Marketing over Facebook has convulsed. It is now a battle for likes/followers. Firms are waging cold wars, wherein the highest number of followers is considered the winner without an assertion. This picturesque is very well known to us and yet marketers follow the path blindfolded.
Let us analyze the common mistakes committed by most of the marketers.
Fan Page is not a Petri Dish
‘Create a fan page; buy thousands of likes and update the status with fluffy contents’ seems to be the motto of new firms. No wonder, results fail to show. Fan page is not a Petri dish where you grow your fans like organisms. In relation, fan page is just another portal where your customers arrive to see what you have to offer. Unless you give them something worth their time and money they will walk off with contempt.
First Impression is the Best Impression
Impress your customers with your fan page. Facebook has been very generous with providing various tools for designing your fan page. Though FBML is being deprecated HTML, CSS and JavaScript are there as your savior. Make sure to create a stunning landing page for your customers. Now, with the recent intrusion of Timeline it has been easier than ever. Just upload a cover photo of your firm or the latest product which is about to be launched and you are done.
Note how Apple has taken advantage of Timeline over their page.
After you are done with the impression work, the product you should offer should be worth their time. This brings to our next question.
Why should Customers stay on your Fan Page?
People log into their Facebook account for relaxation and entertainment. Unless you are the big player in the market you will have a hard time in convincing your customers. However, the good news is you do not have to convince them at all. Satiate their thirst for entertainment by throwing up a contest. Again, another mistake committed by marketers is to announce the contest through the status update. Creating a separate page for contests creates a better impression and appears to be professional, not to mention the increase in engagement. Below is a screenshot of how Blackberry engages their customers to a challenge.
Provide Discounts on Products & Freebies
There is nothing that sounds as good as freebies and discounts. Give away discount offer on your products and if possible provide some freebies. Customers will be attracted in hundreds and thousands to your fan page and you will reap success within no time. Personally discount on London pass coupons world soccer shop showed greater sales when sold through our page.
Should you buy Fans?
Before winding up we need to discuss the much debated topic of whether purchasing fans is ethical or not. Of course it is not ethical but apart from that purchasing fan has very less benefits. In fact there is hardly any benefit by purchasing fans. Some of the reason not to purchase fans is mentioned below:
1. Most of the fans sold are sham. Fake profiles are created on a larger scale and these are used to provide ‘likes’. Once the job is done through these fake profiles they longer serve any purpose.
2. The cost of a like goes anywhere from $1 to $1.33. Yearly budget for a small business might range from $500 to $6000. If this budget is used for marketing, you will not only achieve organic likes but an increased conversion rate.
3. After purchasing thousands of fans, fan page remains desolated. No engagement is found and rarely a share and few likes can be seen. This scenario is just the result of misleading people to like your page by false promises. ‘Joshua likes XXXX (name of the brand). Like us’, this sort of gaining likes is a lame one. Likes will be accrued but what are you looking for, likes or engagement? Instead write a short description with excellent copy. Likes gain through this tactic will provide better engagement as every like is really interested in what your brand does; not in what their friends have done.
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Richie Richardson loves to write about Social Media Marketing, SEO and Internet marketing. He also writes about london pass code and world soccer shop code. They have some discount and various promo coupons which can prove beneficial.
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Basic Guide to Understanding Code
Making a website can be a complicated process, especially when there are all different types of code out there that you can use. Each type of code is a little bit different, with the end result going unnoticed by most casual viewers. However, the real results are highly noticeable by professionals in the web design field, as well as in the management and maintenance of the website itself.
The purpose of this post was to give a short introduction to Small Business Owners on a variety of codes. This is to provide a basic understanding and help you navigate “what my IT guy said”.
Scripting Languages
- PHP
Scientifically known as Hypertext Processor, PHP is a scripting language created for the development of web pages that have been prepared with fresh information for each individual viewing. This is known as a dynamic web page. Although most people do not choose to run their website around this programming language, there are many great websites that are based on PHP such as Facebook and Digg.
- Java
Widely used from web applications to an intensive variety of software, Java is still a top programming language across the net. Java is highly used for the creation of programs from applets to massive full-blow applications, that are incorporated into websites to make them more efficient, and ultimately faster. Created from C and C++ syntax, Java was first created for an idea in interactive television. However, it ultimately proved too advanced for its time. This was in 1991.
- Flash
Flash is a scripting language developed to create vector animations for web site usage. From the creation of interactive websites as well as e-stores and even high tech digital management systems, Flash is a leading competitor for Java in the coming years. Flash has fast load times and can save on download times due to its vector base. Creating caches so future viewings do not require reload is also an incredible feature of flash programming. Viewing Flash scripting gives the viewer the impression of viewing a movie instead of a still picture, regardless of how digitally enhanced. While there are disadvantages to flash not running on Apple products and some of the SEO limitations a good programmer and/or web developer can overcome this shortfall rather easily. While there are disadvantages to flash not running on Apple products and some of the SEO limitations a good programmer and/or web developer can overcome this shortfall rather easily.
- ASP
Similar to PHP, this language is for creating dynamic webpages. ASP is formally known as ASP.Net. It is a form of web application framework created by Microsoft. ASP assist in building dynamic web applications, web services and web sites. Web pages officially created as ‘web forms’ are some of the largest building blocks for application development in an extensive amount of areas.
- HTML
Which stands for Hyper Text Markup Language, is the predominant markup language for web pages. HTML is the basic building-blocks of webpages.
HTML is written in the form of HTML elements consisting of tags, enclosed in angle brackets (like <html>), within the web page content. HTML tags normally come in pairs like <h1> and </h1>. The first tag in a pair is the start tag, the second tag is the end tag (they are also called opening tags and closing tags).
The purpose of a web browser is to read HTML documents and compose them into visual or audible web pages. The browser does not display the HTML tags, but uses the tags to interpret the content of the page.
HTML elements form the building blocks of all websites. HTML allows images and objects to be embedded and can be used to create interactive forms. It provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items. It can embed scripts in languages such as JavaScript which affect the behavior of HTML webpages. (Wikipedia, 2011)
- FBML
FBML is Facebook’s mark-up language but these elements will take any HTML as well. So you have the ability to add newsletter sign-up forms, e-book downloads, and other HTML based elements. It is like HTML, but it lets you include social content inline in your markup. It is Facebook’s version of HTML, the language that web pages are written in. For the most part, knowledge of HTML is all that is needed to utilize the functionality of the Static FBML application. (Pitt, 2011)
Summary:
Although a random casual observer may not know right away what scripting language your web site uses, it is important to the type of niche, features and opportunities your site will employ. When it comes to making a decision on which scripting language is best for your site, you should always consult a professional, or at least be willing to invest many hours of research on the topic to understand it enough to make a remotely educated decision.
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