As we move towards the last half of the year, the digital landscape experiences a pivotal shift in visibility, personalization, and interactive engagement. Facebook, Instagram, Google, Amazon, and emerging AI tools all introduce new ways for marketers to adapt content and advertising to audience behaviors—highlighting the need for smarter strategy and flexible execution. Facebook’s Explore […]
Social Media
Strategy in Motion – Mobile, Video, and Feed Control
As digital platforms evolve, strategic marketers must stay ahead of new tools, user behaviors, and platform priorities. September reveals five emerging themes that shape digital content and visibility: mobile-first indexing, expanded video capabilities, social ad access, audience feed control, and influencer marketing compliance. This convergence demands clarity of strategy, fast content adaptability, and ethical promotional […]
The Video, Speed, and UGC Shift in Digital Strategy
Digital marketing is entering a sharper phase of evolution. In August 2017, we’re seeing a convergence of trends around video content, mobile ad performance, and user-generated content (UGC)—each reshaping how brands approach visibility, engagement, and trust. This month, Facebook, Google, Snapchat, and Adobe are all contributing to a larger narrative: performance and participation now sit […]
Twitch and the Power of Live Community Streaming
The digital video world continues to evolve, but few platforms demonstrate the raw power of community and live engagement like Twitch. In the second quarter of 2017, Twitch reports record-breaking numbers in hours watched and peak viewers. It’s no longer just a gaming platform—it’s a community engagement engine, and businesses are starting to pay close […]
Platform Control & Visual Search: A Strategic Shift in Digital Marketing
As digital platforms mature, two clear priorities are emerging: greater control for brands and a richer, more visual search experience for users. So far this year, updates from Instagram, Pinterest, Facebook, and Google reflect these shifts. From post archiving to visual search and better benchmarking tools, businesses are gaining new opportunities to fine-tune messaging and […]
Transparency Takes the Spotlight: Influencer Marketing Faces FTC Scrutiny
This month marks a critical turning point for influencer marketing as the Federal Trade Commission (FTC) takes a clear stance on transparency in brand partnerships. With social media influencing purchase behavior at unprecedented rates, the FTC’s letters to over 90 Instagram influencers and brands are a loud signal: proper disclosure isn’t optional—it’s a legal obligation. […]
SxSW 2013, @BasilPuglisi debut as BOD Social Media Club International
SXSW 2013 is an expansive, vibrant festival and conference taking place in Austin, Texas, from March 8 to 17. It is an overwhelming yet exhilarating event where thousands of artists, filmmakers, tech innovators, and industry professionals converge. With about 2,500 bands performing on over 100 stages across the city, the music offerings alone range broadly—from […]
Understanding China’s Social Media Ecosystem – Why It Matters for U.S. Business Strategy
For marketers and businesses aiming to grow globally, understanding China’s digital ecosystem is no longer optional—it’s essential. With over a billion internet users, China’s internet landscape is dominated not by Facebook or Twitter, but by powerful homegrown platforms that blend commerce, content, and conversation in unique ways. These platforms are not only redefining social interaction […]
Pin It to Win It: How Pinterest Powers Holiday Marketing
As the holidays approach, shoppers aren’t just browsing—they’re planning, saving, and pinning. Pinterest, once seen primarily as a mood board platform, is now one of the most influential tools in holiday marketing strategy. Its visual discovery engine empowers users to organize gift ideas, recipes, and decor, creating a seasonal ecosystem of intent. For marketers, this […]
Content Discovery in Transition: How Users Find What Matters in a Shifting Social Landscape
Content discovery is evolving. Social platforms are no longer just about connecting with friends—they’re becoming ecosystems for finding, filtering, and trusting information. As of now, Reddit, Quora, and Medium are stepping into the spotlight while legacy tools like StumbleUpon are fading into digital history. What this means for marketers and content creators is clear: the […]