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A Look At Mobile Marketing [INTERNSHIP]

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2d Mobile Barcode Scanning Instant VisibilityMobile marketing is sky rocketing due to smart phones and advanced technologies coming about. Mobile marketing is marketing on a mobile device or through the means of any wireless network. This includes cell phones and tablets. Mobile marketing is an extension of online marketing that focuses on targeted audiences viewing ads on their mobile devices.
Mobile ads command a lower price on average than web and print advertisements. With so many people owning a cell phone or tablet, mobile marketing is the least expensive way to advertise. Mobile marketing includes SMS and MMS, display ads, QR codes, mobile websites, mobile apps, and more.
SMS (short message service) is a great way for businesses to make sure they are reaching out to their audience. By taking advantage of the SMS feature on mobile phones, businesses can create brand awareness by informing their subscribers of new product or service information through text messaging. SMS has expanded quickly as a new channel to reach the consumers. MMS (multimedia messaging service) has taken SMS to a different level by including pictures, videos, and sounds. By adding pictures, videos, and sounds, this makes the ad more persuasive. This gives the consumers more appealing content instead of just words. Pictures, videos, and sounds gives the advertisement a lot more visibility because it’s more interesting to the eye.
Setting up a mobile website is a lot easier than it looks. This process takes your existing website content and formats it for a mobile screen. This makes it much easier for a consumer to browse your site. WordPress has plugins that may help you through the process of making your website mobile. There are many other websites that can turn your website into a mobile one, simply Google “mobile website converter”.
Another way to advertise your business through mobile networks is to claim your business on a location-based platform. This lets your customers “check-in” with sites like foursquare, Facebook, and Twitter, gaining your visibility to other possible consumers. While on a website, it would be ideal for your business’ ad to “pop up”. Running a mobile ad campaign is a good idea for visibility. While roaming on the internet a person can see that your new restaurant is nearby and offers a unique experience.
QR codes (quick response codes) are those little bar like squares that are able to be scanned. There are getting increasingly popular because they are easy to use. The only downside to QR codes is that they can only be scanned by smart phones. Using websites like Beetagg.com allows you to download the QR code that you want to launch. QR codes bring you to that business app. Mobile apps are a huge success so far in smart phones and tablets. Apps are sometimes the main reason a person would want to get a smart phone or tablet. Apps are like mobile websites but offer something different. You can make your app free or cost money, it is up to you. People prefer apps over websites because apps are easier to navigate and are different than a typical website. Variety is always key.
Mobile technology is the future. Soon as we know it everyone will own a smart phone and or tablet. Mobile marketing is doable for any small business or large corporation. It is a way for a company to connect to their audience anytime and anywhere. It comes in handy because people are always on the go and always on their cell phones. Bringing advertisements to their finger tips is definitely a smart move.
Sources:

 The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

3 Things You Can Do To Avoid Having Your Online Marketing Emails Marked As Spam

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email_marketingWhen you decide to go into online marketing, you will find that there are many ways of going about it. One of the most effective of these is through the use of email marketing. This is a form of marketing that has been around for quite some time, so most people do not think of it as particularly innovative. However, if used properly, it can become an effective and yet cheap method of getting your products known by other people and increasing your sales.
But for it to work for you, you would need to ensure that you go about such a campaign by understanding how to avoid pitfalls. This is because it is very easy for most people to misconstrue your marketing as spam, which means that you may end up having your domain blacklisted as a spam site. To avoid this, you would need to consider the following:
Be careful about how you generate your mailing list
How you come up with addresses for your mailing list is one of the most difficult parts of doing online marketing through email. The reason for this is that getting prime emails is something that needs people to willingly submit their addresses to your organization, something that most of them may not be willing to do.
That said, however, you should make sure that how you get such addresses is as transparent as possible. For instance, when you are using a signup form to do this, you need to give the users an option to decline having emails sent to their addresses, so that they are not forced to accept them.
Make it easy for your users to opt out
Another way to avoid having your email marketing process to be marked as spam is by making sure that you give your users an easy way to opt out of the mailing list. For instance, you can add a link at the bottom of each email to make it much easier for them to simply click it to avoid receiving any more promotional emails. If you do not provide such a link or make the process of opting out to be overly complicated, they are simply going to mark your domain as spam, since this is much easier to do.
Be careful about the wording of your emails
When you are doing online marketing through email, you also need to pay attention to how your emails are worded. These days, most email programs can read the content of such emails, and then try to figure out the probability of them being spam. If you use words or phrases that are associated with spam, they are going to automatically be marked as such, which means that your readers may not get to read them in the first place. Some of the mistakes that you may make include the use of too many exclamation marks or frequent use of words such as “free”, “amazing” and “offer”, most of which are considered to be the hallmarks of spam.
Holly Sanders is an internet savvy person. She owns a blog where she gives useful and effective online marketing tips. She is one of the leading experts on internet marketing in Nashville.

