Facebook Goes Live—And So Do You Facebook expands access to Live Video for all U.S. iPhone users this month. What was once a tool reserved for celebrities and media brands is now in the hands of the everyday content creator. This shift fundamentally changes how content is produced and consumed—live video becomes both a media […]
SEO
Push, Promote, Perform: November’s Mobile Surge Demands Smarter Marketing
Facebook Notify Pushes the News—And the Boundaries Facebook’s new mobile app, Notify, debuts this month. Designed to deliver real-time push notifications from a curated list of media partners, it’s a direct attempt to own the moment in breaking news and mobile consumption. For marketers, Notify represents a new layer in real-time engagement—one that demands relevance, […]
Google’s Pigeon Update Redefines Local SEO and Content Strategy
A Major Shift in Local Search Google rolls out a new algorithm update—internally dubbed Pigeon—which significantly changes how local search results are ranked. While there’s no official press release, webmasters, marketers, and SEO professionals are already seeing its impact. The update ties local search rankings more closely to traditional web ranking signals and improves distance […]
Native Advertising Becomes Mainstream: Content or Clickbait?
As we step into 2014, a clear shift is underway in the digital marketing landscape: native advertising has moved from a niche tactic to a mainstream content strategy. You may not realize it, but chances are you’ve already read a native ad this week — maybe on BuzzFeed, where an article titled “10 Things You […]
Mobile-First is No Longer a Trend — It’s the New Normal
2013 is closing out with a major shift in how people use the web. For the first time, mobile traffic is overtaking desktop traffic for many websites — not just for casual browsing, but for e-commerce, social media, and even B2B engagement. According to recent data from comScore, mobile devices (smartphones + tablets) now account […]
The Death of Keyword Data: What “Not Provided” Means for Your SEO and Social Content Strategy
For years, keyword data has been the backbone of SEO strategy. It told us how people found our content, what they searched for, and which terms brought real traffic. But as of this month, that era is officially over. Google has encrypted 100% of keyword referral data from organic search. What started as a trickle […]
Google Confirms It: Hummingbird Is the New Brain Behind Search
On September 26, at an event celebrating 15 years of Google Search, the company dropped a bombshell: they’ve quietly launched an entirely new algorithm called Hummingbird. It’s fast, smart, and designed to understand meaning — not just keywords. And here’s the kicker: they’ve been using it since late July — exactly when I wrote that […]
Is Google Getting Smarter Than Ever? Why Semantic Search Might Already Be Here
Something’s going on at Google — and if you’re paying attention, you’ve probably noticed it too. Over the past few weeks, many SEOs and digital marketers have reported unexpected shifts in rankings, especially on long-tail search queries. These aren’t your typical Panda or Penguin updates. They feel… different. Results seem to be getting better — […]
Responsive Design or Die: Why Your Website Must Go Mobile-First
By now, you’ve likely heard the buzz about responsive design — the ability for a website to adapt its layout based on the device viewing it. But in May 2013, this isn’t just a design trend. It’s a business necessity. With Google subtly shifting its algorithm toward mobile performance and smartphone adoption skyrocketing, “mobile-first” is […]
Writing Smart – How To Write For The Robots In A Post-Panda And Penguin World
Back in the day when everyone was keyword stuffing we talked about writing for Google, and how many people would opt to do that over writing for their actual traffic. Thanks to the big changes brought about by Google Panda and Penguin. However, this is something that rarely happens any more, the general consensus being that […]