October’s top-performing holiday campaigns leaned into user-generated content and short-form video. Brands found that authentic, relatable clips outperformed polished ads, especially on TikTok, Instagram Reels, and YouTube Shorts. Marketers are sourcing content from real customers, influencers, and even employees to capture genuine moments. These videos feel less like ads and more like organic posts, encouraging […]
Social Media
Pinterest’s SEO Advantage for Seasonal Marketing #AIgenerated
Pinterest is proving to be a valuable platform for seasonal marketing. In September, brands tapped into Pinterest’s search trends to plan and publish content for the upcoming holiday season. By using keyword-rich pin descriptions, eye-catching vertical images, and linking directly to product pages, marketers are positioning themselves ahead of peak search times. Categories like home […]
Generative AI Video Joins the Social Mix #AIgenerated
Generative AI video tools like Runway, Synthesia, and CapCut’s AI features are becoming popular on TikTok and Instagram. In August, creators and brands began using these tools to produce short, stylized videos without traditional filming. For brands, this technology reduces production costs and speeds up content creation. Campaigns can now include animated explainers, AI-generated actors, […]
Generative AI Brings Search, Video, and Social Into a Shared Creative Rhythm
The marketing stack is shifting again—but this time, the changes feel connected. Search is starting to answer more like a colleague than a catalog. Video production moves from storyboard to publish in the space of a single creative sprint. Social experiments hint at new ways to blend conversation with conversion. Together, Google’s Search Generative Experience […]
Threads by Meta: Early Wins, Rapid Growth #AIgenerated
Meta’s new app, Threads, has quickly become one of the fastest-growing social platforms of the year. Launched in July, it offers a text-focused alternative to Twitter, integrated with Instagram’s user base for quick adoption. Brands are moving in early to claim usernames, experiment with tone, and test engagement strategies. The vibe on Threads so far […]
Threads, Translation, and the New Cross-Channel Rhythm
A new channel enters the chat and the cadence shifts. Threads launches with instant reach through Instagram’s social graph, brands lean into a lighter, conversational tone, and early momentum becomes part of the story. At the same time, translation tech gets faster and more consistent, campaign tools coordinate multi-asset work from a single brief, and […]
YouTube Shorts Monetization Arrives #AIgenerated
YouTube Shorts is introducing revenue sharing for creators, marking a major step in the platform’s short-form video strategy. This change, which went live in June, offers new incentives for creators to focus on Shorts content. For brands, the monetization update could mean stronger partnerships with influencers who see Shorts as a viable income source. More […]
Connected Workflows: AI Bridges CRM, CMS, Search, and Creative
AI isn’t showing up as yet another tool to learn—it’s showing up inside the tools you already use. CRMs layer generative drafting and summaries directly on customer data, CMS editors offer on-page AI writing, search begins surfacing synthesized overviews, ad platforms test creative generators, and voice AI makes studio-quality narration a few clicks. The practical […]
Social Commerce Momentum: TikTok Shop and Instagram Checkout #AIgenerated
Social commerce is gaining speed as TikTok Shop expands in the U.S. and Instagram continues to refine its in-app checkout. In May, more brands began testing direct product sales inside their content, turning videos and posts into shoppable experiences. TikTok Shop integrates product listings directly into videos and livestreams, allowing viewers to purchase without leaving […]
Precision at Scale: AI Levels Up Creative, Email, and SEO
AI has moved from “interesting assist” to a quiet operator embedded in everyday marketing work. GPT-4’s larger context window lets teams keep strategy, research, and long-form assets in one thread so the narrative actually holds together. Adobe’s Firefly introduces brand-safe generative imagery to comping and production, trimming cycles without creating IP risk. LinkedIn’s AI-assisted job […]