From Broadcast to Backchannel Public posts on Twitter and Facebook may still dominate headlines, but savvy marketers are watching a different trend emerge—one that values intimacy over impressions. Messaging apps like WhatsApp, Facebook Messenger, and Snapchat are becoming the go-to channels for real connection. With billions of messages exchanged daily, these platforms are no longer […]
apps
Why Apps are So Useful for Business
Business owners rely on every resource they can get to help manage and monitor the endless aspects of their work. From good employees to effective office supplies and efficient infrastructure, the success or failure of a business depends upon many factors, all of which need to work together harmoniously. This is why apps are such […]
What Mobile Apps Can Do for Small Business
Mobile Applications have rushed to the forefront of technology and further advancements with the increased usage of net enhanced mobile devices like the iPhone. Breaking beyond the traditional uses for phone and text messaging capabilities, mobile apps have been brought from playroom to boardroom. Mobile App Statistics Did you know that 38% of small businesses […]
Location Trends: Checkpoints
“When was the last time you got a reward for just showing up? When did you get a prize for something you do every day? Now you can, with Checkpoints” is the catch-phrase of a new mobile app called Checkpoints. Founded by brothers/ entrepreneurs Mark and Todd DiPaola, who put $1 million of their own […]