The Benefits Of Using Linkedin To Promote Small Business

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linkedinLinkedin is a social network designed specifically for professional connections. lf you are a small business contemplating going online, you should add a social network like Linkedin into your marketing mix. Linkedin allows you to connect with other business leaders and professionals in your industry so that you can engage in conversation, make partnerships, enjoy mergers and strike other profitable deals.
Like any marketing avenue, Linkedin offers a unique platform that helps you promote your business and get in touch with people who can influence others and recommend your business.
1. Be smart .. Start as you intend to finish
This means once you join Linkedin, please set up your profile to be as complete as possible. including references, a professional headshot, your company details, links to your company websites and any other vital information in portraying the professionalism you want people to see. Remember, unlike Twitter & Facebook, a lot of the posts you see and discussions are by professionals in your industry. Your ability to join in with those discussions will determine the level of success you can reach.
2. Decide what kinds of people you wish to meet
lt is also important to develop a list of people and companies you want to connect to. Target these people or companies and add them to your connections. Remember for each connection you add, your network will grow and you will have the ability of adding more connections through each original connection you added. Your network and influence can grow into thousands.
3. Get the people you already know onto your Linkedin profile
A great start to networking on Linkedin is to add people who are already your customers. Simply ask your present and past customers to join you and if they liked your services to recommend you. You can gain a lot of positive reviews through campaigning with previous clients.
4. Consider your brand power
By utilizing Linkedin you have a network that you can leverage your branding. lf you have a brand, and you want to showcase it, then simply do this with your connections and groups.
5. Join Groups
The easiest way to start conversations with professionals in your industry is by joining some well respected groups. You can easily add your own voice to the discussions at hand and develop leading connections with people who are in your line of business. You can showcase your knowledge and ask leading questions which can turn into discussions. You can then add the people who reply to your connections.
6. Don’t spam
The easiest thing in the world to do is to deliver emails with sales pitches on Linkedin. This is frowned upon and rarely works. lf you want to touch base with someone,just leave them a welcoming personal note. Don’t attempt to sell your services. Instead build your relationships.
7. Add your other social accounts
You are able to add your Twitter account. Also add your other websites and blogs. This will ensure people can see a snapshot of your profile on various platforms all on one single page.
Once you have completed a company profile and added a few connections, you will begin to grow your network. Don’t be afraid to reach out and show off your credentials.
This is a guest post of Ludwing Hernandez, Young full time web entreprenuer. He like write about business promoting techniques. Follow Ludwing at Zinzz.com.

