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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Basil C. Puglisi

Content Is King? Understanding the Mediums That Move Audiences

February 26, 2018 by Basil C. Puglisi Leave a Comment

How Different Content Types Perform Written content remains foundational. Blog posts, articles, and whitepapers support SEO efforts and offer depth that helps with thought leadership. HubSpot (2018) found that companies publishing regular blog content generate significantly more inbound leads than those that don’t. Visual content, including infographics and branded images, captures attention faster. According to […]

Filed Under: Content Marketing, Digital Factics Blog

Voice-First Future: Smart Speakers, Search Strategy, and AI in Every Home

January 29, 2018 by Basil C. Puglisi Leave a Comment

The surge in smart speaker sales following the 2017 holiday season signals a major shift: voice is no longer an emerging trend—it’s becoming the default interface. Amazon Alexa and Google Assistant are now fixtures in homes across the country, embedding AI into everyday life and pushing marketers to adapt their strategies to stay relevant in […]

Filed Under: AI Artificial Intelligence, Digital Factics Blog

AI Gets Personal: Facebook’s ‘Did You Know?’ Prompts Drive Deeper Engagement

December 25, 2017 by Basil C. Puglisi Leave a Comment

In an effort to humanize status updates and increase time-on-platform, Facebook rolls out its new AI-powered feature: ‘Did You Know?’. This tool introduces pre-written, personality-based prompts that encourage users to share personal thoughts and memories in a lightweight, gamified way. Unlike traditional status updates, these prompts are presented with stylized backgrounds and use natural language […]

Filed Under: AI Artificial Intelligence, Digital Factics Blog, Social Media

Google’s Rich Results Reporting Brings Clarity to Structured Data Strategy

December 22, 2017 by Basil C. Puglisi Leave a Comment

SEO professionals get a clearer look at how their structured content performs as Google rolls out its new Rich Results Reporting in Search Console. The update provides early insight into how enhanced listings—such as recipes, events, and products—are displayed in search and how often they trigger impressions. This marks a turning point for marketers relying […]

Filed Under: Digital Factics Blog, Search Engines, SEO Search Engine Optimization

How Single Fathers Can Overcome Some Of Their Most Overwhelming Challenges by Daniel Sherwin

December 7, 2017 by Basil C. Puglisi Leave a Comment

All parents face many challenges, especially in this age of technology, when their children are dealing with so many different obstacles than they themselves did: social media, cyberbullying, and new forms of drugs, to name a few. As a single parent, things can become overwhelmingly stressful very easily. It’s hard to perform the duties of […]

Filed Under: Digital Factics Blog, Newborn Tagged With: parenting

AI-Powered Personalization and Smart Segmentation in Modern Marketing

November 27, 2017 by Basil C. Puglisi Leave a Comment

Artificial intelligence is no longer on the horizon—it’s already embedded in the marketing tools we use every day. Leading platforms like Salesforce and HubSpot now integrate AI-driven automation, predictive analytics, and dynamic segmentation into their core features, allowing marketers to act in real time, adapt messaging instantly, and deliver experiences that feel tailored instead of […]

Filed Under: AI Artificial Intelligence, Branding & Marketing, Digital Factics Blog

Visit a Trained Gynecologist To Solve Some Post-Pregnancy Issues

October 29, 2017 by Basil C. Puglisi Leave a Comment

The efficiency of the pregnant woman’s body is a marvel in itself. The hormonal changes alone can be truly punishing physically and emotionally. Moreover, it is primarily during pregnancy when a woman’s body undergoes some of the toughest and most complex changes of possibly in the human body. Your body is going to produce another […]

Filed Under: Digital Factics Blog, Newborn, Pregnancy

Evolving Engagement – New Feeds, AI Tools, and the Race for Ad Relevance

October 23, 2017 by Basil C. Puglisi Leave a Comment

As we move towards the last half of the year, the digital landscape experiences a pivotal shift in visibility, personalization, and interactive engagement. Facebook, Instagram, Google, Amazon, and emerging AI tools all introduce new ways for marketers to adapt content and advertising to audience behaviors—highlighting the need for smarter strategy and flexible execution. Facebook’s Explore […]

Filed Under: AI Artificial Intelligence, Digital Factics Blog, Social Media

Huggies at the Baby Expo

October 3, 2017 by Basil C. Puglisi Leave a Comment

Filed Under: Digital Factics Blog, Expo Spotlight, Video

Babies R Us Raffle Winners at the Tarrytown, NY Baby Expo

October 2, 2017 by Basil C. Puglisi Leave a Comment

Filed Under: Digital Factics Blog, Expo Spotlight, Video

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Responsible AI (#AIgenerated by Agents)

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

Libraries Put “Whether” Into AI Literacy. Most Training Plans Skip That Question #AIg

The Public Library Association and Microsoft wrote ‘whether’ into AI literacy: people need judgment to decide whether, when and how to use AI tools. Other October programs teach the how first. For the public, deciding whether is the first and often only checkpoint.

Agent Security Tools Can Stop an Action. Whose Name Is on the Yes? #AIg

Four agent security launches in two days put brakes, monitors, and quarantines on AI agents. Only iProov’s HAPS service is built to prove a named person approved one exact action, and its spec is still an experimental draft. Containment is Responsible AI; a recorded human decision is AI Governance.

GAO Found the Pentagon’s Responsible AI Council Stopped Meeting for Months #AIg

GAO found the Pentagon’s Responsible AI Working Council stopped meeting from late 2024 to August 2025, still has no charter, and has three of ten authorized staff. SBA’s AI governance board hadn’t met nine months past OMB’s deadline, and EPA’s Inspector General just opened an audit. Charter the body, log decisions, fund the chairs.

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