize on your brand name or target web searchers based on keywords. If you already have an established brand that is locally recognized you’ll want to make it easier for existing clients and prospects to find your site by registering a domain name that contains the name of your agency.
On the other hand, if you’re able to get your hands on a rare, yet highly valuable geo-targeted domain name (i.e. – FloridaRealEstate.com) then this option should be considered over all. Some firms choose to register multiple domains in order to maximise search traffic.

Competitive Analysis and Keyword Optimization

A great way to figure out what keywords you should be targeting in your site content and marketing efforts is to utilize keyword research tools and services like:

  • Google Adwords Keyword Suggestion Tool
  • Keyword Discovery
  • Wordtracker
  • Spyfu
  • Compete.com Analytics

All of the above resources will help you determine which keywords your competitors are using to generate the most traffic. Once you’ve built a list of keywords you can focus on outdoing the competition by publishing more content and contributing genuinely useful information. In addition to filling your real estate website with quality content, you should also start focusing on becoming a thought leader in your industry by spreading your outreach around the web through…

Blogging and Networking

Investors, property buyers, and other agents use the web to build their contacts and educate themselves on a regular basis. Research the leading real estate blogs and attempt to establish your own authoritative presence by becoming a reputable guest author.
As a real estate professional you’ve probably heard the phrase “It’s not what you know, it’s WHO you know that matters.”  With the ability to quickly contact ideal buyers and accommodate the needs of a large network of sellers you can maximise your yearly commissions by increasing the volume of transactions you facilitate.
Start by joining Facebook, Twitter, and LinkedIn. Learn the ins and outs of social networking, and consider the advantages of outsourcing the management of your campaigns to professionals that can optimize your output.
Joseph Tollett is a real estate professional and experienced blogger who currently conducts research for IronMonk Solutions, a well-known SEO firm with headquarters in New York. Click here to read their blog.
Image Source

Filed Under: Business, Business Networking, General, Guest Bloggers, Sales & eCommerce Tagged With: business, Marketing, real estate, SEO, Social Media

How Exact Match Domains Have Weathered the Penguin Storm

September 25, 2012 by basilpuglisi@aol.com 3 Comments

Exact match domains have always had the added advantage of direct-type in traffic, giving them certain immunity to algorithm updates. Once an EMD is linked to a website, the webmaster’s behavior has more to do with rankings. Penguin sought out sites with too many exact match anchor text links, but the outcome had more to do with who can get away with it and to what extent. For EMDs, exact anchor text makes up part of the natural link profile.
Brand based anchor text is natural, i.e. www.brandname.com, brandname.com and brand name. When your brand is your exact match domain name, your website is not going to set off those same red flags for your exact match keywords. But, what you’ve done with your link profile beyond that is what does come in to play with Penguin. Is the rest of your link profile diversified with partial anchor text, long tail, and a nice mix of click here, visit this site and straight http: links? That’s most likely what sets apart the ones who were impacted by Penguin and those that were not.

Tier 2 pages

What have the exact match sites done with their tier 2 pages? Chances are, most have targeted different keywords for those pages and not focused on as many brand anchor text links. Natural links to tier 2 pages often contain the title tag. Take a look at your back link profile and look how others linked to those pages. That’s a good indicator of what natural linking to those pages looks like.

Meta Data

Another issue any site could run in to is over-optimized title tags. So, if you repeated your keywords in your title tag in a spammy way, i.e. red shoes, cheap red shoes, not only does that page come across as spammy because of the title tag existing on it, but if a user linked to your site with the title tag, that appears spammy, too.
Keep in mind, if you keep on playing with your title tags, you set off a spam alert. If your title tag is webmaster tools compliant, don’t tweak it. Spammers will often watch if their title tag adjustments results in higher or lower rankings and if they drop, they will go back and revert the changes. This is when you get in to trouble. Your server records the file date every time you make a change and Google uses that data to make an evaluation.
Many exact match domains do continue to rank well in Google post Penguin, but no site is immune to future updates. Moving forward, don’t assume that because your website was not affected that it won’t be. We’ll always be left guessing what the next problematic issue will be.
 