How to Become a Better Graphic Designer

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Graphic design is a huge part of working on the web, and if you want to push your business further then being able to make crisp and professional looking digital images is an incredible edge to have. Many people will choose which products they buy and which websites they spend time on almost entirely by the way they look, and if your imagery is low definition and poorly designed then you’ll damage your reputation and make yourself appear amateurish.
It’s a great skill to have then, but not one that everyone is naturally gifted with. So if you need to improve your graphic design abilities, here’s how you can get better:
Get the Right Software
When I was younger I used to play the piano, and when my Mum got me my first Yamaha keyboard I remember suddenly feeling like Rick Wakeman (if that went over your head then look up Yes on Spotify…). The point is that with the right sound effects and beats anyone could sound amazing and PhotoShop is kind of the same thing – adjust the colours, use a couple of filters, and even the ugliest picture will end up looking passable.
Learn the Features
Of course to really make the most of this though you’ll also need to know how to use the filters and the colour adjustment tools – and to do that you’ll need to spend some time watching tutorials online or getting a friend to show you. A lot of it is just tinkering and messing around, so set aside some time to just experiment and see where it takes you.
Take Your Time
One thing you cannot be when you do graphic design is impatient. If you find yourself ever saying ‘that will do’ then your site or logo isn’t going to look great. You really need to spend your time if you want to end up with something that looks professional (you think Microsoft ever say ‘that will do’ when they design Windows icons?).
Use Other Elements
If you simply don’t have time to make your image as intricate and smooth as you’d like it to, then one solution is to use another image as a resource. For instance a great way to make an abstract design is to take a photo out of a moving car and then enhance the colours/warp the image. Alternatively you can use a stock logo that’s in the public domain and then edit it to make it unique. It’s cheating, but it works.
Pay Attention to Details
It’s very important if you want your site to look its best that you pay attention to the minor details which means for instance things like the font. Often when someone designs an image they will forget that they’re using the default font and this can make an otherwise good-looking image appear very lazy. Create a check list and make sure you’ve done everything you can to make your images their best.
Outsource
Design still looking like a child drew it? Then it’s time to outsource your images and design and get it done by professionals. It might be a bit more money and a bit more time, but ultimately it’s one of the most important investments you can make for your business.
James Sax is a technology lover and an avid blogger who is currently working as SEO manager for Link Wheel SEO You can follow him on Twitter to read his insightful tweets.

3 Design Mistakes That Kill Your Business Blog

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Many businesses are turning to blogs as an extension of their marketing collateral. Blogs are a great way to provide insight to your audience, give them an easy way to get to know you and allow them to build a relationship with you so that you can achieve brand loyalty.
Some companies have very successful blogs. They produce the content their audience wants and they have an aesthetically pleasing design that makes their site easy to navigate.
On the other hand, there are some businesses that cannot find success with their blog. Most businesses assume that the content is to blame, but oftentimes, the problem lies in the design. The following are three common design mistakes that could end up killing your blog.
1. It’s too busy.
Though you may not think that it’s fun, a busy background and busy font can make people turn away the minute they land on your blog. Bright backgrounds with bright fonts can be hard for your audience to look at. Plus, if your background is too busy, they may not be able to focus on the content, which is the most important part of your blog.
Crazy fonts can also be hard for your audience to read. If you use something other than a simple font, your audience may have a hard time figuring out the words on your blog. And along with the font, you also want to make sure that the size of your font is not too small or too big.
2. The navigation is confusing.
You don’t want your readers to simply land on a blog post, read it and leave. You want them to land on a blog post, read it, and stick around for a while perusing past blog posts and possibly even getting back to your website. This is where simple navigation is essential. If your navigation is hard to find or hard to read, your audience is not going to stick around. Don’t be cute with titles for your navigation. If the navigation is leading to a page about your company, use “About Us” as a title. If your audience doesn’t understand where a link will take them, they’ll be hesitant to click on it.
You also want to make sure that your navigation is easy to find, such as along the top or along the left-hand side. This is how most websites are set up, and this is how most Internet users expect to see a site. While placing your navigation somewhere different shows that you’re unique, it can also frustrate your audience trying to find it.
3. Your audience can’t share your posts.
The more your blog content is shared, the more traffic you’ll receive. Thanks to social networks, sharing your blog content is easy, but if you don’t have share features on your blog, you’ll never see the virality that some blogs do. When a reader lands on a blog that interests them, they may be inclined to share it with their fans, friends and followers through social media. If you don’t have a share button, they’re not going to take the time to copy and paste the URL. Instead, they simply won’t share the info, which means that your blog posts aren’t reaching as wide of an audience as you possibly can.
Jacob Smith is a business owner and avid blogger.  He created his own business blog and used the wordpress themes business layouts.

