@BasilPuglisi

Content & Strategy, Powered by Factics & AI, Since 2009

Social Brand Visibility

Did you try? A Look at the data from #SMWsmac [InfoGraphic]

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What can you do in 16 days? Try!

With just under a month before Social Media Week 2012, it came to our attention that NYC did not have a daylong event that was tailored to teach the small business owners and professionals how Social Media is and can be used. On Feb 1st, 2012 dbmei authors decided to launch Social Media Action Camp! The event which a few days later became an official part of Social Media Week was set for Feb 16th 2012 at the Roger Smith Hotel in NYC.

Data provided by Synthesio , and a few other sources .

The event tag #smwsmac generated over 1,000 tweets! Which represents about 5% of the social media activity in New York City. The Social Influencers reached over 116,000 followers and generated tweets in 15 countries globally!

In addition to the info from Synthesio, we also know that:

  • 102 people  attended throughout the day
  • 128 viewers at one time on LiveStream
  • 976 views on the Live Stream Channel
  • 1484 tweets to date #smwsmac
  • 71 check-ins on foursquare to the Roger Smith Hotel

The Official Social Media Week event page hosted on SocialMediaWeek.org generated 177 Facebook “Likes”, 250 “shares” on LinkedIn and 834 tweets that did not feature #smwsmac as a tag. Making the event the most socially shared event for ALL Social Media Week 2012 globally!

The Social@Olgivy Movers & Shakers platform supported by Kred featured organizer @BasilPuglisi as the top influencer for Feb 16th and both @BasilPuglisi and @dbmei as the top 5 influencers for the following day Feb 17th 2012.

The event was a mix of speakers featuring some of the digital names like Google, Klout, Synthesio, StumbleUpon, EmpireAvenue & Constant Contact. The event featured digital media professionals like David Meerman Scott, Amy Vernon, Mardy Sitzer, and Lujure’s Nathan Latka. Lisa A Burns, representing Corning Inc.,  spoke about the wonder of how a Fortune 500 Company used YouTube to capture more than 17 million views. Then the dbmei authors Bill Corbett Jr., Jeff Ogden, Craig Yaris and Basil C. Puglisi contributed their take on using social media to generate action!

The real success resulted from the response that the attendees reported.   The mix of content and style presented,  generated useful information in many areas with actionable advice and solutions.

“The diverse group of presenters offered extremely valuable best practices and actionable advice. It was also nice attending a social media event that didn’t cater to newbie’s or skeptics”  said David Gise

The event exemplified the point that “you don’t know till you try”, and while we have a long list of things we can do to make the next event even better, it’s an important point for dbmei as well as the individuals involved to say not only did we try, but we succeeded. If you take nothing else away from the article, we hope that when a opportunity presents itself, you be so bold as to try and make it happen.

 

How to Get the Most Out of Your Social Media Advertising

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The field of advertisement has changed immensely over the past decades. Online advertisements have replaced almost completely the printed newsletters, which used to be so effective. If, at first, the companies used to advertise online and build their own websites and buy virtual ads, today, social media is the new way of advertising.

