SEO Search Engine Optimization

Why do customers turn away from your website?

September 17, 2010 by Basil Puglisi Leave a Comment

Everybody is talking about internet presence and internet visibility and thinking of inventive ways to increase it. But let’s face it – the purpose of your website is not only to get visitors to your site. The purpose of your website is to turn visits into clicks. You not only want to be visible, you want to make commerce.

There are many reasons why customers that get to your site turn away from it, after one page. To understand what is wrong and change it, takes expertise. But it is a change worth making.

Here are some of the reasons why it might happen to your site:

It’s Booooring – like reading a very long advertisement or brochure. Too much technical information, too much information in general turns people away. The customer knows it will be tooting the horn of the business but he can’t find the important information that is relevant to him.

It has Typos – You want to be trusted, don’t you? Having your landing page written by someone who doesn’t speak the language well, is a turn off. Make sure it makes sense and look at it more than once. If you have many pages it might be hard to weed out all of the typos, but you must try.

It is not enticing and not specific enough – It doesn’t say why you are better than your competition.

It has not been updated – The web technology moves very fast and you have to keep up with the innovations. A site that has been up for 5 years needs a facelift. In web-talk it’s your grandfather’s generation.

It’s confusing – and difficult to navigate.

Not enough information – People want to know who you are. “About” page is important as is providing a real address.

There are no pictures and no endorsements – What people say about you is very important to add credibility to your site.

The best course of action for the business person who wants to make sure all the advantages of the internet have been taken, is to contact a company that deals with those solutions, like the Puglisi Consulting Group and their Visibility Acceleration division to get advice and design a campaign that will turn your visitors into clicks and registrations.

Is Your Online Marketing Hurting your Business?

August 21, 2010 by Basil Puglisi Leave a Comment

It seems so simple; you want to open a business, you look for a field where your business is needed, you design a web site by yourself through WordPress or other sources and, voila – you’re in business.

Not long after, your realize that your site is not bringing in much business. Where have you gone wrong? Why is your competitor making big bucks and you are making only peanuts?

Take a look at your site. Here are some common mistakes you should try to avoid:

– Are you really marketing to a niche? People tend to confuse niche with demographics. A niche is a group of people that have a common problem and are seeking solutions. Marketing to stay-at-home moms, senior citizens or baby boomers is marketing to a demographic. Potential customers are the ones who have a problem you can solve, like DIY Solar Panels, Baby Strollers or Green Plumbing. Those clients can come from all wakes of life and all ages.

– Your web site is not up to par. It looks cheap, it has spelling mistakes, you don’t update it for months and you haven’t added new products in the past year. With the saturation of the Internet, one of the requirements of a successful site is constant updates. You want to be seen, don’t you?

– Not having a system in place that analyzes your visitors and captures them. Some people visit a site, plan on visiting it again on a later date, but never do because they forgot, don’t have time now or they lost your address. Having a system of capturing their names and e mail addresses will enable you to contact them, send newsletters and show you are interested in them and in their business. Some of those who forgot about you will come back.

– Not making a long term plan and following the advice of every new guru in the field of Internet marketing. Think about what makes you different and what you can offer that others can’t. Your business plan doesn’t have to be 500 pages long. It is important, however, to make sure your goals are clear and you have a plan and a system to know when your plan is working and when it’s not.

Even if you’ve downloaded all the e books, web seminars and Internet courses about Internet marketing, have you been reading them all? Who’s got the time, you ask yourself. If I’ll be busy reading all those pages, who will run my business?

That is main reason why it is smart business to hire consultants who deal with those issues on a daily basis and make it their business to keep updated on all the new trends. Companies like Puglisi consulting Group (http://puglisiconsulting.com) which can help you avoid all the beginners’ mistakes. Through their company Visibility Acceleration (http://visibilityacceleration.com/#/seo-visibility/4541420003) they can touch and solve all the points mentioned here and make sure you have to ability to see and be seen.

Using the “No Follow” to generate visitors

July 5, 2010 by Basil Puglisi Leave a Comment

Using the “No Follow” to generate visitors

The biggest misconception in Search Engine Marketing is the SEO goof of “Do Follow” and “No Follow” and it’s not surprising. Like most people, SEO experts have gotten so narrow in their mathematical equation for site rank they have totally missed a valuable resource.

SEO is just one part of SEM (SEARCH ENGINE MARKETING) in that Search Engine Optimization is one tool to drive traffic to a website. In the business world it’s about traffic. No one cares how they find you as long as you get found. While SEO is a valuable tool, it has fallen short with the algorithmic decision to abandon “No Follow” links.

