Basil C. Puglisi is a strategic consultant, digital media expert, educator, and author with a legacy rooted in teaching others how to influence with integrity. Since 2009, he has been at the forefront of digital communications—long before “influencer” became an industry term. His work spans consulting, publishing, and public speaking, all grounded in one core […]
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Content Personalization Without Losing Authenticity
Balancing tailored experiences with trust and brand integrity Personalization in marketing has moved from novelty to necessity. Today’s consumers expect brands to anticipate their needs, speak to their interests, and remove friction from every touchpoint. According to Epsilon, 80% of consumers are more likely to purchase from brands offering personalized experiences — a statistic that […]
Image-Led SEO: Turning visual assets into search performance engines
Images aren’t just design elements — they’re a direct driver of search visibility, user engagement, and conversion behavior. In 2022, advances in Google Images, Pinterest SEO, and visual search tools mean that well-optimized images are working harder than ever for both brand storytelling and discoverability. When brands overlook image optimization, they’re leaving measurable traffic on […]
Video-First Strategies for Organic Reach
Prioritizing the formats audiences can’t stop watching Organic reach is no longer evenly distributed across content formats. In 2022, video stands at the top of the algorithmic food chain, with platforms like TikTok, Instagram, YouTube, and even LinkedIn rewarding it with greater visibility and engagement. A video-first strategy isn’t simply about producing more video — […]
Lead Magnets That Actually Convert
How to turn curiosity into committed leads without gimmicks or wasted clicks The most valuable customer relationship often starts with a single exchange: value for contact. In digital marketing, that handshake takes the form of a lead magnet — a resource, tool, or experience so relevant that visitors willingly trade their email address, phone number, […]
Social Media eCommerce Playbook
Social media is no longer just a brand awareness channel — it’s a direct sales engine. Right now, audiences aren’t simply scrolling to be entertained; they’re discovering, evaluating, and purchasing without ever leaving their favorite platforms. For a business that understands this shift, social media commerce offers a frictionless way to turn casual browsers into […]
5 ways to keep your new baby active
Childhood obesity is on the rise and a fair degree of this obesity actually begins when children are in their earliest stages of life. Many new parents are interested in making sure their kids have a very healthy future. This means keeping their children active to promote a healthy metabolism as they grow. A big […]
The Feed Rewrites Itself: Instagram’s Algorithm Shift and What It Means for Engagement Strategy
Instagram Changes the Game Instagram announces it will shift from a chronological feed to an algorithmically sorted one. This isn’t just a design change—it’s a strategic pivot that forces everyone who uses Instagram for business, marketing, or content visibility to rethink how they earn attention. The reason, according to Instagram, is that users miss a […]
Going Live, Loading Fast: Why December is a Turning Point for Content Creation and Delivery
Facebook Goes Live—And So Do You Facebook expands access to Live Video for all U.S. iPhone users this month. What was once a tool reserved for celebrities and media brands is now in the hands of the everyday content creator. This shift fundamentally changes how content is produced and consumed—live video becomes both a media […]
Push, Promote, Perform: November’s Mobile Surge Demands Smarter Marketing
Facebook Notify Pushes the News—And the Boundaries Facebook’s new mobile app, Notify, debuts this month. Designed to deliver real-time push notifications from a curated list of media partners, it’s a direct attempt to own the moment in breaking news and mobile consumption. For marketers, Notify represents a new layer in real-time engagement—one that demands relevance, […]