Google Adwords launched new features in September 2011. These new features are geared towards making site clicks and even subscriptions to site newsletters or blogs easier to accomplish. Being able to get signed up to internal site options from the external source of a Google browser could go a long way in increasing traffic for those who utilize these methods.
AdWords Subscribe Option
Adwords now provides an option to allow Google search engine users to subscribe directly from a PPC ad. The option to subscribe to newsletters or email lists can be displayed on top or side ads.
All ads are displayed with “Privacy Info” that lets the viewer know that information shared in the input boxes will be shared with the advertiser.
Mobile Landing Pages
A recent study found that 61% of mobile browsers are not likely to return to a site that does not provide a good mobile experience. In response, Google initiated a shift in their policy that will now reward mobile sites with good optimization. Users with good mobile optimization who promote their sites with Google Adwords will now receive better performance. The ads created will drive traffic at a lower cost if they directly link to your site that is optimized for mobile users.
How Will This Affect Me?
If you are a business owner, whether or not you use Google Adwords, the time to optimize your site for mobile users is now. Even without the use of Google Adwords to promote a site, knowing that over half of mobile browsers will never return to your non-optimized site should be enough to push you into sprucing up your site to accommodate users on mobile devices. Getting rid of flash heavy content is a great step towards optimizing for mobile usage.
How Do I Optimize My Site for Mobile?
Google has offered a few suggestions to help you get your site optimized for mobile usage.
- Keep the layout and design simple
- Prioritize your content
- Use markedly mobile features
- Make your site easy to convert
If you want to know how well your site functions on mobile devices, grab your device and load up your site. If it is frustrating for you to navigate, you may want to make the changes required to encourage mobile use of your web pages.
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