SEO Experts decided that because search engines like google have taken the value away from links that follow the “No Follow” the Search Engine Optimizers target only Blogs, Text Links and other sources that provide SEO credibility. Any website that has a “No Follow” has developed into a source of no value. This could not be further from the truth.

AOL, Wikipedia and others are better sources for traffic then any “Do Follow” Link in any blog. The SEO process for a website is valuable and worthwhile for anyone in business for the long run, “Do Follow” links support this process, however websites will rarely be able to compete with sources like AOL Small Business and Wikipedia. These sources have proven to be valuable locations to verify and learn, as such, reading AOL Small Business articles and responding to them with positive feedback or add on educational info captures more visitors and higher quality visitors who are more likely to convert to clients or customers. Wikipedia is a top source for information, while academia has tried to undervalue its credibility it has failed miserably. Wikipedia is the source of “two heads are better than one” and so on.

So when an SEO expert starts taking the time to develop a visibility campaign to create and increase traffic, take the time to remind them that you need as many good quality “No Follow” links as you do “Do Follow” links.

Visibility by the Puglisi Consulting Group

What is Visibility Acceleration?

July 4, 2010 by Basil Puglisi Leave a Comment

Visibility Acceleration is a campaign product line created by the Puglisi Consulting Group.
http://www.puglisiconsulting.com
Visibility Acceleration is defined as an increased exposure of a concept, brand, product or individual to the public.
http://www.visibilityacceleration.com
Visibility Acceleration includes both traditional and digital marketing concepts and procedures. The Puglisi Consulting Group utilizes a big picture management process to provide an all inclusive approach to advertising and marketing under one process. The benefit of using Visibility Acceleration is consistent Brand Visibility across all markets for all campaigns. The concept of one unit managing all aspects of a advertising and marketing campaign both reduces costs and increases the return on investment (ROI).
Visibility Acceleration includes services like:
Website Visibility: More than a web design company, Puglisi Consulting Group provides full service Internet consulting. No one takes a more analytical approach to helping ensure your online success than Puglisi Consulting. Upon request we do extensive, on-going research on your behalf as the basis to our recommendations. Clients who work with us enjoy a well thought out Internet strategy, not just a website.
Social Brand Visibility: is a stage in Social Brand Reputation Management, it is the execution of distribution and viral activity of you brand among the many types of social media.
Mobile Marketing Visibility: It’s an Opt-In, Interactive Marketing and Brand Experience, it does not just advertise it entertains.
SEO Visibility (Search Engine Optimization): Organic Search Engine Optimization (SEO), also called “natural” SEO, focuses on achieving a top position on the Search Engine Results Page (SERP). This is the unpaid search results, achieved by optimizing your websites content, layout and link building.
SBRM Visibility (Social Brand Reputation Management: With Visibility Acceleration we don’t just manage your site. We manage how it interacts with your visitors, clients, customers, friends and family. Using social media sites like Facebook, Twitter, DiggIt, Stumbleupon, Foursquare and more, we will keep your site on the top of the visitor’s list to find out what’s happening next!
Pay Per Click Visibility: Cost-Per-Click was developed to be based on visitors coming to your website. You can achieve Your 1st page visibility on the “sponsored link” sections on Google, Yahoo, and MSN. We also target facebook with PPC advertising.
Print Market Visibility: There is no one way to increase market visibility. Methods that are proven do not lose their value overnight, and it’s hard to argue that anything is more powerful then old fashion “word of mouth”. In addition to the digital solutions that are offered we get into some of the traditional and nontraditional methods that are not digital.
EMail Visibility: Email is an effective way of driving people to your Web site. Links may be embedded within messages, quickly directing customers to your site. With any luck, this increased Web site traffic will then lead to increased Web site registration. You may then follow up by providing your customers with personalized and targeted content. Email Strengthens Brand Awareness and Builds Customer Relationships Regularly delievered email messages that contain properly titled subject lines and logos reinforce company and product awareness. Email creates an interactive connection with customers and nurtures long-lasting, quality relationships.
Radio Visibility: Advertising spots with radio stations, traditional Radio Advertising utilized a specific radio station for a campaign in formats including over 20 ad clips played over a week in one location or through one medium. Radio Visibility has the advantage of leveraging several sources to target large audiences in a more efficient manner over the course of a campaign that interacts with several stations in a geographic area both traditional broadcasting and digital exposure.
TV/Cable Visibility: Advertising spots with TV/Cable companies, traditional TV/Cable Advertising utilized a specific channel or cable provider for a campaign in formats including commercials played over a week in one location or through one medium. TV/Cable Visibility has the advantage of leveraging several sources to target large audiences in a more efficient manner over the course of a campaign that interacts with several stations in a geographic area both traditional broadcasting and digital exposure.