YouTube at a Crossroads: Ads, Originals, and Opportunity By mid-October 2015, YouTube is no longer just a video-sharing site. It’s a full-fledged media empire with creators, advertisers, and audiences intertwining like never before. While anticipation brews over the ad-free subscription service YouTube Red (expected before month’s end), advertisers are actively adjusting their strategies. TrueView ads […]
LI Fit Moms at the Baby Expo
Music Together, bonding, learning and growing with your Child
Vendor Spotlight BG Birthing Gown, Queens NY
The Business of YouTube: From Ads to Originals, Why Video is Red Hot in 2015
Baby Expo Testimonial Queens NY
I saw Miracles
When a woman is pregnant, her body changes. It changes to conform to the little human that is growing inside of her. It’s a beautiful thing…. pregnancy. It’s a time when you start taking those weekly photos, and downloading every pregnancy app possible and start clicking on due date clubs, breastfeeding clubs, meds or no […]
Ad Blockers, Chat Commerce & Visual Filters: September Redefines the Rules of Engagement
Apple Changes the Game with Content Blockers Apple releases iOS 9 in mid-September, and with it comes support for content blockers in Safari. This single update sparks one of the fastest paradigm shifts in digital marketing. Within hours, ad-blocking apps dominate the App Store charts. For publishers and marketers, the message is clear: users are […]
Nursing in Public and Private Places
Whatever you call it, a nursing room, mother’s room, lactation room, station, nook or pod, nursing moms are making waves in the fight to have their voices heard. As the largest and most lucrative target market, companies are starting to take notice of the demand for nursing spaces and are creating accommodations for moms. Although […]
To Show or Not to Show
I often go through a similar thought process before signing up to exhibit at expecting parents expos. At first, the deterrents rear their ugly head. In the sea of so many compelling exhibitors, is it even possible to stand out? Is the amount of preparation really worth it? Will anyone even listen long enough to […]