Now, I am not saying that billboards, direct mails are not working at all, but the internet advertising takes it to a whole new level.With more than three billion users, more than half of them belonging to a social website or another, the internet is the perfect market to advertise. More than that, social network websites are being seen more as a successful strategy for advertising than a way to find “the perfect match”. The most important social sites are:
1. Facebook: over 800 million users
2. Qzone: 500 million users (China networking website)
3. Twitter: 200 million users
4. RenRen: 180 million users (China networking website)
5. Myspace: 150 million users
6. Badoo: 120 million users
7. Bebo: 115 million users
8. LinkedIn: 100 million users
Talking about social websites, the first things I should mention is, of course, Facebook. With almost 1 billion users, Facebook is the most popular social website. Companies are obviously taking advantage of that, and, as Lon Safko (social media expert and co-author of “The Social Media Bible: Tactics, Tools, and Strategies for Business Success”) said, they try to visualize Facebook as “a huge business watering hole”.
Next stop on the list is Twitter; companies create accounts, get interested people to follow them and advertise through the 140 characters tweets. The strategy is targeting by using hash tags and concentrated tweets.
LinkedIn has revolutionized the social media advertising campaigns. With millions of professionals seeking for jobs, experts, business opportunities, networking opportunities, LinkedIn is slowly, but surely, aiming for a higher spot on the list.
Companies are usually skeptic when taking on the social media advertising. It seems like no one can compete with Coca Cola, Starbucks or any of the well-known brands. But statistic show otherwise. The following list show the main changes companies have observed when getting into social media advertising:
  • 88% – generate exposure for the business
  • 72% – increased traffic / subscribers
  • 62% – improved search rankings
  • 56% – new business partnerships
  • 51% – generated qualified leads
  • 49% – reduced overall market expenses
  • 43% – improved sales
Now here is a fact that may seem odd: small and average sized businesses spend three more times on social media network websites and blogs than the larger ones.
Old-school ads used to redirect you to a new tab, the landing page of the particular website, when clicked. Now, business and brands, redirect their potential customers to their social media sites (Facebook, Twitter etc.) The new ads work like a mini website, giving you the opportunity to read real time Facebook posts and tweets without leaving the page you were browsing through.
The number of companies and business that agree with the fact that social media is one of the best way of advertising is sky rocketing. Whether they just started or are experienced here’s the percentage of them:
  • 30% of those who just started are really considering investing more in social media marketing
  • 45% of business with less than 12 months of experience are happy and eager to continue their social media advertising campaign
  • 68% of companies with 1 – 3 years of experience are extremely satisfied and continue advertising on social media networks
  • 87% of those with more than 3 years in the business have seen great results and are waiting for more
The number of new social media websites is increasing as their users, but there are some websites that every company relies on when it comes to advertising. Some of them are more preferred, some of them are less. Check them out:
1. Facebook: used by 92% of the companies.
2. Twitter: used by 84% of the companies
3. LinkedIn: used by 71% of the companies
4. YouTube: used by 56% of the companies
5. FourSquare: used by 17% of the companies
6. Groupon: used by 7% of the companies
7. Myspace: used by 5% of the companies
Video Marketing – 80% percent of companies see this as a new addition to the advertising strategy and plan to use it as often as possible in 2012. YouTube is the main website preferred with more than 70% of votes.
Outsourcing – More and more company owner are outsourcing their social media marketing. This is not still a trending strategy, but it is very effective and large brand are using it. The tasks that are most outsourced are:
1. Design & development: 17%
2. Content Creation: 10%
3. Analytics: 10%
4. Monitoring: 7%
5. Research: 6%
6. Strategy: 6%
7. Community management: 4%
8. Live tweeting of events: 3%
Be sure to take advantage of this new growing strategy and analyze how are you standing in all the areas from above and which can really use some improvement.
Last, but not least, social media is not used entirely exclusive. When combined with traditional marketing strategies its influence becomes even stronger. The greatest results succeeded when social media was combined with:
  • E-mail marketing – 64% of the users are extremely satisfied and continue using it.
  • Event marketing – 60% plan on increasing their use of event marketing, because of its success.
  • Press releases – 43% are really happy with this old-school strategy.
  • Webinars – Used mainly by small business (42%) this is a great way to “put yourself out there”.

They say 2012 it’s the year when all businesses will start using social media as a powerful marketing and advertising strategy. With more and more apps, video and photo sharing, live events coverage, you will have in your hands a lot of smart tools to choose from.

Author:

Katlyn M. is a freelance writer and car insurance comparison specialist, and personal trainer. In her spare time, Katlyn enjoys swimming, hiking, and helping her friends save money on car insurance.

