@BasilPuglisi

Content & Strategy, Powered by Factics & AI, Since 2009

Social Media

Social Engagement Statistics 2011 [Videos & Infographs]

by Leave a Comment

How has social engagement helped to create marketing opportunities for building brand awareness? One reason that seems likely is that when social networking first came into our digital lives, many had no idea how to take it, how to monitor it effectively, and how to aggregate its contents to be the most effective use for each account owner.

Tweetdeck, TheTweetedTimes, and Summify are great ways to keep in tune with trends and news on your social network sites and can supply you with a smaller method of mining your own social engagement statistics.

Think Social Media is a Fad?

[youtube=http://www.youtube.com/watch?v=rLXegacAnwE]

Think Again!

The internet has grown by 14% since 2009. There are 1.9 billion internet users worldwide. As of December 2010, there were 255 million websites. There are 152 million blogs around the net.

[youtube=http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=related]

Timing Matters

Facebook Statistics

  • Facebook has over 800 million active users
  • More than half of them log on daily
  • The average Facebook user is connected to at least 80 groups, pages, or events
  • Facebook users install apps over 20 million times each day
  • Over 350 million Facebook users access the site through a mobile device
  • Facebook beats Google Weekly news in traffic in the US
  • Facebook users post 60 million status updates daily

Studies by KissMetrics have shown that the best time to share content on Facebook is at noon and then again at just a bit after seven pm. The best day to share is on Saturday.

Some Facebook users increase their following by utilizing aggregators such as YouLikeHits,  Get FaceBook Friends, or sites like Get Fans Fast for Facebook Fan pages.

Twitter Statistics

  • Twitter is the most popular among working adults
  • There are one billion tweets per week
  • That is a 280% increase over tweets in 2010, so far…
  • There are currently over 460 thousand new accounts created every day
  • Mobile Twitter users have increased 182% since 2010
  • Twitter marketing jumped from 3% of businesses in 2008 to 49% in 2009

Statistics show that the best times to tweet are between 9 to 11 am ET and 1 to 3pm Eastern Standard Time. Even tools like Timely can help users to figure out the best times to post for their particular crowd and then schedule them for tweeting.

The optimal time of day to get retweeted is between 3 pm and 6 pm, while the best day for it is on Friday.

Twitter users often utilize sites like FollowMania, Twiends, and TwitterShuffle to gather more followers for expansive networking.

LinkedIn Statistics

  • LinkedIn has over 120 million users, in over 200 countries, and more than 2 new members signing up every second. This equals one million users every 12 days.
  • Almost 2 billion people searches were conducted on LinkedIn in 2010
  • More than 2 million companies have LinkedIn Company Pages

The best time to publish content on LinkedIn can always vary from network to network. Since many networks may be exclusive to their own locale or country, general optimal time to post during US times can be early morning, around 7 am Eastern Standard Time for those who are coming into work and checking status updates. Again in the early evening starting between 5 pm and 6 pm  catches many users at the end of their workday.

The best days to post on the business networking site are Tuesday, Wednesday, and Thursday. Do not post on Mondays when at all possible. Friday is considered an ineffective posting day as well. While some laud the benefits of weekend post, you can expect many users will only read or research so deep during their own personal downtime. Post light reads or quick updates on weekend days.

There are many groups on LinkedIn that offer increasing connections and open networking for businesses looking to expand their local networks into global entities.

[youtube=http://www.youtube.com/watch?v=u5e-6psDk8U]

YouTube Statistics

  • YouTube has more content uploaded in the average 60 days than three of the major television networks have created in 60 years
  • YouTube may have the broadest demographics of the big four social networks with users averaging between the ages of 18 and 54 years old
  • YouTube is the second largest search engine in the world
  • YouTube receives over 100 million views per day
  • 84% of internet users view videos online

Sites like TubeIncreaser and Gain YT Views that can help YouTube channels increase their viewers and subscribers. While sites like these have legitimate benefits utilizing them overly can have negative effects. The fact is, many YouTube viewers will not even expend the time to check out a video if it has little or no views, so increasing views on your videos can actually increase the views on your video. Make sense?

However, nothing goes further when creating videos for your business than to go by helpful guidelines during the creation process. Keeping top tips in mind is the best guarantee that your content is relevant, high-quality, and a source of leveraging brand awareness for your business.

Sources:

Klout has its users in a frenzy: Could Peer Index and Empire Ave gain ground? [OPINION]

by Leave a Comment

Klout @Users and @Brands, we screwed you all but we think we got it now!

Klout might have overestimated their own Klout just after a wonderful video was published less then 24hrs ago by the Wall Street Journal.

Today we’re releasing a new scoring model with insights to help you understand changes in your influence. This project represents the biggest step forward in accuracy, transparency and our technology in Klout’s history. Ash Rust

Klout which has been a leader in measurable social influence and impact had spent the better part of the last year promoting themselves and their scoring system as the leader in connecting brands with influencers. While Klout built its business partnering with some great companies and brands to reach influencers, it would seem that in one swoop they said you got screwed to both their clients and their users.

Klout’s position is that it has made changes to better reflect influence. In one comment, Klout  compares itself to Google and the need to update algos for the purpose of producing better Page Ranking results. In the mean time, Klout finds itself in a rough spot having to explain to its big brand clients that they in fact might not have reached the right people.

