Empire Avenue is doing it again. They are mixing fun with social networking and engagement with impressive results. On Empire Avenue, users are encouraged to and 
rewarded for participating in social activities. In the past this has meant:
- Sharing and trading ‘stocks’ on individual users
- Participating in group discussions
- Earning increased value through usage of your integrated social media networks
While we were all happy playing in the social network stock market, Empire Avenue developers were working hard to give us even more opportunities to create our own fun social engagement opportunities.
Empire Ave Missions
Empire Avenue has implemented Missions for their users. Stockholders can now create missions that require the user to carry out a social networking activity. So how exactly do you create an Empire Avenue mission?
Once you have the hang of creating missions, you may wonder what benefits you can enjoy by using them.
- You can build brand loyalty among existing fans
- You can drive web traffic to your website, Fan Page and more
- You can attract new followers and increase your audience
- You have a fun way to do all of the above
Currently, Missions are still in the beta testing phase. However, if you want to try out a mission of your own, simply request access to create your own mission.
Check out what some of Empire Avenue’s current users have to say about their mission system.
“Shareholder Missions increase engagement beyond what can be accomplished in even the most entertaining conversations over stock transactions… Very powerful and compelling new feature.” – Kevin Strehlo, (e)MARATHON
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“I was honestly surprised that offering rewards yielded a far greater amount of engagement from the same audience.” – Chris Pirillo, (e)PIRILLO
Take the time to request and create a mission of your own and see for yourself how much fun you can have while increasing awareness and social engagement for your brand.
Author:
@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.
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