Artificial Intelligence (AI) & Digital Marketing Since 2009
The question every AI user hears at the table, answered with a story.
Teresa drafts grant proposals with a machine. Her brother-in-law Dale has never typed a prompt and asks why someone intelligent would. Her answer runs through Tron, Jurassic Park, and two versions of The Shining, and lands on the three old reasons people refuse a new tool: jealousy, fear, and prejudice. Verified history, invented people, one backyard argument.
Upload a forty-page paper to NotebookLM and two enthusiastic hosts talk for twelve minutes about something that sounds like the back cover. Upload a tweet thread and you get the same twelve minutes in the same register. The tool is not shallow. It is unguided, and the guidance field is a box most people leave empty.
HAIA-MOON is the production direction that fills it. It turns a finished paper into three NotebookLM outputs, a cinematic video, a deep dive audio episode, and an infographic, and it carries the platform facts nobody documents in one place. The 500-character cap that silently truncates the runtime instruction. The video that ends at the last spoken word. The three formats that cannot be edited after generation.
They came for the World Cup and found ranch dressing, Buc-ee’s, and a country nothing like the one the media sells. The warm clips are not the whole story, and neither is the grim feed. Here is the honest standard for telling the difference, and why it matters after 250 years.
TikTok keeps climbing as a search engine, Canva pushes its AI video editing beta into creative pipelines, and HubSpot revamps its App Marketplace with a wave of integrations. Each development lands in September, but together they map the way brands find audiences, create assets, and build performance systems. Discovery starts in TikTok’s search bar, where […]
The pace of digital marketing is shifting again, and this time AI isn’t just supporting workflows — it’s steering how discovery, content, and visibility connect. In April, YouTube expanded its AI-powered music features with DJ-style suggestions and text-to-prompt radio stations, offering creators dynamic soundtracks that respond to audience tastes. At the same time, HubSpot launched […]
The tools shaping authority and visibility are moving faster than campaigns themselves. In January, LinkedIn expanded its Thought Leader Ads, giving brands the ability to amplify executive voices and push trusted content directly into targeted feeds. At the same time, Descript introduced its biggest round of AI video editing upgrades yet, with smarter scene control, […]
Generative AI video tools like Runway, Synthesia, and CapCut’s AI features are becoming popular on TikTok and Instagram. In August, creators and brands began using these tools to produce short, stylized videos without traditional filming. For brands, this technology reduces production costs and speeds up content creation. Campaigns can now include animated explainers, AI-generated actors, […]
The marketing stack is shifting again—but this time, the changes feel connected. Search is starting to answer more like a colleague than a catalog. Video production moves from storyboard to publish in the space of a single creative sprint. Social experiments hint at new ways to blend conversation with conversion. Together, Google’s Search Generative Experience […]
YouTube Shorts is introducing revenue sharing for creators, marking a major step in the platform’s short-form video strategy. This change, which went live in June, offers new incentives for creators to focus on Shorts content. For brands, the monetization update could mean stronger partnerships with influencers who see Shorts as a viable income source. More […]
Guiding audiences from first spark to confident conversion with precision and purpose Great content moves people, but its full potential emerges when it sits within a well-orchestrated funnel that addresses each stage of the buyer’s journey. From the moment awareness is sparked to the point where a purchase decision is made, the high-impact content funnel […]
