While Facebook, YouTube, and Instagram continue to dominate headlines, it’s the private messaging platforms that are quietly reshaping user behavior. In January 2017, apps like WeChat, WhatsApp, Snapchat, and Telegram aren’t just personal communication tools—they’re full-scale ecosystems for brand interaction, customer service, and community building. Smart marketers are recognizing that the future of connection is […]
Content Marketing
Influencer Impact: Why Trust Is Now the Currency of Digital Marketing
As digital ads become easier to ignore and banner blindness spreads, trust becomes the real currency of attention. Influencer marketing isn’t just experimental—it’s strategic. Brands now align with influencers not for exposure alone, but because creators carry the credibility that drives action. Authenticity is winning over algorithms. Trust Over Reach Whether it’s a lifestyle blogger […]
Stories Begin: How Ephemeral Content Is Redefining Brand Engagement on Instagram
Instagram has just released its new Stories feature globally—and the format is already shifting how brands and individuals show up on social media. Gone is the pressure of a perfect grid. In its place: real-time, disappearing content that invites authenticity over polish. With Instagram Stories, users can post images and short videos that vanish after […]
The Rise of Intelligence: How AI Is Quietly Rewriting the Marketing Playbook
Artificial Intelligence is no longer theoretical. As of July 2016, the shift from academic novelty to real-world application is accelerating. What was once the realm of labs and research papers is now fueling how platforms like Facebook, Google, and Amazon personalize content, interpret language, and serve smarter recommendations. DeepMind Grows Up After its headline victory […]
Making the Social Connection an Emotional Connection
Marketers know that the best way to reach their audience is to drive an emotional connection between the brand and the end user. With the advent of social media and mobile marketing, we have an exceptional advantage to driving that connection. Customers are no longer sharing their experiences of your brand between the hours of […]
Productivity Killers of a Writer
We writers are a blessed breed as not many other people get to sit around doing nothing all day long. We get to go to the beach whenever we feel like it, go to the pub for lunch and choose to stay there for the rest of the day, or just watch mindless rubbish on […]
3 Things You Can Do To Avoid Having Your Online Marketing Emails Marked As Spam
When you decide to go into online marketing, you will find that there are many ways of going about it. One of the most effective of these is through the use of email marketing. This is a form of marketing that has been around for quite some time, so most people do not think of […]
An Introduction To Content Marketing
How does content marketing work anyway? If you have been asking yourself this question, then you have come to the right place. Content marketing is done by creating and sharing quality information for free. The content can be in form of articles, videos, newsletters or eBooks. The content that you create should be related to […]
Constant Contact: eMail Marketing [INTERNSHIP]
Constant contact is an online marketing company that allows you to stay connected with your customers all around the world. With the world rapidly moving their marketing towards the web, constant contact is a great way to anticipate new customers. They offer their services primarily to small businesses, membership associations, and nonprofit organizations. Constant contact […]
Benefits of Adding a Subscription Component to Your Website
Advantages for Vendors Building a subscription website or adding a subscription component to an existing website is a rapidly growing trend, offering vendors a host of benefits, including the opportunity to increase revenues exponentially. Subscription models allow you to establish long-term relationships with customers as opposed to settling for a one-time purchase. They offer predictable […]