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The Buzz about Pinterest

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Interest in Pinterest has been buzzing around on social networks for a while now. Pinterest now has buttons on many sharing sites that did not have them before last month.  So what exactly is Pinterest?

Pinterest is a tool for organizing and sharing images online. If you find something that inspires you or interest you, you can use your Pinterest account to create a visual bookmark to the link. These images are then known as Pins.  Users can place their Pins on their own boards that they can label with specific themes if desired.

Pinterest’s focus is to provide the means for a connection for everyone on earth through shared interest. Based out of Palo Alto, California, Pinterest is chock-full of notable investors and entrepreneurs.

  • Hank Vigil
  • Kevin Hartz
  • Fritz Lanman
  • Jack Abraham
  • Jeremy Stoppelman
  • Michael Birch
  • Ron Conway
  • Scott Belsky
  • Shana Fisher

Pinterest allows users to ‘repin’ the Pins of others. So what happens when you Pin an interest?

  • When you repin an interest you are allowed to categorize the image onto your own boards.
  • Liking someone’s Pin will add the image to your personal profile’s Like section. The image doesn’t get added to one of your boards.
  • Users can choose to integrate their Twitter and Facebook accounts with Pinterest.

Pinterest is another social networking opportunity for so many who enjoy this helpful new element of internet communication. Users can create their own gift wish list, or simply just share their personal preferences with the world.

Get Started on Pinterest

There are many ways to utilize and enjoy Pinterest.

  • Social Networking – Just like Facebook and Twitter, users can add each other through Pinterest’s system.
  • Profile creation – If you Google yourself, you will likely find the highest links are from your personal social network profiles. Pinterest gives you another chance to create one.
  • Create a wish list for your next birthday or anniversary. Share it with those you need to drop a hint to.
  • On that same note, your friends who are on Pinterest are already providing you with a potential gift wish list. No more sneaking around asking people close to them what they may enjoy as a gift.
  • Get inspired! Use Pinterest for inspiration for any number of things, including work!

Create your own vision boards on your favorite topics and trends with Pinterest.

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Time to Get on Google +: How to Set up Your Google + Brand Page

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I think for many of us, when Google + came along that it also came with a bit of that new social network feel and its accompanying apprehension. Most smart networkers at least made their way there to grab their own vanity URL’s and at least get the virtual networking ball rolling in the right direction. However, with Facebook, Twitter, and LinkedIn usage, many networkers have already found themselves pushed to the limit in either the time or resources it may take to keep all three fed and running properly.

To date, Google +’s numbers have posed absolutely no dangers to Facebooks user numbers, but it has recently passed through a 55% increase in users during its strongest month ever and is focused on reaching the 400 million user mark by the end of 2012. Considering that Facebook didn’t pass the 60 million member mark until almost four years after its creation, these are actually still quite impressive numbers. So if you haven’t taken the time to reserve and build your businesses Google + Brand page, now is definitely the time.

Building Your Google + Brand Page

There are already some incredible Google + Brand pages out there to take important lessons from.

After a few moments of looking over the above pages, you should have a relatively good idea of what your aesthetic and functional options may be. Sign into your Google account and then head to the Google + Business page to get started.

Create a Page

On the creation page you will need to simply select the category your business falls under. If none of the options seem an appropriate match, choose the other option at the bottom left.

Business Info

  1. Next you will add your businesses name and website URL.
  2. Next select the additional category that best suits your business. The sub categories are dependent on the main category chosen.
  3. Lastly, select who, by age group, is allowed to view your Google + Brand page.

Photo and Tagline

You only have ten words to create the perfect tagline for your business page. Put deep thought into this process taking into consideration the most vital keys for your SEO needs.

The Sharing Begins

On the next page you can begin to share your page with your personal Google + circle, or save that task for later.

The Social Media Drill

Google + Brand pages are not so different from Facebook fan pages when it comes to management. If you have even basic knowledge of how to manage your Facebook and Twitter accounts, you can pretty much rely on a try or two before you are just as familiar on Google. Don’t forget, Google + is currently experiencing novel rises in its user base, don’t miss the chance to increase your brand awareness via this format in 2012.

Similar Article:

Google+ Pages Open the Doors for Brands and Businesses

 

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Twitter Tools: twithawk, a lead generation tool

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Another arrow in the quiver of the savvy internet marketer is Twithawk, a lead generation tool.

Founded in 2009, Twitterhawk, as it was called back then, had to do a name change because Twitter felt it is too close to their name. It didn’t deter Chris Duell, the Australian founder and developer, to fine tune his product and make it available to the World Wide Web. He just changed it to Twithawk.

Twithawk is a real time marketing tool which enables a marketer to find new people to connect with and increase his base. At the same time he is advertising his product.

Based on keywords and location, Twithawk will pull all the Twitter conversations mentioning the key-words or the location, and deliver them in real time. It enables the marketer to answer those tweets and interject into the conversation. Or he can have an autoresponder answer those selected tweet immediately.

Here are some examples: A radio station wanted to increase its base. They set up Twithawk, and chose as keywords names of rock bands they were playing.

Every time a tweet talking about one of the bands went into the Ethernet, it was pulled by Twithawk and the autorepsonder sent a message: “If you like this kind of music, why not listen to radio xxxx? They play what you like”.

Or, when talking about location, a coffee shop owner in Springfield Illinois can set the keyword to “coffee” and the location to Springfield. When someone tweets about having coffee in this town, he can immediately send a reply saying “Why not give Buck’s coffee a try? We have special deals for tweeters…”

Twithawk is pro-active. Instead of placing an ad on a site and waiting for clicks, the marketer sends a reply to a person who is already talking about what the marketer has to offer. If you can start a relationship, says the going wisdom, you can turn this person into a customer.

To prevent this tool from becoming a spam machine, something that worried most experts, the program sends only one tweet per day to the same person, and the number of tweets is sold in packages of 1000. Twithawk charges $0.05 for each tweet sent, and the marketer can monitor the marketing true CPC with link tracking and integrate it with Google Analytics. The site’s average CPC is $0.02, which is much cheaper than any other marketing method.

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Ways to Build Up Your Email List Using Facebook

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Internet marketing is not what it used to be, experts like Guy Kawasaki say. If you were dealing with internet marketing before Facebook, you know it was all about emails. Obtaining prospects, finding the leads and hoping for conversions.

Email marketing, when done right, is personal and not stuffed with ads and commercial. It does help build followers and stay in touch with them. The White House, Barack Obama and Michele Obama, separately are using this method. It works not only in commerce.

But Internet Marketing is changing fast, as do our habits and ways we connect with friends, family and business associates. Today we are building groups – extended families, tribes if you will. And we are doing it on social media.

And it goes without saying that the most popular place to do so is Facebook. As of the end of 2011, Facebook has over 800 million active users with more than 50% of them logging on to Facebook every given day. The question is how to use this resource to build a great marketing campaign?

It can take a lot of time and money to build a big following (100,000+). It is not as easy as it sounds and even when you do manage to build a huge base, it will not necessarily increase your profits.

A savvy social media marketer knows how to transform his following into a very responsive email list.

Here are a few tricks of the trade:

Facebook Connect – Using it on a Squeeze Page is worth a test against traditional Squeeze Page. It’ll show you if Facebook is a faster and cheaper way to build your community. Most of the traffic you’ll get will be from social media sources or paid ad on Facebook. It might be easier to get personal information through Facebook and have more people you can email and your articles, blog posts, podcasts, videos or webinars.

Like Button – Put a “Like” button on your Facebook ads, and the ‘call for action’ would be to press that button. This way, when they click on the picture in your new ad, you already have the Like.

