YouTube begins rolling out a new machine learning system designed to detect and remove fake engagement — including fraudulent likes, comments, and subscriber counts. This follows months of advertiser pressure and public scrutiny about brand safety, authenticity, and the manipulation of platform metrics (YouTube Creator Blog, 2018). But this isn’t just a creator crackdown. It’s […]
Video
LinkedIn Levels Up with Sponsored and Native Video: Authority in Motion
LinkedIn is expanding its video capabilities, giving brands and professionals innovative tools to drive visibility, engagement, and trust. As of April 2018, both organic and sponsored video content are now widely available across LinkedIn feeds, featuring native playback, detailed performance metrics, and a mobile-first interface (LinkedIn Marketing Solutions, 2018). This development marks a critical shift […]