Platitudes and empty promises go over like lead balloons in the B2B world, where people expect results. While emotion can often play a key role in turning prospects into leads – after all, the customer has to like you – B2B customers are visiting your site with an objective. Too much fluff can end up […]
Audience
The Two Things Every Piece of Web Content Should Lead With
When you’re crafting Web content, it can often feel like there are so many factors to consider, so many things to get caught up with, that it’s hard to ever prioritize what really matters most. You think about the style of your writing, specific conversion goals you’re working towards, promotional strategies for helping you to […]