I imagine the conversation goes like this.  Sorry you paid for something and we were completely wrong, don’t count on us giving you your money back but we think we got it right this time…. @Klout

As you can imagine, Klout users have been upset by the change as well, both the comments section on the announcement page and over in #usguys (on twitter) users have been hammering at the disappointment in being lead down one road to only have their work and social influence styles tossed out because Klout mislead them on what they thought was important.

What’s worse it seems that Klout admits it is giving even weight to social networks meaning that those that have spread themselves out over many social sites may in fact be punished by using Klout and connecting it to more than just twitter.

Perhaps we have given Klout to much of a stake in how we as social users are evaluated, I suggest taking a look at other Sites like PeerIndex, EmpireAve and keeps your eyes peeled for SocialIQ by SooVox which all seem to provide a much more descriptive look at how and why you are measured in social influence instead of a number and a random chart or two.

One thing is for sure, Today Klout upset a lot of their top users and proponents while opening  the door for others to enter their market with a statistical example of why they can do it better than Klout.

If your looking for a more positive outlook and what this means for the future of how you use it, take a look at this post by BundlePost.

Previous Articles:

Sources:

How to Get More Comments on Your Blog

by Leave a Comment

Bloggers everywhere ponder the question. How can I get more comments on my blog? Assuming you already know the value of receiving comments at all, learning how to attract them can be half of the fight. It is important to remember that not all methods will work for every blogger, or that all suggestions will work for your type of content.

Encouraging Blog Comments

  • Ask for help. Blog readers are not always those seeking information, sometimes they are looking to impart their own knowledge. Asking for help on a topic is a great way to encourage blog comments.
  • Highlight someone. Blogs are not all about what you are, what you have, and what you know. Sometimes they are great forums for highlighting the skills and attributes of others. Take the time to highlight others and watch the comments pour in from that individual’s friends, family, and consorts.
  • Link up and put the other sites on notice. Linking other sites to your post can be an effective way to garner comments. However, not everyone is attuned to what it takes to monitor his or her sites for mentions around the net. Head to the site you linked and let them know that you have mentioned them in your article. Find their Twitter account and @mention them as well.
  • Mix up the media. If you commonly post text blogs, try to toss in a video blog, presentation, or slideshow post. If you do go the way of video blogging, do not begin with, “Today I want to talk to you about…” Just launch right in on your topic. Otherwise, your post may come off as patronizing or lofty.
  • Get Plugged in. By plugged in, I mean, get a plug-in. WordPress has a plug-in called Top Commentator Plugin. This plug-in will highlight your top posters and give them high-visibility backlinks. Once others spot it they may put more effort into commenting, even if only in the spirit of competition.
  • Host a comment contest. By offering a reward to the best comment post, not only will you gain more comments than usual, but you will also receive comments that posters have given their all. For you, this not only means more comments, but more high-quality comments.
  • Respond to comments. Make sure you reply with relevant responses to show that you have read the posters comment. Also, bring a lesson your parents taught you and make sure to say ‘Thank you’ to any blog commenters.
  • Filter spammy comments. Remove comments that are obviously there to create a backlink. When posters see many spam-like comments, they may feel your blog is too ‘unmanaged’ to deserve a comment that may go unnoticed.

There is no concrete method for garnering comments for your blog. It is more likely that a smooth combination of techniques will have far better results than using the same technique repeatedly.

Sources:

Summify Your Social Media Networks

by Leave a Comment

Keeping up with the most vital information in your industry was never made easier than with the inception of so many options in social networking. However, if you, like many others, find reading your Facebook and Twitter feeds to be increasingly more difficult as your network grows, it may be time to consider some of the options in news feed aggregation.

What is Summify?

[vimeo http://vimeo.com/15436623]

Integrated Ease

Instead of actually trying to keep up with lightspeed tweets and Facebook shares, the best thing you can do to save time, energy, and frankly frustration, is to head over to Summify and use their one-click integration options to log in via Twitter, Facebook, or Google.  You can choose to use only one network, or you can easily collaborate all three with a few more clicks.

From there you can configure how your summary is generated or you can sit back and wait for it to arrive in your inbox.

Inbox News Updates

Summify will determine by taking notice of your “Likes”, your trending topics, and the information in the industries you have the most influence, and make a daily progress report for you that is sent directly to your inbox. Users can choose to have this sent several times per day if desired.

Top tweets and the most often shared content will also be displayed along with those users names. See others in your fans or followers networks who have showed the same interest and utilize quick one-click buttons to add them to your network instantly.

View it as an email or as a webpage. Using the webpage option will give you far more interactive options.

Benefits of Summify

A very obvious benefit that makes Summify different is that this update will be sent to you per your desired frequency and will require no more effort on your part to configure than your original choices.  However, when you receive your emails you are given the chance to further refine your selections. Further benefits include:

  • Time Saving
  • Filtering Unneeded Info
  • Multi-Account Capability

When you receive emails from Summify you should open your articles from there. When you do, you are given the option to select a thumbs-up, or a thumbs-down option. Selecting the negative will prevent this type of content from being aggregated for you in the future.

Who Uses Summify?

Summify has seen a huge jump in user numbers in the last three months. Currently ranked at #5069 in the US, this aggregation option is beginning to be used widely on mobile devices due to its smooth compatibility with most options.

Sources: