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We were all asking ourselves what will be Apple’s next big thing. What new device did Steve Jobs nurture before his untimely demise?

Is it going to be Apple TV which Jobs was talking about in the past few years? A new sleek and shiny gadget we couldn’t do without?

About 10 days ago, and without the usual fanfare reserved for a new gadget, Apple revealed their new big project.

Changing education by making text books and knowledge easily accessible to all.

At the event, which was held at the Guggenheim Museum in NYC, Apple executives said: “We try to bring the same energy and passion we’ve put into every product we make into our education business as well.” They start by reinventing the k-12 school textbooks.

Armed with the fact that there already are over 1 ½ million iPads used for education and over 200,000 learning apps, they are expending their reach by introducing 3 new components:

iBooks 2

This is a reinvention of the iBooks store and is geared toward textbooks. And what textbooks do they offer? One example is the excellent E .O Wilson’s book “Life on Earth”.

This kind of Interactive book is similar to the interactive wonder the guys from Push Pop Press did with Al Gore’s book “Our Choice”. The book was presented in a TED conference in Sept. 2009 and in many minds showed the possibilities of future education. Pop Push Press was consequently bought by Facebook in August 2011. I believed at the time Facebook is aiming to change the textbook, but Apple seems to beat them to it.

The new interactive books, with text, images and videos offer everything in such an elegant and seamless way. You tap on the picture, it becomes full screen, you pinch it small and it goes back to where it was before. Slides of microscopic looks and vast vistas are a simple click away.

To get the feel of this new book you can download “Life on Earth” free of charge. It might take some time because the file is heavy but it is well worth it.

Apple hopes that many more educators will put time (and money) into creating new books which will be presented at the iBooks 2 stores and will be accessible without charge.

The other kind of interactive books are the traditional textbooks, used by students all over the United State grades k-12. You can see a sample of the book on Chemistry from McGraw Hill. It not only looks more appealing than the traditional book, with more graphics and charts, it is interactive because you can do things with the book. You can tap and drag to highlight text you think is important, you can type note relevant to the page and you can collect all of them in one place, replacing notes and cue cards.

Those textbooks will cost no more than $14.99. Major publishers such as Houghton Miffilin Harcourt, McGraw Hill and Pearson are already working with Apple to produce more books.

iBook Author

To facilitate the creation on new books, Apple released a free OS X program. Those who’ve tried it say it is every bit as promised. It makes life very simple by dragging and dropping media in the places you want it to be. (http://www.engadget.com/2012/01/19/apples-ibooks-author-hands-on/)

Teachers can create their own books and share them with their students on iPads. They can expend to areas beyond the curriculum and design a lively course that can be easily updated as new research becomes public. They can post assignments and class schedules.

Why would a teacher do that instead of telling the students to find it by themselves? There is too much information on the web, apple executives say. Sorting it out, knowing what is important and putting it all in one place is the future of education. Pending Apple’s approval, the books will be published for free, in the iBooks store.

There’s another model of selling the books, in partnership with Apple (70/30). The books have a price limit of $14.99.

iTunes U

iTunes U has been around for almost 4 years, with very little attention outside the academic world. Regardless of this fact, more than 700 million downloads have already been made. Now the service is getting its own app.

iTunes U has a collection of thousands of courses from different universities. Some look like a spiral notebook and when you open them you can find the course description, the syllabus and the teacher’s bio. You can find out ahead of time what you are getting yourself into. The integration with iBooks is complete. If it says in the course you need to read an article from a certain book, no need to look it up in the store. A click will link you directly to the correct book and the right page. One click will get you back to the course and your homework. Some of the courses have live lectures as well. Teachers post assignments, homework and can leave notes. The Open University has some wonderful books on various subjects, for courses to be taken online.

The iPad can be now the only learning tool you will need. You can highlight sections, you can type notes, and you can have it all in one easy place for review.

No more excuses. Now you can learn anything, anywhere, anytime.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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Even though it was questionable as to whether he would make an appearance today or not, Steve Jobs had an announcement he wanted to be the one to share. As he strode out to the tune of “Here Comes the Sun,” he brought with him the information on a much awaited device. The iPad 2.

