Social platforms continue to evolve—and the smartest brands evolve with them. With recent updates from Facebook, LinkedIn, Instagram, and Twitter, now is the time to rethink how you show up in the feed, in Stories, and in your customer’s saved content. These features aren’t just tweaks—they’re signals for how users want to engage. Facebook Prioritizes […]
Social Media
AI Gets Personal: Facebook’s ‘Did You Know?’ Prompts Drive Deeper Engagement
In an effort to humanize status updates and increase time-on-platform, Facebook rolls out its new AI-powered feature: ‘Did You Know?’. This tool introduces pre-written, personality-based prompts that encourage users to share personal thoughts and memories in a lightweight, gamified way. Unlike traditional status updates, these prompts are presented with stylized backgrounds and use natural language […]
Evolving Engagement – New Feeds, AI Tools, and the Race for Ad Relevance
As we move towards the last half of the year, the digital landscape experiences a pivotal shift in visibility, personalization, and interactive engagement. Facebook, Instagram, Google, Amazon, and emerging AI tools all introduce new ways for marketers to adapt content and advertising to audience behaviors—highlighting the need for smarter strategy and flexible execution. Facebook’s Explore […]
Strategy in Motion – Mobile, Video, and Feed Control
As digital platforms evolve, strategic marketers must stay ahead of new tools, user behaviors, and platform priorities. September reveals five emerging themes that shape digital content and visibility: mobile-first indexing, expanded video capabilities, social ad access, audience feed control, and influencer marketing compliance. This convergence demands clarity of strategy, fast content adaptability, and ethical promotional […]
The Video, Speed, and UGC Shift in Digital Strategy
Digital marketing is entering a sharper phase of evolution. In August 2017, we’re seeing a convergence of trends around video content, mobile ad performance, and user-generated content (UGC)—each reshaping how brands approach visibility, engagement, and trust. This month, Facebook, Google, Snapchat, and Adobe are all contributing to a larger narrative: performance and participation now sit […]
Twitch and the Power of Live Community Streaming
The digital video world continues to evolve, but few platforms demonstrate the raw power of community and live engagement like Twitch. In the second quarter of 2017, Twitch reports record-breaking numbers in hours watched and peak viewers. It’s no longer just a gaming platform—it’s a community engagement engine, and businesses are starting to pay close […]
Platform Control & Visual Search: A Strategic Shift in Digital Marketing
As digital platforms mature, two clear priorities are emerging: greater control for brands and a richer, more visual search experience for users. So far this year, updates from Instagram, Pinterest, Facebook, and Google reflect these shifts. From post archiving to visual search and better benchmarking tools, businesses are gaining new opportunities to fine-tune messaging and […]
Transparency Takes the Spotlight: Influencer Marketing Faces FTC Scrutiny
This month marks a critical turning point for influencer marketing as the Federal Trade Commission (FTC) takes a clear stance on transparency in brand partnerships. With social media influencing purchase behavior at unprecedented rates, the FTC’s letters to over 90 Instagram influencers and brands are a loud signal: proper disclosure isn’t optional—it’s a legal obligation. […]
SxSW 2013, @BasilPuglisi debut as BOD Social Media Club International
SXSW 2013 is an expansive, vibrant festival and conference taking place in Austin, Texas, from March 8 to 17. It is an overwhelming yet exhilarating event where thousands of artists, filmmakers, tech innovators, and industry professionals converge. With about 2,500 bands performing on over 100 stages across the city, the music offerings alone range broadly—from […]
Understanding China’s Social Media Ecosystem – Why It Matters for U.S. Business Strategy
For marketers and businesses aiming to grow globally, understanding China’s digital ecosystem is no longer optional—it’s essential. With over a billion internet users, China’s internet landscape is dominated not by Facebook or Twitter, but by powerful homegrown platforms that blend commerce, content, and conversation in unique ways. These platforms are not only redefining social interaction […]