One Time Offer – Drive people to your website page by posting a link to it instead of posting the video directly on Facebook. Give them a one-time offer that is really worth their while. Why? Because this way you have the “Like” and you have their name and email address. The deal you gave will pay for itself with the new customers you just got. Apply it to any special report or newsletter. After they opt in, explain they will be receiving an email very shortly and subsequent email with links to new videos or special reports.

Ads for followers – Making an ad to your Facebook ‘friends’ is very cheap. You should do it often. You’ll get more info very inexpensively compared with other systems.

The Blurred Method – Create something entertaining for your fans, a special – just for them for joining your Facebook page. Create a fan page for this purpose only. Blur out parts of the video, unless they input their information. Put a Like button with the content and a direct responder. When they press the Like button it will reveal a way to get access to the content, with an opt-in. That is how you get their contact info. After that, show them your content. Use Facebook to post information about what you have created. You can also create a Facebook ad for this purpose.

Autoresponder – You have to have a built-in auto responder for at least 30 days. Find out what you are most interested in; videos, blog posts, other Facebook groups or other created content. Be consistent. Write emails every day for 30 days and drop that into the autoresponder sequence. Add p.s. to your emails with your site’s address for services or products.

Direct Response Blog – Create a loop between social media, email, and Facebook. Your social activity will grow your email, the emails will drive revenue. But if you have a blog to tie it all in, you give them a whole new aspect of the business – it’s all about you. If you prove to be a source they like, a leader in your field, they will bring others into the group. More email addresses, more leads to turn into buyers.

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Radian6 – Cloud Based Command and Control of Social Media

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Radian6 provides marketing, communications and customer support professionals with a platform which enables them to see, in real time, what is said about them and their products in all aspects of social media; in tweets, Facebook, blogs, multimedia, forums, conversations and boards. By doing so, it gives the business the ability to manage, track, respond, report and analyze their reach and sentiments toward their products.

Marketing is no longer what it used to be, says Marc Benioff, Chairman and CEO of Salesforce.com.   In his keynote speech at the Cloudforce Winter 2011 conference, in New York, he showed how it has become, in big part, Social Marketing. The ability to listen to customers, to reach out to them at the moment they are ready to buy or make a change, is what differentiates great and not so good marketing.

Introducing the New Radian6.

It used to be data-based marketing, when you have the database on premises and you segment it and turn it into your e mail list. But in today’s segmentation, your database can be the entire internet.

There are thousands of conversations going on social media channels every hour of the day. How do we make sense of all those conversations on Twitter, Facebook and other social networks? How do we reach the people that are already taking about our product and use them to spread the word? How do we put out a flame before it becomes a fire-storm?

Here is what Radian6 has to offer: A complete social marketing app that is cloud based. A social hub that includes monitoring, insights and reaction. Command and control everything that you do in social marketing from one place. Based on some criteria keywords that you put into the system, Radian6 will pull out every conversation that is going on, which includes your keywords. This cloud application will do it in real time.

You’ll know what they are saying, where they are saying it, and what is the sentiment.  You can drill into the conversations as they are happening and take action. You can set up automated rules that define how you want to handle criteria and route it to the appropriate people in the organization for immediate action.

For marketing campaign managers it means no more 30 day old focus groups, where you are reacting to information that happened 30 days ago. And you don’t need hundreds of people to gather that information and analyzing it. All you need is technology that allows you to scale the social media walls.

With drilling even further, you can find out all the available information about that customer that is asking a question about a service you provide. Where is that person present on social media, where he is located geographically and previous contacts you had.

And you can grab that information, route it to the correct decider and communicate an offers right back to that person through social media channels. Offer that might answer a need the market has at the moment. You can do it across all the channels. Even though the customer used Twitter for example, you can answer in any other form and even present the offer on their mobile device. 