Source:

  • Image

Theresa Happe works with Buy Domains, a leading source of domains for sale, including available and exact match domains.

Filed Under: Blog, General, Guest Bloggers, Search Engines, SEO Search Engine Optimization Tagged With: google, SEO, SEO Search Engine Optimization

How to Avoid the Google Sandbox in a New Blog

July 23, 2012 by basilpuglisi@aol.com 1 Comment

If you run a web site, which you want to be visible on the search engines, you should know about the Google sandbox and how to avoid it. The search engine giant, Google, implements measures to keep violators at bay.
What happens if you committed errors using Google’s applications and services? Well, if you incurred violations, Google may remove your web site from its search engine result pages. This is called deindexing. To find out if your web site is not indexed, visit Google and key in your web site domain in this pattern:site:yoururl.com
What Is Google Sandbox?

If you can see your web site moving from the first pages to the 10thpage or more of the SERPs, then, you are not yet deindexed. But

c/o seo-jerusalem.com

this is a possible sandbox effect. The sandbox is a place where web sites, especially the new ones, are placed until they have proven their worth in ranking. Sometimes, your web site is thrown into a sandbox if for an instance, your web site ranks for a certain keyword today, and gone from the ranking tomorrow.
What Causes Google Sandbox?

The sandbox happens if you have done something that agitates Google in matters such as SEO and backlinking. Common instances where inviting a sandbox is imminent are when you create myriads of backlinks to your web site in a very short time or create backlinks within poor quality content.
In a way, sandboxing a web site is a punishment done by Google by putting your web site down below the ranking where there is no traffic. But being in a sandbox is not permanent. It can last from a few days to a few months.
How to Avoid Google Sandbox?

Having diverse backlinks is important. If you use hundreds of backlinks by employing ScrapeBox or XRunner, then being sandboxed is very likely. New web sites are more vulnerable to being thrown in a sandbox than older web sites especially iftheir SEOis not well diversified.
For example, if you are running a new web site on diet, and have created two thousand backlinks in its first week of launching into the media buzz, you must ensure that those backlinks are from various sources like comments, articles, blog posts, forums, news releases, to mention a few. For Google, those backlinks could have been generated naturally.
How Should You Plan Your Backlinks?

One sure way to avert Google sandbox is to diversify your backlinks by creating them gradually over time. Rather than rushing in to create many backlinks in a short time, concentrate on creating several backlinks from different sources. While Bing and Yahoo give more value to quantity, Google is giving more weigh to quality of pagerank that each created backlink has.
So, the next time you begin with your SEO campaign for your weight loss web site, ensure that your backlinks are well diversified to avoid the penalty of being sandboxed.
Author:
Richie Richardson is passionate about SEO and SM. He occasionally writes on topics related to weight loss, Bistro MD diet and other diet programs like Medifast and Nutrisystem. Click here to know more about him and his blog. You can also follow him on Twitter @zarrylyms.

Filed Under: Blog, General, Guest Bloggers, Search Engines, SEO Search Engine Optimization Tagged With: avoiding google sandbox, blogging, google sandbox, google sandbox issues, how to avoid google sandbox, sandbox, SEO, traffic

Understand the Basics of SEO: Why Geo and Subject Domain Names Rock!

January 5, 2012 by basilpuglisi@aol.com Leave a Comment

Search Engines are in the business of helping a user find the content they are looking for! If you keep this in mind you’ll start off with a great relationship with the Search Engines and the Visitors to your site.

Websites have three main areas you’ll want to really pay attention to:

  1. Structure
  2. Content
  3. References

[slideshare id=7181167&doc=seo101-110307150053-phpapp01]

As a website owner you’ll want this to be how you operate your lead generation through the search engines. Unless you’re an adult site, gambling or daily deal, people will not generally respond to a website about Plumbing when they were searching for Pizza.

Time and Money are important, you’ll get alot further if you concentrate your resources were they should be and where they will produce the highest rate of conversion. If you’re going to chase down multiple areas and categories do it in a way that provides unique, useful and provides a genuine experience for the user.

