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Social Media

TikTok Search, Canva Video AI, and HubSpot Marketplace: Converting Discovery Into Scalable Action

October 28, 2024 by Basil Puglisi Leave a Comment

TikTok search trend, Canva AI video editing, HubSpot App Marketplace, influencer discovery, CRM personalization, campaign testing, SEO optimization, engagement KPIs, CTR, conversion rate

TikTok keeps climbing as a search engine, Canva pushes its AI video editing beta into creative pipelines, and HubSpot revamps its App Marketplace with a wave of integrations. Each development lands in September, but together they map the way brands find audiences, create assets, and build performance systems. Discovery starts in TikTok’s search bar, where […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Branding & Marketing, Business, Business Networking, Content Marketing, SEO Search Engine Optimization, Social Media, Video

AI Trend Predictions, Video Chaptering, and Event Planning #AIg

October 14, 2024 by Basil Puglisi Leave a Comment

AI Social Media

What Happened X is rolling out AI-driven trend prediction tools that analyze platform activity to forecast which topics are likely to spike in engagement. YouTube is adding AI-powered chaptering to automatically segment videos into labeled sections, improving navigation and discovery without manual timestamps. Meta is extending AI into event planning workflows, integrating scheduling, audience targeting, […]

Filed Under: AIgenerated, Social Brand Visibility, Social Media, Social Media Topics

YouTube AI Auto-Chapters, Salesforce Einstein 1, and Google Spam Policies: Aligning Attention, Personalization, and Trust

September 23, 2024 by Basil Puglisi Leave a Comment

YouTube AI auto-chapters, Salesforce Einstein 1, Google spam policies, CRM personalization, content governance, cycle time reduction, non-brand organic growth, video engagement, CTR, bounce rate

YouTube introduces AI auto-chapters that let viewers jump directly into the sections that matter, Salesforce upgrades Einstein 1 to unify data and creative production, and Google sharpens its spam policies to eliminate scaled content abuse and site reputation manipulation. Each launch happens in August, but the alignment is immediate: navigation, personalization, and policy now sit […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Business, Conferences & Education, Content Marketing, Data & CRM, Sales & eCommerce, Search Engines, SEO Search Engine Optimization, Social Brand Visibility, Social Media, Social Media Topics

AI Style Filters, Storytelling Tools, and Skill Insights Reshape Social Media #AIg

September 9, 2024 by Basil Puglisi Leave a Comment

AI Social Media

What Happened Instagram is rolling out AI-powered style filters that instantly apply cohesive visual aesthetics across images and videos, giving creators and brands a new shortcut to consistent branding. TikTok is debuting AI storytelling tools that help map out scripts, scene sequences, and recommended effects, making narrative-driven content easier to produce. LinkedIn’s latest AI skill […]

Filed Under: AIgenerated, Social Brand Visibility, Social Media, Social Media Topics

Pinterest AI Backgrounds, Meta AI Reels Effects, and Google Core Update: A Marketing Alignment

August 26, 2024 by Basil Puglisi Leave a Comment

Pinterest AI background generator, Meta AI Reels effects, Google core update, AI product imagery, Advantage+ ads, AI video editing, SEO optimization, engagement KPIs, CTR, bounce rate

Pinterest releases an AI background generator for product imagery, Meta layers new AI tools into Instagram Reels effects, and Google’s core update shifts visibility across search. Each development lands in July, but the alignment is clear. AI now shapes the backdrop of product presentation, the dynamics of creative storytelling, and the structure of discoverability. When […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Content Marketing, Search Engines, SEO Search Engine Optimization, Social Brand Visibility, Social Media, Social Media Topics

Threads AI Trends, YouTube AI Video Dubbing, and Pinterest’s Personalized AI Boards #AIg

August 12, 2024 by Basil Puglisi Leave a Comment

Social Media AI

What Happened Meta is enhancing Threads with AI-driven topic clustering, now in testing, to make it easier to follow emerging conversations and discover related discussions. Instagram introduces AI image editing tools that enable quick background changes, object enhancements, and cleanups directly in-app, giving creators more flexibility without third-party software. YouTube expands its “Aloud” AI-powered dubbing […]

Filed Under: AIgenerated, Social Brand Visibility, Social Media, Social Media Topics

Instagram Notes Music, Descript Scene Builder, and SMX Advanced: A Marketing Alignment

July 29, 2024 by Basil Puglisi Leave a Comment

Instagram Notes music, Descript Scene Builder, SMX Advanced, AI SEO strategies, structured data, scene-based editing, cycle time reduction, organic reach, CTR, bounce rate

Instagram introduces music into Notes, Descript launches Scene Builder as a new way to assemble video, and SMX Advanced clarifies how AI is reshaping the foundations of SEO. These updates unfold across June, and while they may seem like separate product announcements, their value compounds when used together. A short music-driven Note can spark participation, […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Branding & Marketing, Content Marketing, Search Engines, SEO Search Engine Optimization, Social Media

AI and Social Media Monetization: TikTok’s Creative AI Hub, Instagram’s AI Stickers, and Snapchat’s Lens Studio AI Upgrades #AIg

July 8, 2024 by Basil Puglisi Leave a Comment

Social Media AI

What Happened In June 2023, multiple social platforms rolled out AI-driven creative and monetization tools designed to increase user engagement and advertiser value. TikTok introduced its Creative AI Hub, a centralized resource where creators can explore, test, and deploy AI-powered content tools, including auto-generated captions, music suggestions, and creative prompts tailored to trending formats. Instagram […]

Filed Under: AIgenerated, Social Brand Visibility, Social Media, Social Media Topics

LinkedIn Premium AI Coaching, Shopify AI Recommendations, and Google Spam Update: Building Smarter Paths to Growth

June 24, 2024 by Basil Puglisi Leave a Comment

LinkedIn AI coaching, Shopify AI recommendations, Google spam update, AI job tools, eCommerce personalization, SEO updates, engagement KPIs

AI continues to redraw the way people work, shop, and search — and May underscored how quickly these shifts are becoming practical. LinkedIn extended its Premium subscription with AI job coaching tools that help members fine-tune résumés, draft tailored outreach, and prepare for interviews as if a coach were guiding them directly. Shopify deepened its […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Sales & eCommerce, Search Engines, SEO Search Engine Optimization, Social Media

AI in Social Media: Twitter/X’s AI Summaries, TikTok’s Music AI Experiments, and Reddit’s Mod Tool Enhancements #AIg

June 10, 2024 by Basil Puglisi Leave a Comment

Social Media AI

What Happened In May 2023, three major social platforms leaned heavily into AI to improve engagement, creativity, and moderation. Twitter—now rebranded as X—began rolling out AI-generated “Highlights” for select trending topics, offering condensed summaries for users who want faster updates without scrolling through entire threads. The feature builds on the platform’s push for real-time relevance, […]

Filed Under: AIgenerated, Social Brand Visibility, Social Media, Social Media Topics

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