Radian6 was acquired by SaleForce in March 2011

[youtube=http://www.youtube.com/watch?v=1bMim-uGOWY]

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Professional Spotlight: Stephanie L. Schierholz (NASA)

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Stephanie Schierholz is the Social Media Manager for NASA, buts that’s not all. This talented professional like many others also participates as a active member of other organizations. At the time of this article she is president-elect for Women in Aerospace, an inaugural member of the British Council’s Transatlantic Network 2020, and a member of the Public Relations Society of America.

Stephanie earned her MBA at Georgetown University and also holds a bachelor’s degree in Business Administration and English.

Stephanie’s most recent work is in a new frontier at the Space Agency, as the Social Media Manager. It was during the Social Media World Forum in New York City that dbmei staff learned how NASA had a thriving social media presence and how it had been built by the brave souls who volunteered their time to generate a new communication tool for NASA. Unlike many other agencies and organizations NASA cannot advertise, which until recently left the agency at the hands of reporters. Now social media provides NASA with the opportunity to communicate and reach out to millions of followers. In addition to the recent TweetUps, they had the opportunity to do some location based services checking in on Foursquare, from SPACE?

Stephanie is passionate about change and everything space, but what you might miss is the underlying message about how she does that, it’s through communication.

While most can get lost in causes and ideas, Stephanie has stayed true to the core value that it’s all about communication. Stephanie sees social media as a “tool” that has done wonderful things allowing people and organizations to communicate. This was relayed intensely when she talked about both her experiences at NASA and with the British Council’s Transatlantic Network 2020. Stephanie shows great interest in communications being the tool to understand one another, in fact when faced with the question “What advice would you have for young people who face struggles and failure?” Stephanie immediately went back to her core explaining that critical evaluation has to be done to understand the “why” and ask questions to both yourself and the people around you.

Stephanie’s advice seems to consistently be about communication and exploration, she urges young professionals to reach out to experts but not be afraid to try something new, and again understand the “why” if someone is critical or when you face failure. Stephanie also warns to be careful, if you do something make sure you enjoy doing it because once you become the expert, it’s only natural that you’ll be expected to do that from now on.

As the President Elect for Women in Aerospace, Stephanie is passionate about opening the doors and setting up support systems by both men and women to help generate more resources for women to seek out careers in “everything from aviation to space and all that in-between”.

Stephanie was raised in Colorado, and has done quite a bit of moving around, but says she is enjoying the east coast for now, and in talking to her you can’t help but wonder if this star eyed professional has something more grander in mind for her future.

Stephanie Schierholz seems to be paving her way to something great, based on the roles she is in now and her passion for exploring new ones, you cann’t help but expect we will be hearing a lot more about her as time goes on.

As of today, Stephanie Schierholz is a passionate and professional contributor to society, social media and a role model for communicators everywhere.

Video: Interview done via Skype has been edited for sections to share on the post and via YouTube, the video is edited from the 45 minute original video to 15 minutes and includes sections thought important by the author.
[youtube=http://www.youtube.com/watch?v=pAQwpsXnBTU]

dbmei.com previous article on NASA from Stephanie L. Schierholz Presentation at Social Media World Forum North America:

#SMWF: NASA’s ‘Out-Of-This-World’ Social Media Engagement Success

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Facebook Marketing Solutions – Staying Ahead of the Social Media Game

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There are so many Facebook Fan pages dedicated to marketing and social media topics that it can seem nearly impossible to zero in on those that actually offer true education and not just covert advertisements of their own products. When searching for an educational Facebook Fan Page, you may have already found that having one source for everything you need is nearly impossible.

Facebook Marketing Solutions may have found the perfect combination in Facebook Fan Page Marketing Education. It supplies more than one needed element when planning a full-bodied marketing campaign. It is proving a useful tool for helping internet marketers reach their targeted consumers.

Run by employees of Facebook, you can find an abundant wealth of information here that can directly benefit your business.