SEO Tip: Geo & Subject Domains > Brand Domains

An example of how this has been done is through domain masking and forwarding. Take the Domain PapaJohns.com, now that’s a great domain because people looking for “papa john’s” will find exactly what they are looking for, but will they still find it if they put in “MyTown Pizza” like “Brooklyn Pizza”, “Chicago Pizza”?

Here is an example of how we use forwarding on Digital Brand Marketing Education, the publically promoted domain is dbmei.com and that makes sense because it is short and simple. It makes for easy emails and sharing in social media without having to shorten the domain. However When you land on the site, you notice the actual domain changes to digitalbrandmarketing.com

Search Engines give a lot of value to domains, after all if you’re naming the site that, then those words must be relevant. In our case we want people looking for “Digital, Brand and/or Marketing”  to find our publication and those keywords fit perfectly with our content.

If you own Jerry’s Seafood.com, and your restaurant is in the town or geographic location of East Hampton, you might want to think about masking or forwarding the domain to easthamptonseafood.com or easthamptonseafoodrestaurant.com.

This is just one tip to help with your sites SEO, obviously you want the title tags, content, etc to all also fit this search term.

 

Sources:

  • Why Keyword Domains Are Better for SEO
  • Domain Names in Action
  • Keywords in the Domain Name

Filed Under: Blog, Business, Business Networking, General, Sales & eCommerce, SEO Search Engine Optimization Tagged With: domains, geo seo, local SEO, Search engine optimization, Search Engines, search leads, SEO, seo domains

Google+ Pages Open the Doors for Brands and Businesses

November 16, 2011 by basilpuglisi@aol.com Leave a Comment

This past June, immediately after Google launched it’s highly anticipated Google+ social network, internet savvy businesses like Ford, Dell and Mashable.com rushed to create pages for their brands. Only to have them removed a few days later. Google’s announcement soon followed: “In the meantime, we ask you not to create a business profile using regular profiles on Google+. The platform at the moment is not built for the business use case, and we want to help you build long-term relationships with your customers. Doing it right is worth the wait. We will continue to disable business profiles using regular profiles. (Christian Oestlien Ads project manager on Google+)

One hundred days later Google delivered on its promise. On November 7, 2011 Google+ announced the grand opening of Google+ Pages worldwide.

Google+ Pages allows businesses, brands, and organizations create their own page and establish a circle of like-minded people who enjoy the brand and want to talk about it. Not only does the page allow having a conversation with brand representatives in a way of personalized customer service, it also allows the group of followers to have a conversation with each other.

As Google+ puts it, when it talks about the customers: “…we want to make sure you can build relationships with all the things you care about—from local businesses to global brands… this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.” (Google’s blog)

Not only brands and businesses are involved. Google+ wants to enlarge the circle of users to local business, products, corporations, institutions, organizations, arts and entertainment, sports teams and more. They have been working with businesses since the launch in June to understand the needs and requirements of brand names. You can see the pages of these businesses already active:

  • Dallas Cowboys
  • Macy’s
  • Pepsi
  • Toyota
  • Anderson Copper 360
  • X games
  • Zen Bikes
  • The Muppets

Having pages for brands and businesses is nothing new, but Google+ has a few advantages over the competition:

  • People can recommend the brand easily by pressing the +1 button, and start sharing immediately.
  • A brand can have more than one page. A car manufacturer, for example, can have a page for each of its models.
  • Although Facebook has over 500 million users, and Google+ has, so far, about 50 million, the biggest advantage of Google+ has to do with the billions of queries made every day on the search engine, most of them looking for businesses or services. Google will include Google+ pages in its search results.
  • Direct connect – The easiest way to find a band you like to follow or a product has been amended as well. Typing the sign + before the query will take the searcher straight to the brand page. (Try it with + Angry Birds)

The official announcement on Google’s blog ends with these words: “With Google+, we strive to bring the nuance and richness of real-life sharing to software. Today’s initial launch of Google+ Pages brings us a little bit closer, but we’ve still got lots of improvements planned, and miles to go before we sleep. So stay tuned.