The Top Companies Taking Advantage of Cutting Edge Technology and Trailblazing into the Future

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What is the future about? What is it going to look like? It’s a sweeping and broad question and of course not one that can be easily answered unless you count divination among your hobbies. However while specific answers may not be forthcoming, what we can assume with confidence is that it’s in the hands of businesses and industry. It’s capitalism that drives the technology industry forward, and it’s consumerism that decides which developments stay and which go.
But of course this is always going to mean that some businesses move further ahead than others. And there are definitely some risk taking organizations out there that are happy to take more of a leap into the unknown and blaze a trail for the rest of us. So right now, which are those companies and which technologies are they using to provide something completely new and game changing?
3D Printing Companies
3D printing companies like Shapeways and the other big digital manufacturing firms are truly liberating for inventors and entrepreneurs and put the manufacturing process in the hands of ordinary people. If you’ve ever had an idea for a simple product that you think could sell, or if you’ve ever wanted to make something for your own amusement, then all you need to do is to choose your service, upload a 3D CAD file, and then have it moulded by digitally controlled lasers in your material of choice. It’s fitting then that every order from Shapeways currently comes with a free label that reads ‘Made in the Future’.
POD Publishing
Lulu is essentially Shapeways for publishers, the idea here being that you can upload a .doc file, and then have books printed out as and when you need them bound in all manner of ways and with all kinds of options. It means anyone can publish a book and make money from it, and anyone can see a publication with their name on it on their bookshelf. Companies like Lulu and Shapeways are likely to be great blueprints for the way business operates in the future, and they’re likely to help more and more entrepreneurs strike out on their own and take on the big businesses.
RJDJ
RJDJ makes apps and this already puts the company at the forefront of a young but booming industry. However what these apps do is what makes them truly unique and even more cutting edge. RJDJ’s niche is in sound, but not just in normal sound but ‘augmented reality soundscapes’. Their flagship app for instance works by recording the sounds around you in the earphones and then echoing those back to you in a distorted, enhanced or warped manner. This creates an incredibly surreal experience that makes you feel like you’re in a dream state while turning the world around you into music. Another app attempts to induce dreams in an ‘Inception’ like manner by getting you to sleep while listening to those soundscapes. Incredibly unique uses for multiple technologies.
OnLive
‘The Cloud’ isn’t really new news any more, but still very few companies have really begun to take advantage of its full potential. OnLive is one such organization that allows you to play top end PC games your smartphone by literally streaming them from another server. The experience isn’t perfect – the resolution and framerate drops occasionally over all but the quickest connections and the touch screen controls on most devices are a little frustrating (though it works for PCs too), but the concept is still likely to be the way we consume media and play games in the future.
Sara Brown is the author of this article. She works for Berkeley Sourcing Group, that is well known for their quality services in the overseas manufacturing business

A Look at Google+ [INTERNSHIP]

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At first Google+ was launched as an individual only field test. Google soon after received an outstanding demand for new accounts and then opened it up to people over the age of eighteen. A few months later Google plus was opened for the younger age group. It’s obvious to see that Google plus received a better outcome then they expected. What make’s Google+ so different is because it’s not a social network. However, online communities can emerge from Google+ making it a wonderful side effect that no one’s complaining about.
Google+ is more than an ordinary destination site. Google+ goal is to make sharing on the web like sharing in real life. In order to make this possible, they provided their users with efficient tools that are easy to use. Some of their features include circles, hangouts, messenger, and search in Google+. Their unique timeline is called a “stream” which displays three columns with content from the people in their circles and an input box.
Circles are a way of Google+ organizing their users’ pages into groups for sharing. Circles can be labeled as friends, family, co-workers, acquaintances, etc. This just makes it really easy for you to share certain content with certain people. You can filter your stream to show content from your specific circles. Hangouts are a place where video chats can take place with up to 10 people. This can come in handy when a business wants to have a group chat within a short notice and make it sufficiently.
The messenger feature is cool because it allows communication within Google+ circles. The messages are instant which is always convenient, especially when businesses are talking to clients via messenger. Search in Google+ allows users to search any content within Google+. This feature makes it easy for a user to find exactly what they are looking for. The search results will contain relevant posts and people, and popular content from the web. Depending on the keywords you chose to describe your business will help people get a better understanding of what you do.
Google+ makes it possible to make sociable accounts. In Google Analytics it offers social reports that show how Google+ influences your business, recommendations on your site, and what visitor from social networking sites come to see your site. Google+ also has another feature called Ripples which allows you to visualize who is sharing your content.
There are over 250 million Google+ users, which was recently unofficially proposed to now be closer to 400 million. On this social website, it’s impossible not to establish new connections. Networking can’t be done any easier with Google+. The site is continuing to grow and add on new features to help benefit individuals and businesses.
Sources:

The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

An Introduction To Content Marketing

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How does content marketing work anyway? If you have been asking yourself this question, then you have come to the right place. Content marketing is done by creating and sharing quality information for free. The content can be in form of articles, videos, newsletters or eBooks. The content that you create should be related to your blog’s niche or the product you are promoting.
Content marketing works in various ways including increasing traffic to your blog and in building trust with your visitors. If you use it effectively, then you will generate traffic from other sites and also the search engines. You will know how this will happen by reading this article.

