Google’s October Spam Update targeted low-quality, thin, and purely automated content flooding search results. AI-generated articles without editing, originality, or user value were among the most affected. SEO professionals are taking this as a sign that AI tools must be paired with human oversight. High-ranking pages are combining AI-assisted drafting with human fact-checking, editing, and […]
Search Engines
Bing Visual Search Upgrade: Image-Based Queries Get Smarter
Bing has rolled out major improvements to its visual search capabilities. Users can now search using images with better accuracy, more detailed results, and improved shopping integration. For SEO, this creates opportunities for image optimization beyond Google Images. Brands with strong product photography, infographics, or visual guides can gain visibility through Bing’s enhanced image search. […]
Google’s August Core Update: Winners, Losers, and Key Lessons #AIgenerated
Google’s August Core Update has caused notable shifts across industries. Some news sites and niche blogs have seen gains, while thin affiliate content and low-authority sites have dropped. As with most core updates, Google has not provided specific details, but patterns suggest continued prioritization of high-quality, authoritative content. Sites with strong E-E-A-T signals (Experience, Expertise, […]
Generative AI Brings Search, Video, and Social Into a Shared Creative Rhythm
The marketing stack is shifting again—but this time, the changes feel connected. Search is starting to answer more like a colleague than a catalog. Video production moves from storyboard to publish in the space of a single creative sprint. Social experiments hint at new ways to blend conversation with conversion. Together, Google’s Search Generative Experience […]
Bing + ChatGPT Integration Launches to Public Preview #AIgenerated
Bing has officially launched its ChatGPT-powered search experience in public preview. Users can now ask questions in natural language and receive AI-generated answers alongside traditional search results. For SEO professionals, this is a major shift. While traditional rankings still matter, AI summaries and conversational results can capture user attention before they click any links. This […]
DuckDuckGo Crosses 100 Billion Searches and Pushes Privacy in Search Marketing #AIgenerated
DuckDuckGo has reached a major milestone: over 100 billion lifetime searches. In March, the privacy-focused search engine also introduced new privacy features for its browser and mobile app, reinforcing its position as an alternative to data-heavy platforms like Google and Bing. For marketers, DuckDuckGo presents a challenge and an opportunity. While its audience is smaller, […]
AI Acceleration in Search, Creative, and Commerce
AI’s momentum is not easing—it’s accelerating. Major players in search, ecommerce, and creative production are pushing forward faster than ever, with each innovation creating ripples across marketing strategies. Microsoft’s AI-powered Bing enters the market with a conversational search interface that reframes how people think about queries. No longer confined to typed keywords, users are treating […]
AI, Me, and the Road Ahead: How I Use Artificial Intelligence to Create Content That Works
If you’ve read my work before, you know I believe technology should serve creativity, not replace it. That’s why in 2023, you’ll see two distinct kinds of content from me—each powered by AI in different ways, but with very different results. Defining the Two Paths Artificial intelligence can be an accelerator or an autopilot. When […]
Sales-Driven Content SEO: Turning Clicks into Conversions
When a visitor arrives on your site from organic search, that moment is more than just a spike in analytics—it’s an opportunity to drive measurable revenue. Sales-driven content SEO is the practice of aligning search optimization directly with conversion goals, ensuring that the keywords you target, the copy you craft, and the calls to action […]
Adaptive SEO: Creating Content for Multiple Formats
Maximizing visibility and engagement in an era where search is more than text Search has evolved beyond a list of blue links. In 2022, the most effective brands meet audiences wherever they are — on YouTube, in podcasts, scrolling Instagram, or browsing image carousels — with consistent, valuable content. Adaptive SEO is the discipline of […]