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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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source custody

CORE: Content Optimization Reader Evaluation, and How to Score an Article Before Anyone Reads It

September 12, 2026 by Basil Puglisi 5 Comments

HAIA-CORE run flow: sources in, score, escalation gate, edit ledger, human checkpoint, tag out.

Most content review checks the wrapper. Content Optimization Reader Evaluation checks the argument, the evidence, and whether anyone directed the prose.

A rubric that scores an article on substance is only useful if it stops when something is wrong. CORE scores six pillars, holds the run when a pillar fails or a source does not support its claim, and hands the decision to a person. The full prompt is included.

Filed Under: AI Artificial Intelligence, Business, Code & Technical Builds, Content Marketing, Design, HAIA-CORE Featured, Multi-AI Governance, Workflow, Working Papers Tagged With: AI disclosure, AI Governance, CAIPR, content evaluation, Content Optimization Reader Evaluation, content strategy, editorial rubric, Factics, HAIA ecosystem, HAIA-CORE, human oversight, RECCLIN, source custody

The World Came for Soccer and Found America

June 27, 2026 by Basil Puglisi Leave a Comment

They came for the World Cup and found ranch dressing, Buc-ee’s, and a country nothing like the one the media sells. The warm clips are not the whole story, and neither is the grim feed. Here is the honest standard for telling the difference, and why it matters after 250 years.

Filed Under: Branding & Marketing, Business, Community Activities, Digital & Internet Marketing, Digital Factics Blog, Healthy and Active, Local Biz Tips - Small Business, news, Policy & Research, Social Brand Visibility, Social Media, Video Tagged With: America250, American culture, media bias, media literacy, portrayal bias, source custody, World Cup 2026, World Cup tourists

AI Visibility: Be the Human Voice AI Can Find

June 25, 2026 by Basil Puglisi Leave a Comment

A clear human voice standing out inside an AI-generated answer.

Most of the market is selling AI SEO tricks. The real shift is governance: being found, cited, and represented accurately inside AI answers, with a named human accountable for each correction. SEO is the floor, not the finish line.

Filed Under: AI Artificial Intelligence, AI Governance, Content Marketing, Digital Factics Blog, PR & Writing, Search Engines, SEO Search Engine Optimization Tagged With: AI Governance, AI Overviews, AI search, AI Visibility Governance, Bing Webmaster Tools, citation accuracy, crawler governance, Generative Engine Optimization, Human-AI Collaboration, NIST AI RMF, SEO, source custody

SCOPE: SOURCE CUSTODY OBSERVABLE PUBLICATION EVIDENCE

June 2, 2026 by Basil Puglisi 4 Comments

a vertical flowchart showing the three SCOPE tiers with their fields, time estimates, and evidentiary strength ratings. This visualizes the core implementation decision the reader faces.

Your citations are only as strong as the record behind them. HAIA-SCOPE is a three-tier documentation protocol that records what you verified, when you verified it, and where the preserved copy lives. The record stays private until you need it. When automated enforcement flags your work or a reviewer challenges a citation, only the author who maintained a SCOPE record can produce one.

Filed Under: AI Artificial Intelligence, AI Governance, Multi-AI Governance, Policy & Research, PR & Writing, Publishing, SOURCE CUSTODY OBSERVABLE PUBLICATION EVIDENCE, Thought Leadership, Working Papers Tagged With: AI Governance, citation verification, evidentiary record, fault-based publication ethics, HAIA-CARCS, HAIA-SCOPE, publication integrity, reference rot, source custody, Source Provenance Ledger

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