While some of the newest viewers claim that the iPad 2’s cover is far more impressive than the moderate upgrades and updates made to the new iPad, others heartily disagree. Jobs wants users to understand, that this isn’t a simple tweaked and fluffed upgrade, but a new device created from the ground up.

Narrow Augmented Reality

This version of the iPad will be a bit thinner, a tad lighter and have a few more features than the old version. Front and rear-facing cameras will allow users to use applications like Facetime as well as take photos or video. In addition, augmented reality applications that require users to ‘look through’ the iPad while drawing data atop of the normal view is supported.

Motorola Xoom has already been tested with an augmented reality option in the recent past. In fact, the March 2011 issue of Popular Science will feature a 3D interactive cover that will reveal Android’s 3.0 Honeycomb-powered Xoom device. Xoom comes with a 1.3MP front camera, and a 5MP rear camera.

More Apps

Apparently, there can never be enough apps. With over 65,000 apps currently fueling the iPad, the new iPad 2 has already generated a whole new generation of apps. A YouTube application allows users to watch videos directly from YouTube. With a high resolution screen, users can also choose to view their videos in high definition with impressive results.

Xoom already has its own impressive list of apps in those such as the Wall Street Journal Tablet Edition app that allows more than just an informative read, but also allows users to download entire papers to read at their own pace, even if out of range of a wi-fi connection. Fuze Meeting, that helps to facilitate communication between team or group members has proved another reliable Xoom app.

New Processors

The new main CPU on the iPad 2 is the Samsung A5 dual-core processor. This processor will offer speeds up to nine times faster than its original device. Additionally, there is also a newer graphics processor that is twice the speed of the original iPad.

On the Xoom you will also find a dual-core processor, the Tegra 2 powered by NVIDIA.

Aesthetics

Although unlikely to be dubbed fashion-forward by anyone, it will come available in white or black from day one this time. Also, the iPad 2 is only a mere 8.8mm thick. This is thinner than the iPhone itself. Think that is amazing? It has become even lighter at a slight 1.3 pounds.

Motorola Xoom comes in black.

However, as with just about any other mobile device, both products have already sparked another set of case and cover industries so your customization options, in the manner of accessories, is nearly limitless on both devices.

Verizon Support

If you are one of the many consumers locked into a Verizon data-network, than you will be delighted to know that there will also be a version of the iPad 2 that will support Verizon’s cellular network. Since Verizon claims one of the most widespread networks in the United States, this could be incredibly good news for an incredible amount of iPad users. Although Verizon isn’t known to be the most affordable carrier, they do boast incredible coverage that will make this version of the iPad 2 nothing short of phenomenal in coverage for this type of device.

Xoom has this covered as well. There is an available Verizon version for this device as well. The Xoom like the Ipad2 will has data and non data options.

Under the Bling and $$$’s of the iPad 2

Although iPad 2 sure does seem to sport some shiny bells and impressive whistles, in the end, it may not be enough to talk consumers out of anywhere between $500 and $1200.00 of their hard earned cash, and those at ‘auction’ pricing.

The new iPad will be released for purchase on Friday, March the 11th, 2011 in the United States and on March the 25th in other selected countries worldwide.

Under Xoom’s Hood

Although personal choice in applications or abilities and even things such as accessories can always be weighing factors in personal choices between these types of technological devices, these specifics or details are still likely not the deciding factor for most who may be weighing which of the newer devices they actually plan to sink the funds into. Although Xoom may be a bit more expensive in initial cost at around $800 for the Verizon version and $600 for open wi-fi, in the long run, its application cost and accessories are likely to cost far less than its Apple counterparts.

My Biased Opinion

Apple has its core following, it has grown as far as it can, now that more reasonable and advanced players are in the Market with Android it shouldn’t be long before the Android platform surpasses the iPad just like it did the iPhone.

Steve, its called Flash, wonderful little upgrade you missed.

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apple

Apple Aims to Change the Face of Education

iPad2 Announced and Motorola Xoom Released!