Social Brand Visibility: Mixx

Mixx is a user-driven social media site that combines social networking and bookmarking with web content, blogging and personalization tools.

There is so much information of the web these days that we don’t have the time to find the good stuff that interests us or is important to our business. Who knows better than you what informs you, what makes you think, what makes you laugh?

With Mixx you can be in charge. Using YourMixx you can tailor the content categories, specific users and groups and see the top-rated content as chosen by you and people who share your passions. It is like whipping up your own version of the web. Just tell the site how you like it and they’ll deliver the best the web has to offer—whenever you want it. You can create a personalized blend of web content that includes text-based articles, images and videos, using either free-form or pre-determined meta tags to define items by subject matter or geography.

The content on Mixx comes from various online sources. Mixx is in partnerships with a growing list of online publishing outlets that include CNN.com, USA Today, Reuters, The Los Angeles Times and The Weather Channel.

Mixx users can also follow other users with whom they share common interests, as well as create, join and invite other Mixx users to private groups to further share and discuss relevant items among peers.

There are a few methods you can use Mixx: –

Mixx Channels – Publishers of content must fight to be noticed.  Mixx Channels enable companies to gather topical chatter and shared stories, photos, and videos into one place, an experience that cuts through the noise and delivers relevant content and information.

Mixx Sitebox – Promotes increased engagement and recirculation. It allows users to get a box of their favorite news channel and see what others have chosen and how much interested the news bit has generated.

Mixx Sifter  – The Mixx community gives direct feedback on advertising. The better ads will get impressions – not based on how much is paid, but on how positive the feedback is from users.

An advertiser uploads five different ads, in virtually any format. Mixx then invites its frequent users to review those ads, rate them and provide direct private feedback. The most popular ad is then run on the site. Mixx is highlighting the value of direct feedback to advertisers.