Instagram has just released its new Stories feature globally—and the format is already shifting how brands and individuals show up on social media. Gone is the pressure of a perfect grid. In its place: real-time, disappearing content that invites authenticity over polish. With Instagram Stories, users can post images and short videos that vanish after […]
Social Media
Going Live Isn’t Optional Anymore: Facebook Pushes Video to the Front of the Feed
Live Video Moves from Feature to Strategy Facebook Live is no longer just for verified pages. As of early April, all users now have access to stream live video to their followers—and the platform is making it clear that video is now a priority. Live videos appear more prominently in the News Feed, and users […]
Target, Talk, and Tune In: How Social Video and Audience Tools Are Changing the Game
Instagram’s Longer Ads Redefine Short-Form Storytelling Instagram expands its video ad capabilities globally this month, enabling up to 60-second videos. For marketers, this opens the door to more detailed, emotionally-driven content—while still remaining native to the platform’s visual-first ecosystem. With more room to tell a story, brands can now build trust by sharing product journeys, […]
Making the Social Connection an Emotional Connection
Marketers know that the best way to reach their audience is to drive an emotional connection between the brand and the end user. With the advent of social media and mobile marketing, we have an exceptional advantage to driving that connection. Customers are no longer sharing their experiences of your brand between the hours of […]
Social Marketing With Photos
They say a picture is worth a thousand words—a concept advertisers and marketers have practiced for years. As marketers switched to social media, though, photos were temporarily sidelined in favor of short snippets of text. But the photo is coming back. Tweens and teens have flooded Instagram with photos of new outfits and artistic nail […]
A Look at Google+ [INTERNSHIP]
At first Google+ was launched as an individual only field test. Google soon after received an outstanding demand for new accounts and then opened it up to people over the age of eighteen. A few months later Google plus was opened for the younger age group. It’s obvious to see that Google plus received a […]
A Look at Pinterest [INTERNSHIP]
Pinterest calls themselves a “virtual pin board”. This website is known for connecting people from all over the world through common tastes and interests. There are many uses for Pinterest including finding new recipes and do it yourself projects. The content that you post is called “pins” and your pins get organized in boards. Pinterest […]
A Look at Reddit [INTERNSHIP]
Reddit.com is a different kind of social network. It is a social news website that allows their users to submit content in the form of either a link or text and share it with the Reddit community. The site has their own kind of search optimization that allows users to rise to the top of […]
A look at StumbleUpon [INTERNSHIP]
StumbleUpon is an interesting social media website that provides you with all different kinds of content. You can personalize your own Stumbleupon page to your own interests. This will give your own home page that is personalized to content and stories that you might be interested in. StumbleUpon recommends to you stories and content that […]
Twitter [INTERNSHIP]
It is clear to see how Twitter can be part of our daily lives. Some people feel the need to keep their followers updated on their lives, and some people use it to educate people. The good thing about twitter is that there is a personal use, and a business use. Twitter allows people to […]