AI detection platforms promise certainty, but what they really deliver is confusion. Originality.ai, GPTZero, Turnitin, Copyscape, and Writer.com all claim to separate human writing from synthetic text. The idea sounds neat, but the assumption behind it is flawed. These tools dress themselves up as arbiters of truth when in reality they measure patterns, not value. […]
Mobile & Technology
AI in Workflow: From Enablement to Autonomous Strategic Execution #AIg
What Happened Over the second half of 2024, AI’s role in business operations accelerated through three distinct phases — enabling workflows, autonomizing execution, and integrating strategic intelligence. This evolution wasn’t just about adopting new tools; it represented a fundamental shift in how organizations approached productivity, decision-making, and market positioning. Enablement (June) – The summer brought […]
AI in Workflow: Executive Strategy Transformed by Autonomous AI Agents #AIg
What HappenedIn October 2024, Microsoft launched a new class of autonomous AI agents capable of executing complex business processes end-to-end without ongoing human intervention. Positioned as a direct competitor to Salesforce’s Agentforce, these agents are designed to operate across multiple enterprise functions—from operations and sales to customer service—using predictive planning, data-driven decision-making, and integrated workflow […]
TikTok Q&A Stickers, ChatGPT Memory, and Google’s Core Update: Redefining Engagement and Quality
The dynamics of digital interaction shift again as TikTok brings interactive Q&A stickers to the forefront, OpenAI introduces memory to ChatGPT, and Google rolls out its latest core update on spam and quality. These updates are not isolated — they reshape how audiences participate, how brands personalize, and how search visibility is determined. The thread […]
LinkedIn Thought Leader Ads, Descript AI Video Editing, and Google INP: Building Authority Through Smarter Workflows
The tools shaping authority and visibility are moving faster than campaigns themselves. In January, LinkedIn expanded its Thought Leader Ads, giving brands the ability to amplify executive voices and push trusted content directly into targeted feeds. At the same time, Descript introduced its biggest round of AI video editing upgrades yet, with smarter scene control, […]
Precision at Scale: AI Levels Up Creative, Email, and SEO
AI has moved from “interesting assist” to a quiet operator embedded in everyday marketing work. GPT-4’s larger context window lets teams keep strategy, research, and long-form assets in one thread so the narrative actually holds together. Adobe’s Firefly introduces brand-safe generative imagery to comping and production, trimming cycles without creating IP risk. LinkedIn’s AI-assisted job […]
AI, Me, and the Road Ahead: How I Use Artificial Intelligence to Create Content That Works
If you’ve read my work before, you know I believe technology should serve creativity, not replace it. That’s why in 2023, you’ll see two distinct kinds of content from me—each powered by AI in different ways, but with very different results. Defining the Two Paths Artificial intelligence can be an accelerator or an autopilot. When […]
Customer Data Platforms: Powering Connected Marketing in a Fragmented World
Customer expectations are higher than ever, yet the data that could help meet them is scattered across systems, channels, and teams. COVID-19 is accelerating the need for unified customer intelligence as brands rely more heavily on digital touchpoints. Customer Data Platforms (CDPs) bring together first-party, second-party, and third-party data to create a single, actionable customer […]
Strategy in Motion – Mobile, Video, and Feed Control
As digital platforms evolve, strategic marketers must stay ahead of new tools, user behaviors, and platform priorities. September reveals five emerging themes that shape digital content and visibility: mobile-first indexing, expanded video capabilities, social ad access, audience feed control, and influencer marketing compliance. This convergence demands clarity of strategy, fast content adaptability, and ethical promotional […]
The Video, Speed, and UGC Shift in Digital Strategy
Digital marketing is entering a sharper phase of evolution. In August 2017, we’re seeing a convergence of trends around video content, mobile ad performance, and user-generated content (UGC)—each reshaping how brands approach visibility, engagement, and trust. This month, Facebook, Google, Snapchat, and Adobe are all contributing to a larger narrative: performance and participation now sit […]