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New Trends: Online Retail Boutiques

August 8, 2011 by basilpuglisi@aol.com Leave a Comment

There have long been many sources of purchasing items online. Ebay, Amazon, and other big names have made online retail a much more common method of consumer purchasing. For the most part these services have done their duty by general consumers, but there are others who seek a more of a personal touch in their online retail experiences.

Although most all of the online retail sources do provide some type of cash or credit benefits through purchasing, referrals, and networking among other consumers and shop owners, the more general the service, the more general the benefits.

The Boutique Experience

The difference between Amazon and sites like Fab or The Fancy is not only the products available, but the benefits of referrals and other methods may be a bit more beneficial for the particular buyer.

Items on the online boutique sites differ a bit from mass produced products on general retail sites. While Amazon sells plenty of high-thread count sheets for a great price, they do not sell those sheets custom dyed, and custom fitted for your customized mattress. Users can find just about anything on a boutique site to match an amazingly large variety of taste. Not only can users find unusual items for their uncommon situations, but also the boutique owners are usually available to meet any custom needs, at much fairer prices, than a consumer would ever find for such specific items on the larger general sites.

What is the Attraction to Boutique Retailers?

Some of the coolest elements of boutique retailers are the consumer’s ability to customize just about anything at an affordable price. Moreover, do not let your mind limit the possibilities. Unique items that can be quickly found on boutique retailer sites are:

  • Food
  • Media
  • Gadgets
  • Art

This list, however, does not do justice to the items any consumer can find to fit their specific taste. Are you a musician? How about a cheese grater shaped like a guitar for your kitchen? Have an affinity for Grasshopper art? Need a new purse to tote your doggy around in? How about just turning the dog itself into a tote?

Rather have your grasshopper art on a blue background? Or perhaps you would rather your ‘doggy-gone-tote’ be red, to match your shoes. Chances are you can send those shop owners a message, and they will happily create the custom item for you. Although some boutique items can be higher priced than their generic counterparts, this is not always the case. Be sure to shop around, and in depth for options that match your current interest. Another great element of boutique shopping is that you can often actually bargain out your prices. If you see another item that is acceptable, but would prefer to get your item from another shop owner with slightly higher prices, you may have great luck by simply sharing that thought with your preferred retailer. They may be happy to strike a bargain with you that will please everyone.

Get Your Own Boutique

Setting up your own boutique is simple. Most sites will allow users to build anything from a very simple to a highly complex storefront. Although some sites may charge a set fee per month for owning your own store, most often, they work much like Ebay where a small percentage of sales are calculated to pay for your online shop ‘rent.’

Even those who have no experience building websites can quickly build a storefront by following prompts and choosing themes to get set up. User can usually also create their own custom designed storefront by writing their own html or paying a pro to do so. For shop owners, the best part of boutique management, is that you cannot usually overextend yourself if you are careful. Most often items are created, and then posted, and custom orders are frequently expected to take longer.

Sources:

  • Fab.com
  • The Fancy
  • Svpply
  • Pintrest
  • Pros and Cons of Boutique vs Large Retailers

Filed Under: Blog, Branding & Marketing, Social Media Topics Tagged With: business, clothing, ecommerce, internet marketing, retail, sales, website

Can Virtual Salespeople Increase the Bottom Line?

April 27, 2011 by basilpuglisi@aol.com Leave a Comment

With the rise of digital media communications such as video advertising and remote access viewing, another element that has been showing promise for small and large businesses alike is the use of speaking avatars, or virtual spokes models.

SitePal is one of the websites taking advantage of the benefits of speaking avatars for business and education. Their features allow for detailed personalization such as the ability to upload your own photo in which to create the website avatar, as well as over two-hundred and fifty customizable pre-made examples to choose from or build upon.

Users can use their own voices or take advantage of the built-in version. The good news is that voice synthesis, or artificially produced human voices, have greatly improved since the early days of the internet. Instead of the droning monotone of old, voices now include fairly realistic inflections and the highs and lows of natural speech.

This fun and powerful tool has become more common and beneficial as seen on many of the sites that now use SitePal.

Global ranking for Sitepal is at #34,425. While around one-third of the site’s visitors are from the U.S., it is also very popular in Mexico.

LiveFaceOnWeb also offers an element of employing digital salespersons but with a bit of a more realistic slant than the average creatively constructed speaking avatars. LiveFaceOnWeb stands behind their belief that people relate better to real people, so that providing human models for their digital avatars can help to enrich the interactivity of any website.

LiveFaceOnWeb allows users to choose from a selection of live models to represent their services, products or other online opportunities. Creating the finished product gives the individual purchasing the service the ability to customize video length, shot parameters and the type of presentation.

Users will then create a script and submit it, and within a few days they will have a completed advertisement made with, and by, live professionals in their industries. They also offer packages with complete services for those who have little to no experience.

Whether due to these web sites’ ages or because users prefer the animated avatars to the human versions, may still be undetermined but global rankings show LiveFaceOnWeb at #58,595. The sites viewers are predominantly males between the ages of forty-five to sixty-five and older with some college education. 

The Bottom Line

So how can this form of advertising offer any benefits to your business or services website?

  • Results show that placing an avatar or live human communication element on your website’s landing page can greatly reduce bounce rates.
  • Beyond the aesthetic and the ability to keep readers on your page longer, avatars can also supply a marketing nudge by delivering short, precise sales pitches to the visitor while they are simultaneously browsing the text aspect of your site.
  • Digital advertising in this format has also shown to be effective in announcing discounts, specials and bonuses on your products or services that can lead visitors deeper into browsing your product or service line, as well as closer to becoming a new customer.
  • Custom avatars can also be used to help site visitors navigate your site. This can help users who may be interested in your products and services, but are not net savvy enough to navigate other sites that may be more confusing.
  • Personalized Avatars can also be configured to collect contact information from prospective customers before they exit your website. Attaching interactive contact forms help to make this an easy and flexible format for data collection.
  • Call-to-action buttons or prompts can be reinforced by a speaking avatar that makes the visitor aware  them.

A study conducted by Dr. Ralph Wilson, the CEO of WebMarketingToday, analyzed the influence of the speaking avatar against how long visitors spent on his website. The results showed that the speaking character had enormous impact. The average time spent on his site increased by an average of 33% with a 17% increase in page views for each visitor.

Sources:

  • Alexa SitePal
  • Alexa LiveFaceOnWeb
  • Are Speaking Avatars Beneficial?
  • Success with Speaking Avatars
  • Speaking Avatars for Education
  • Dmoz – Speech Synthesis
  • Sites Using SitePal

Filed Under: Blog, Branding & Marketing, Conferences & Education, Digital & Internet Marketing Tagged With: analytics, avatar, brand, internet marketing, Marketing, sales, social people, virtual, Visibility, Visibility Marketing, website

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