APIs

Through efficiency and innovation, Facebook’s marketing APIs can help marketers achieve success. The companies listed on the Facebook Marketing Solutions page have developed proprietary tools with various functions for reporting, monitoring, campaign management, and ad creation.

They also provide a list of managed services. Managed services generally support both business models but may, in some instances, use different brand names.

Some of the available API tools include:

Tools

Some of the managed services listed include:

Managed Services

Success Stories

With a long list of small and large business success stories available on Facebook Marketing Solutions fan page, users in any industry should be able to find a story similar to their own goals for business growth.

Here are a few stories we previous covred on dbmei, Facebook Success Stories

Endless List of Resources

Facebook Marketing Solutions fan page seems to have an endless list of resources.

  • Facebook Marketing Bootcamp U.S.
  • Facebook Marketing Bootcamp U.K.
  • Videos from Business Leaders like CEO, Chris McCann at 1-800-Flowers.com & Sheryl Sandberg, COO of Facebook.
  • Past and Future Events Listings
  • Business Boost for Beginner Small Business Owners

You can find resources and case studies available on their wall at any given time on such things as scaling, product development, and even a good buy or two along the way.

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Professional Spotlight: Jeff Pulver

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The Social Media Valley, or Long Island can certainly claim some bragging rights with this professional. Jeff Pulver has not only been a contributor to the Digital Age, but a visionary leader in communications (or also the communication tools of Social Media) and specifically the power it has given to people. Jeff’s professional contributions would make him seem like a unreachable giant, but I can tell you first hand that he is all about people. Rarely do you find someone so profound that is down to earth, let alone so approachable that he will greats you in casual clothes with a warm smile and a hand out.

Jeff’s History

Growing up in Kings Point, New York, Jeff Pulver got involved with computers when he was 17.  Later, while working at his first job, an accounting firm, he developed and founded Spreadsheet Solutions Corp. an add-on to Microsoft Excel and Lotus 1-2-3, which he wrote. He also invented the CellSocket – a device which allows receiving and making cell phone calls through land lines.

Becoming interested in the possibilities of Internet Phone, a field that was unregulated at the time, Jeff Pulver put his money where his mouth is and in 1995 started a company that will go on to become Vonage, the biggest VoIP provider. He stayed as minority shareholder and member of the board until 2002. 

Jeff was the head writer of what is called “Pulver Order” about internet communication, which had become the basis for the 2004 FCC ruling regarding Internet Protocol (IP) communications.  Helping shape the VoIP landscape, Jeff set his sights on other implementations of internet communication.

In a 2006 Wall Street Journal profile he talked about Internet Video. “The same DNA that disrupted the telecom industry is well on its way to totally revolutionizing the way the TV, film, and broadcast industry is going to be.” He says in the article.

Seeing himself as an agent of change, he continued in The Wall Street Journal article, his mission is to identify the next big thing in technology.

Jeff Pulver & Basil Puglisi

Jeff Pulver proved himself right when a few years later the “Arab Spring” came to life, facilitated by social media.

For years now, Jeff Pulver organizes and hosts the #140Conf in different cities around the world. In those conferences he supplies the platform and invites speakers for short presentations and discussions about the impact of the internet on different aspects of our lives; on education, media, news, and business.  He calls those conferences “The State of NOW”.

“We are living through what is a truly social revolution.” He says in an interview from a conference in Tel Aviv, Israel on November 7, 2011. “What happens when you are living in a world where hundreds of millions of people can discover each other and communicate directly? What do people feel when they connect, engage and every voice matters? People discover that they can stand up and affect a change without really knowing that they are doing it.”

[youtube=http://www.youtube.com/watch?v=ubcA-WvCDqQ]

Beside the conferences, Jeff Pulver invests in start-ups: Bloom Studio, BloggersBase, SemantiNet and Seesmic among others. He lives in New York with his wife and twin boys.

Here is another Great VIdeo recordning from UStream – 140Conf NYC

The Next 140Conf in NYC is June 19 – 20

 

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