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@BasilPuglisi

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Social Media

Ethical Compliance & Quality Assurance in the AI Stack

March 24, 2025 by Basil Puglisi Leave a Comment

Basil Puglisi, Claude 3.5 Sonnet, DALL·E 3 Brand Shield, Sprinklr compliance, Lakera Guard, EU AI Act, E-E-A-T, AI marketing compliance, brand safety

Compliance is no longer a checkbox buried in policy decks. It shows up in the draft you are about to publish, the image that slips into a campaign, and the audit that decides if your team keeps trust intact. February made that clear. Claude 3.5 Sonnet added compliance features that turn E-E-A-T checks into a […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Branding & Marketing, Business, Content Marketing, PR & Writing, Search Engines, SEO Search Engine Optimization, Social Media, Social Media Topics, Workflow

YouTube Shorts, TikTok, Meta Reels, and X Accelerate Creation, Engagement, and Monetization #AIg

March 10, 2025 by Basil Puglisi Leave a Comment

Video Creation

Bottom Line: Short-form platforms evolve into AI-powered discovery engines. The defining KPIs are cycle time, engagement rate, and monetization ROI. YouTube accelerates production with Veo 2. Generative AI inside Shorts allows creators to produce more variations at speed (YouTube, 2025; TechCrunch, 2025). The increase in testing improves discovery odds by pushing multiple hooks into recommendation […]

Filed Under: AIgenerated, Social Brand Visibility, Social Media, Social Media Topics

The Smarter Way to Scale Cutting Content Costs Without Cutting Quality

February 24, 2025 by Basil Puglisi Leave a Comment

Basil Puglisi, GPT 4o, o3 mini, Grok 3, HeyGen, Synthesia, Jasper, Writesonic, ContentShake, AI content stack, content velocity, SEO, brand trust, multilingual video, social monitoring, AI disclosure

Content scales. But not by itself. Someone maps the workflow, someone else cleans the drafts, and everyone feels the squeeze when output jumps. January sharpened that reality. OpenAI, xAI, HeyGen, Synthesia, Jasper, Writesonic, and ContentShake all promise faster, cheaper, smarter. The decks look neat. Real campaigns are messier. Always a trade. Always a negotiation. Efficiency […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Branding & Marketing, Business, Content Marketing, PR & Writing, Search Engines, SEO Search Engine Optimization, Social Media, Social Media Topics

Social Media: AI Tools Mature, Testing Expands, and Engagement Rules #AIg

February 10, 2025 by Basil Puglisi Leave a Comment

AI Tools

Bottom Line: AI-driven production, testing tools, and engagement-first metrics define February’s social media landscape. TikTok’s What’s Next 2025 Trend Report names Symphony Assistant as a key creator tool (TikTok, 2025a). It supports editing and performance insights that keep content aligned with trending community formats. The report makes clear that AI is no longer optional. It […]

Filed Under: AIgenerated, Social Media, Social Media Topics

Foundational AI Infrastructure and Year End Content Alignment

January 27, 2025 by Basil Puglisi Leave a Comment

Basil Puglisi, Claude 3.5 Sonnet, Surfer SEO, MidJourney V6.1, HeyGen, Originality AI, EU AI Act, AI workflows, content velocity, brand trust

Every December feels like a reset point. Teams take stock of tools, budgets, and the results that got them here. This year the conversation is not about picking “one good AI tool” but about whether you can assemble a stack that keeps speed, trust, and compliance intact. Claude 3.5 Sonnet now anchors that conversation. It […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Branding & Marketing, Business, Content Marketing, PR & Writing, Search Engines, SEO Search Engine Optimization, Social Brand Visibility, Social Media

Social Media: Social Commerce Surges, Affiliate Models Scale, and Trust Questions Persist #AIg

January 13, 2025 by Basil Puglisi Leave a Comment

Social Media Commerce

Holiday shopping drives a structural change in social media. TikTok confirmed over $100 million in Black Friday sales, with 165% year-over-year growth in shoppers. Retail Dive validated the surge with 4 billion campaign video views and high-profile events, such as Nicki Minaj headlining a holiday livestream. The scale signals that in-app commerce is no longer […]

Filed Under: AIgenerated, Social Brand Visibility, Social Media, Social Media Topics

Holiday Discovery, AI Acceleration, and Search Precision

December 23, 2024 by Basil Puglisi Leave a Comment

TikTok Holiday Shopping Guide, Adobe Experience Platform AI Assistant, Google December Core Update, influencer discovery, AI personalization, content audit, campaign cycle time, engagement lift, click through rate

The holiday season acts as a stress test for digital platforms. TikTok positions itself as a retail discovery engine with its Holiday Shopping Guide. Adobe advances enterprise workflows through the new AI Assistant inside Adobe Experience Platform. Google keeps teams on their toes with continued emphasis on quality signals that shape visibility. Together, these shifts […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Branding & Marketing, Business, Content Marketing, Sales & eCommerce, Search Engines, SEO Search Engine Optimization, Social Brand Visibility, Social Media, Social Media Topics

AI Career Pathing, Fundraising Tools, and Short-Form Editing #AIg

December 16, 2024 by Basil Puglisi Leave a Comment

Social Media AI

What Happened LinkedIn is advancing its AI-driven career pathing features, helping users identify skill gaps, explore potential roles, and map out step-by-step development plans. Facebook is testing AI-powered fundraising tools that generate event pages, craft messaging, and target donors with precision. On November 6, Meta expanded its AI search across platforms, allowing fundraisers to be […]

Filed Under: AIgenerated, Social Brand Visibility, Social Media, Social Media Topics

LinkedIn Sponsored Articles, Adobe Premiere Pro AI Speech Enhancement, and the Google Core Update

November 25, 2024 by Basil Puglisi Leave a Comment

LinkedIn Sponsored Articles, Adobe Premiere Pro AI, Google Core Update, content authority, speech enhancement, B2B leads, search visibility, KPIs

LinkedIn continues to evolve as a content platform, Adobe brings AI precision into video editing workflows, and Google shakes up the search landscape with another core update. Together, these shifts redefine how content is created, distributed, and discovered in real time. For marketers and communicators, the alignment matters because it directly connects storytelling, technical delivery, […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Branding & Marketing, Business Networking, Content Marketing, Design, Digital & Internet Marketing, Social Media

AI Influencer Matchmaking, Visual Search, and Shopping Guides #AIg

November 11, 2024 by Basil Puglisi Leave a Comment

What Happened TikTok is enhancing its AI-powered influencer matchmaking tool, now incorporating voice cloning capabilities introduced on October 9. This enables brands to collaborate with creators while tailoring audio messaging for different markets without re-recording. Instagram is rolling out AI-driven visual search, allowing users to find products and inspiration by uploading or tapping on images […]

Filed Under: AIgenerated, Social Brand Visibility, Social Media, Social Media Topics Tagged With: AI

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