  1. Promoting Your Blog: You can easily use content marketing to promote your blog. The first thing that you need to do is write quality content and then submit them to various websites. There are some sites that will accept your content and when you submit the content, you will be allowed to insert your blog’s URL. The person who will read your content will visit your blog by clicking the link on your article.
  2. Search Engine Rankings: Writing quality content will help your blog in ranking higher in the search engines. Search engines have started using content to rank websites and blogs. Therefore, with a good content marketing strategy, your blog’s page rank will increase. You will start getting free organic traffic and this is one of the good ways of how content marketing works.
  3. Increase the number of Return Visitors: The other way is that content marketing helps in providing valuable information to the visitor. Several bloggers use content to provide free information to their blog visitors. Therefore, the visitor will always come back for more information. This is good because the blogger will never lose most of their visitors because most of these visitors will join their email list so that they can get updates from the blogger.
  4. Building Customer’s Trust: Content marketing also works by building the customer’s trust. When you providing quality content to your visitors, they will trust you and they will buy your products or the products you recommend. The customer sees that you are providing high quality information, therefore they will know that your products contain more quality information.
  5. Readers Get Information they needed: Your blog visitors will get the information that they were looking for. When you use advertisements to promote your products, the reader will not learn anything. When you are using content marketing, then you will take your time to create the content and you will produce useful information. Your readers will read them and learn something. If you are using videos, then your readers will be entertained and you can easily convert them into buyers.

These are the best ways of how content marketing works. If you want to be successful with content marketing, then you need to learn how to do it effectively. Empower Network has all the training and tools that you can use to take your content marketing skills to the next level. You can also use this marketing strategy to promote their products and earn 100% commissions.

Eric Welke is an online entrepreneur and internet marketer.  His blog can be found by going to EricWelke.com.

A Look at Pinterest [INTERNSHIP]

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Pinterest calls themselves a “virtual pin board”. This website is known for connecting people from all over the world through common tastes and interests. There are many uses for Pinterest including finding new recipes and do it yourself projects. The content that you post is called “pins” and your pins get organized in boards. Pinterest is interesting because it lets you browse other people’s boards and “repin” the content you like onto your own boards. This website offers content like pictures, videos, recipes, tutorials, and much more.

The Pinterest logo in banner form
The Pinterest Logo © Pinterest, in banner form from the site www.lawyerist.com

