Today was just another one of those days. The kind of day where I just want to be left alone. I don’t want to interact with anybody. I don’t want to see anybody. I don’t want to talk to anybody. I don’t want to be around anybody. I just want to be left alone. I […]
Just another one of those days
The Age of the Super Mom
It is the age of the “Super Mom.” Women are called on to play every role and are convinced we have to. In the pre WWII era women played the role of homemaker. We were expected to keep the home polished, cook for the family, serve our husbands and stay quiet. So much has changed. […]
Running on Empty – Post-Natal Depression
I’m sure I’m not the only one that has done this…. You jump in the car and as you’re going along the fuel light comes on. You mentally make a note to stop at the next garage and fill up. A few garages pass you by and you don’t stop. There are a few more […]
Save a Preemie, Become a Milk Donor!
Did you know that when a mother’s own milk is unavailable, donor human milk has been proven to improve the health and survival of fragile infants? Preterm infants are most in need of human milk, yet due to stress and other complications, their moms are the least likely to be able to provide their own […]
Tips to Survive a Power Outage with Frozen Breastmilk
Tips to Survive a Power Outage with Frozen Breastmilk Last week severe storms hit parts of the northeast and many moms on the North Shore of Long Island were scrambling to find safe storage for their stash of frozen breastmilk. This was one of my biggest worries during Superstorm Sandy in 2012 because I had […]
Healthy Mama Brand on LiveItUp at the Baby Expo
Your Content, Their Choice: Earning Visibility in a Curated Social Feed
The Shift to User-Prioritized Feeds In early July, Facebook rolls out its new “See First” feature, giving users control over which friends and Pages appear at the top of their News Feed. For brands, this is a wake-up call: content must now earn its spot. Users no longer rely solely on algorithms—now they’re curating feeds […]
From Lead Ads to Live Streams: Social Platforms Are Becoming Conversion Engines
Facebook Lead Ads: Frictionless Signups on Mobile Lead Ads allow users to sign up for things like newsletters, price quotes, or demos without ever leaving Facebook. The form is pre-filled with their profile data—name, email, location—so with just two taps, they’re converted from viewers to prospects. For businesses, this removes the biggest hurdle: form fatigue. […]