Valentine’s urgency drives impulsive searches. Visuals make the difference in getting chosen.
What it is: Visual promotions in Google posts.
How it works: AI creates a themed graphic for your offer. Sterling Sky analysis shows visuals double engagement.
What to do this week: Use AI for one themed promo graphic in a Valentine’s post.
Why it matters: Draws seasonal sales with appeal. Deepens loyalty effectively.
Goal: Target 20 clicks from the post this month.
For more:
Sterling Sky. (2023). Analyzing Google Posts. https://www.sterlingsky.ca/google-posts
Google. (2021). Smart campaigns clicks/costs. https://support.google.com/google-ads/answer/9833508
Quick Steps Cheat Sheet:
• Log in at business.google.com
• Click ‘Posts’ in left menu
• Create new post with Valentine’s offer
• Use Canva to create themed graphic
• Upload graphic and publish post
About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.
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