Sources:

  • Ad Age: Google Open to Business
  • Google Blog: Google Pages Connect with All Things
  • Information Week: News
  • The Next Web: Google Launches Pages for Google
  • Search Engine Land: Google Pages Now Open for Business Brands, Places & More

Filed Under: Blog, Business, Business Networking, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: advertising, blog, brand, Business Consulting, google, internet marketing, Marketing, SEO, Social Brand, Social Media, Visibility, Visibility Marketing

Google Webmaster Tools Offers Custom Search Engine Creation

October 25, 2011 by basilpuglisi@aol.com Leave a Comment

Google logo
Google logo ™

Webmaster tools. The focus of the update is to provide marketers with the option to run their own trials of custom search engines.

The custom search engines created by Google’s Webmaster Tools can be used on business domains and their subdomains making search queries for any content on the business’s site easier to locate. Users can search over one or more sites, tweak the look and feel of the business’s site, and even earn money with it using Adsense for Search.

Creating your Custom Search Engine

You do not have to be a coding expert to create your own custom search engine. To create your own search engine with Google’s Webmaster Tools simply click on the Custom Search link under the Google Labs section. Webmaster tools will then create a default custom search engine that will search only your chosen site. Set up your configuration options or grab the code snippet, as is, to add to your new CSE site.

Users can then continue on to a full custom search engine dashboard to apply settings that are more advanced. Once your CSE is up and running, you can click the Custom Search link inside of Google Labs to manage the settings without leaving Google Webmaster tools.

Benefits to Your Business

For those business that use content marketing, the utilization of Google-powered search engines on their home page can be as important as any other efforts that go into expanding their sites reach. Users who frequent your site will be able to easily find topics or archives articles and information that is relevant to current topics, or even if they just want to find and share older stories with their own networks.

Content marketing is a highly useful instrument in the toolbox of internet marketers. Brafton News reports that up to 82% of businesses are currently using content marketing as part of their internet marketing campaigns.

Sources:

  • October 2011 Webmaster Report
  • Google Webmaster Tools Launch Custom Search Engines
  • Google Tools for Custom Search Engine Creation

Filed Under: Blog, General, Search Engines, SEO Search Engine Optimization Tagged With: search, SEO

Traditional vs Social Media Networking with Wa.ag

September 19, 2011 by basilpuglisi@aol.com Leave a Comment

The one thing that your business can likely never get enough of is networking. Why do we tend to let this vital aspect of business growth fall to the wayside? Traditional offline networking can be slightly awkward. Those who have never conversed are tossed together with nothing more than nametags to designate themselves from a mass, and possibly intimidating crowd. Usually participants come away with much confusion and many business cards, most of which are tossed aside.

Twitter, Facebook, and LinkedIn also offer fabulous possibilities for businesses that take advantage of the connections possible through them. However, even though someone has been in ‘contact’ with others in relevant networks and niches, they may still be hesitant to refer those businesses to a friend or relation looking for a similar service. After all, they really still only know their online presence, and not likely their actual business practices.

Wa.ag Opportunities

Wa.ag members need only sign up to their site. There is no need to fill in a detailed profile or waste your valuable time here immediately. Once an offline event is scheduled in your area, Wa.ag will send you an email with a link to the event. Visiting the link will display the event and its vital details. Users are also given swag, or a benefit, for using their system. The GUI will allow the user to then RSVP on that event.

Once you have accepted an event, you are given a list of the attendees, so you can be free to start the conversation before the meeting. This can help to eliminate those awkward moments of old school networking where individuals have to strike up conversations without knowing a person’s interest or industry.

The Networking Opportunity Engine

Wa.ag helps business owners connect offline with professionals in their local area. This method of business networking can provide users with the opportunity to experience new venues around town, while helping to promote businesses and further networking opportunities.

The Business Opportunity Engine

Create your own special experiences to help attract new and loyal consumers. Hosting your own networking opportunity events through your business will allow owners to take advantage of slow periods without out-of-pocket costs.

[vimeo http://vimeo.com/29151962]

Sources:

  • Wa.ag
  • Wa.ag Blog
  • Wa.ag Event Sample
  • Wa.ag Review

Filed Under: Blog, Business Networking Tagged With: SEO, SEO Search Engine Optimization

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