IBM

Thursday, March 15th 2012
Leonard’s of Great Neck
555 Northern Boulevard
10:00AM – 3:00PM

Business owners should enjoy Venture Pitch, produced by Expos Your Business in partnership with Advantage Payroll Services and based on a concept by Ana Carill-Grumberg, Internet filmmaker to Deepak Chopra, Global. It will feature a well-known panelist from the big hit ABC television series Shark Tank, Daymond John. Joining Daymond will be Rob Basso, President of Advantage Payroll Services.

The panelist include Bruce Zutler of the Inventors Association of Manhattan as well as Luis Cuneo from IBM Global Diversity Business Leadership. Venture Pitch, produced by Expos Your Business in partnership with Advantage Payroll Services and based on a concept by Ana Carill-Grumberg, Internet filmmaker to Deepak Chopra, Global, will be a part of EXPOS Your Business and NY Multicultural Business Expo that will be taking place at Leonard’s of Great Neck.

Why Attend?

Shaping up to be a very exciting morning, Venture Pitch, produced by Expos Your Business in partnership with Advantage Payroll Services and based on a concept by Ana Carill-Grumberg, Internet filmmaker to Deepak Chopra, Global, will be filled with new ideas and businesses who are focused and competing to take their own operations to new levels. All competitors will be charged with convincing the panel of judges that their idea should win the top prize. Produced by Expos Your Business, Venture Pitch will be an enjoyable breakfast with some top-notch business marketer entertainment.

Business owners who are looking for new ways to market their products or services will be able to take part in this unique business expo that is focused on helping to stimulate local economies while still promoting appreciation and awareness of cultural diversities. The NY Multicultural Business Expo will be supply a rare opportunity for many individuals or businesses to network in one of the fastest growing elements of our business population, the multicultural market.

There will be sponsors and vendors from many nationalities that will be representing companies that are working to build their own customer bases to help increase their own personal circles of influence. Mark Neuwirt, President of Expos Your Business and organizer of the event, shares that even though the event is not a massive one noted on a national scale, it is the first for the Long Island and NYC area and it has already elicited a high volume of response.

Who Will be Attending?

Reps from the LIDC, Empire State Development, National Grid, the US SBA, and the NYS Governor’s Office on Asian Affairs will be participating. Expos Your Business is partnering with Nassau County to extend outreach to those businesses that are minority owned by supplying them with relevant information as well as helpful panels and seminars on multicultural marketing, public speaking, minority business development, funding, social media, securing government contracts, and more.

Many local, regional, and national media venues have and continue to actively promote the EYB to their English speaking and ethnic communities. Entertainment will include a brief musical performance by the Asian-American Cultural Circle of Unity. There will be food tasting throughout the day supplied by local restaurants beginning around 1pm. Neuwirt offers the reasons behind the EYB.

“Globalism has come to Long Island and beyond its borders and we embrace it wholeheartedly.”

Tickets to the event are $60 and attendance is free with preregistration. VenturePitch 2012 is taking place at Leonard’s of Great Neck in New York, kicking off the NY Multicultural Expo. For submission details or more information, please visit tinyurl.com/VP2012 or call 516-931-0540.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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While in recent days small businesses have found themselves caught up in the world of social media and the prospects it can bring directly to their products or services, big business certainly has a brief history of their own in utilizing social media formats for marketing purposes.

So which companies are utilizing social medias these days and just how are they managing their social media campaigns?

Computer manufacturing giant, Dell, utilizes social medias such as in the virtual word, Second Life, for customer engagement. Second Life users can visit Dell Island to check out their latest products. Their blog, Direct2Dell regularly generates over 3.5 million views per month. Along with nine of their official internal blogs, there are literally hundreds of departmental blogs that are available in six different languages.

Dell’s Ideastorm allows their users to either suggest or vote on current ideas encouraging social media interaction. Further encouragement comes from internal Dell developers who do utilize the suggestions made by users for future upgrades.

Dell currently has over 22 corporate accounts on Twitter as well as more than seventeen individuals who currently use their name @dell handles.

IBM, the first large corporation to encourage employee blogging now has literally thousands of blogs, 125 of them corporate blogs, that are directly related to just about every aspect of their business. They host their own forums for interaction and discovery, as well as Podcasting from a place called developerWorks and Social Networking Now.

With their own ((S3N)) Team on Twitter and Rational Heroes community space they have dove into the social media frenzy with both digital feet.

IBM also supports Meet Mr. Fong on YouTube and machinima videos. The Virtual 3D world, Second Life, even houses the Rational Software Conference/Hipihi and IBM Business Center.

Coca-Cola who has rarely spared any expense in advertising has certainly taken advantage of all aspects of social media marketing in recent years.

They have their own blog support at Coca-Cola Conversations for discussions on the company’s history, support for online video such as Diet Coke + Mentos or Cans Professional 3.

They also have their own social networks in CokeTag Facebook applications and Sprite Sips. And as the others do, they also have their own spot in the digital 3D world known as Second Life, called Virtual Thirst.

Although there certainly is no shortage of companies that are utilizing social media in their marketing campaigns, not all will be able to have the reach as other larger corporations such as those here. However, with little effort and a bit of dedicated time even the smallest business can build a social media fan base that will directly benefit their bottom line.

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