In order to effectively use Pinterest, you need to make sure your content speaks louder than words. Since Pinterest is solely based on pictures, you need to make sure your pictures are high quality; let your pictures do all the talking. You also want to credit all your content from where it came from so it won’t tarnish your rep. Your boards on your homepage is what keeps your content organized. Using your boards correctly will benefit you when you’re trying look back at your posts. You can have as little or as many boards as you’d like. Pinterest lets you rename them and change the cover picture of your boards. For example, if you found a picture of gourmet food that looks good to you; post this under your board that relates to “Food”.
There are so many things you can do with Pinterest. You can plan your wedding on it, find new recipes, see what the latest style is, and so much more.  Pinterest lets you use keywords to find specific or general things you are looking for. You don’t even have to repin content, you can simply like or comment it. Your likes show up on your homepage under a different category than boards. Just like Twitter, you can follow other people and they can follow you. The people you follows content will show up on your “following” home page. This is different than your actual homepage because your homepage is filled with just your content.
When you repin something, Pinterest gives you the option to follow that person’s board that you repined from. This is a quick easy way to follow more people and make your following homepage more diverse. It’s said that when people go on Pinterest, they go on to just browse around. Pinterest is a great website for just browsing around because they have so many different categories to choose from. Aside from the popular page, categories range from health and fitness, science and nature, cars and motorcycles, travel, sports, and many more. It’s not a mystery that Pinterest can be used by anyone.
Pinterest can be used by small businesses, large corporations and anywhere in between. The first step to market your business on the site is to add the Pinterest button on your website. This will increase the awareness of your customers showing them that you have a Pinterest page. Just like in any other case, key words are the key! If you are an up and coming gym and you want to attract more customers, you would want to post pictures of your gym and services, pictures of your equipment, and even videos of small work outs to show them what you have to offer. The cool thing about Pinterest is the hyper linking. If you post a picture of your equipment on the site, a customer can click the picture and be brought to your website.
You want to target your audience on Pinterest by using key words that appeal to what they’re looking for. Once you’ve got their attention you want to keep it by pinning as much relevant content as you can. A recently new feature on Pinterest allows you to create a “secret board”. This can be helpful in so many ways. For businesses, if you are in the mix of making a new board and don’t want to post it right away, a secret board is right for you. This gives extra time in preparing the board and making sure it is just right for your audience when it’s ready to be posted.
Pinterest is a great source of referral traffic for websites and blogs. It drives in more traffic than Google+, Youtube, and LinkedIn combined! At the moment, Pinterest has 11 million users and is getting more every day. This site is a great because the content brings traffic directly to your website with one click. If you use this site correctly, there’s no other way to build up your brand name on the web.
Sources:
http://pinterest.com/
http://www.socialmediaexaminer.com/26-tips-for-using-pinterest-for-business/
http://www.socialmediaexaminer.com/pinterest-marketing-what-marketers-need-to-know-to-succeed/
http://www.examiner.com/article/how-to-create-a-secret-board-on-pinterest-for-the-holidays
 
The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

Startup Hiring Tips: Use Creativity and Technology to Find the Right People

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Hiring new employees for any startup can be a real challenge. Dipping into the gene pool and trying to pluck out the best and brightest to bring on board can present a problem depending on the size of your company. Smaller companies need people who can fill many roles. Many startups are lean and mean with little or no extra time to spend reviewing resumes, interview countless applicants and come to a consensus as to who is right for the job. Time may be scare but in a world of technology and innovation here are some creative ways to streamline the hiring phase.

Corporate Culture Conveyed Through Craigslist

Craigslist can be a powerful tool to bring potential team members into the company. Unemployment is around 10% making the sheer volume of potential employees hunting Craigslist for a new job very large. The key to getting the right people for your company and not simply getting overly qualified individuals can be done with a creative advertisement. Take a look at what category the listing may appear and pick the best one. One look at the front page of Craigslist and you will see one of the largest categories is for jobs. This may seem simple but it should not be overlooked.
Next create a listing that sells your startup’s culture. One easy way to convey cultural identity is through a few pictures of the office and maybe even the team. You will notice on the job listings pages that almost none of the advertisements have an attached picture. Pictures can set you apart from the rest and may weed out people who might not fit in well with your company.

Use Registration Forms to Screen Applicants

The resume is essentially useless when it comes to making a decision about hiring. It serves as a great way to start a conversation but leaves too much to the imagination when it comes to the true identity of a person. The real test for a potential hire is how effectively they can communicate. Communication skills are magnified 10 fold in a small startup because everyone talks to everyone. There is no room to hide in a small office space filled with “startup minded” people. Using phone interviews can be effective in testing communication skills but unless you record the conversation chances are you will forget the meat of what was said and simply be left with you impression. If you capture the ideas in writing then it may serve you and your team better while making a decision. Try using a online form, like a registration form, that you can customize with a few questions to really test the communication skill and style of your potential talent. This will also prove them in their writing ability. Make no mistake; everyone must be able to communicate both verbally and by the written word to succeed in a startup.

The Bottom Line

A startup should always be in the hiring phase ready to snatch up the best and brightest. If you always have your feelers out then you and your team of highly motivated, work 60+ hours a week at any cost, will find people you need to prosper. Using creative Craigslist ads and simple technology, like customized online forms, finding the right people just might not be so hard.
Jared Jaureguy is a Technology Consultant who has helped many startups implement the best use of technology to achieve their goals. You can follow Jared on Twitter @JaredJaureguy.