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Barstool Blog

Build a Simple Valentine’s Email Offer in 15 Minutes

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email offers

Valentine’s means last-minute hunts for gifts. Bland emails get deleted, missing easy sales.

What it is: A quick holiday email with a deal to grab opens and clicks.

How it works: Grab a template from Constant Contact, add emoji or name in subject. Keep short with one offer like 10% off, end with shop now button. Test on phone for half the opens.

What to do this week:
• Collect 5 recent customer emails.
• Send test offer with promo code.

Why it matters: Constant Contact shows holiday emails get 15% higher opens. They drive buys, building loyalty and repeat sales.

Goal: 2 new sales from email this month.

For more:

Constant Contact (2023) Holiday stats https://www.constantcontact.com/blog/holiday-email-stats; Klaviyo (2023) Email benchmarks https://www.klaviyo.com/blog/holiday-email-benchmarks; Omnisend (2023) Marketing guide https://www.omnisend.com/blog/holiday-email-marketing/

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Start Strong with a Facebook Profile Refresh

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facebook profile

New year means customers check social to see who’s active. If your Page looks stale, they assume you’re closed and move on.

What it is: A Facebook Page is your free spot to show hours, photos, and updates so folks know you’re open.

How it works: Log in, fix hours to match your schedule, update bio with what you do and contacts. Add one new photo, post a quick New Year deal. Check on phone since most views are mobile.

What to do this week:
• Fix hours and bio.
• Add photo and post a deal.

Why it matters: HubSpot says 54% use social like search for local spots. Fresh pages build trust, leading to more visits and sales.

Goal: 3 new inquiries from Facebook this month.

For more:

HubSpot (2023) Facebook Stats https://blog.hubspot.com/marketing/facebook-stats; BrightLocal (2023) Review Survey https://www.brightlocal.com/research/local-consumer-review-survey-2023; Social Media Examiner (2023) Marketing Trends https://www.socialmediaexaminer.com/social-media-marketing-trends-2023

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Smart Tech Tricks to Put Your Business at the Top of Google Searches

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Dead profiles get buried in post-holiday searches. A quick tech refresh can push you ahead. Let’s use simple tools to make yours stand out.

What it is: AI for better photos and descriptions, tied into Google’s local ad features.

How it works: Pick an AI like Canva to enhance two images or descriptions, then load them into your profile. A gym owner might sharpen workout pics to draw more eyes in results.

What to do this week: Use an AI tool to create two refreshed visuals or descriptions and add them to your profile.

Why it matters: Active profiles get prioritized in searches, as Google’s own data shows. That means higher clicks, stronger customer trust, and more foot traffic turning into sales. A local shop saw 15% more views after similar updates.

Goal: Target a 10% jump in clicks this month from your profile dashboard.

For more:
Canva. (2023). Magic Studio. https://www.canva.com/newsroom/news/magic-studio
Google. (n.d.). Performance Max for store goals. https://support.google.com/google-ads/answer/12971048

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Kick Off 2024 Right, Make Sure Folks Find Your Spot on Google Maps

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Most customers decide in seconds if your business is worth a click. Old holiday hours or stale photos? They scroll right past. Here’s how to grab their attention and start the year with more visits.

What it is: Your free listing on Google Maps for hours photos updates and posts.

How it works: Sign in, set your current hours, add two new photos of your setup, and post a short promo. A bar might post new year specials on taps, come grab one today.

What to do this week: Update your holiday hours, upload two new photos, and add one short promo post.

Why it matters: Accurate details stop customers from assuming you’re outdated and heading elsewhere. It builds quick trust, improves your search visibility, and drives real sales from locals as Google’s own guides confirm.

Goal: Aim for +20 profile views this month by checking your Google stats.

For more:
Google. (2015). Edit your business hours. https://support.google.com/business/answer/15300403
Google. (2017). Create & manage posts. https://support.google.com/business/answer/7342169
Google. (2013). Edit your Business Profile. https://support.google.com/business/answer/3039617

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.