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Find A Lifetime of Success in 2012 by understanding “Time” & “Why?”

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Ready to understand why some people are far more successful than others?

Brace yourself! I am going to share my perspective on why 2011 was such a success for me and give you something to think about in 2012. Here’s the funny part, I made more money in 2011 than I have ever and that little fact actually has little to do with why I was so successful in 2011.

I have had some great mentors and it’s all due to listening! You see those that know me might think that I am more of a talker, but I do a lot of listening. The fact that I actually hear what I am listening too makes it all the more effective. A lesson that’s valuable for life and Social Media.

TIME

In the movie “Wall Street: Money Never Sleeps” the Character Gordon Geckko turns to a young man and tells him that “time is the most precious commodity that I know of” a statement of absolute truth! While Einstein argued that time could be something of perception, in the case of the “theory of relativity” scientists make assumptions and simulations that space-time and other aspects of physics and astronomy  do not change the current state of time, in relation to the phenomenon of life.

During my masters program, we studied a concept that fascinated me on its own, supply and demand. The wildcard here was that demand was driven by perception. The concept became even more exciting when later we talked about the monetary value of leisure! The economic evaluation for leisure comes when there is not enough value to make the individual work more, or in the tipping point where the individual is willing to work during a time period traditionally reserved for leisure.

Time is clearly something that holds financial value, and in the case of supply and demand, we have a market where supply is consistent. There is only so many hours in a day, so many days in a week, so many weeks in a month and so many months in a year and so many years that we live. However, what if life is not as long as we believe it to be? The supply may be shorter or  longer then perceived. Demand seems to be the one thing in America that we do not have in this equation.

Whatever you choose for your profession, do not let it dictate your life. Travel, Family, Exploration and the Art of Doing Nothing are just as important and I believe a healthy part of a successful life.

WHY?

I will tell you right now, if you work for or with someone who answers “Why?” with “because I said so” or “that’s how we do it” RUN!

That person is likely, lazy, selfish and/or just plain ignorant! Yes, ignorant! I have had these people just like everyone else and it made for a negative professional career experience in the fields of education, banking and sales. There is probably nothing more dangerous to the health of an organization, its culture, and our economy then these people. “Why?” is crucial to success!

Why is how we learn, grow and develop. It is crucial to success both for individuals and organizations. A supervisor, manager or superior has an fiduciary responsibility to both the organization and the client to teach their subordinate everything they know. I pride my work in student affairs with the notion that I had started teaching my staff from day one what I do and why so. In my absence, everything, for at least a while could run as consistently as if I was still there. If you don’t believe that you should prepare for your absence, then what will you do if you should be promoted? Do you not believe that your people are  more effective contributors to a culture where you have empowered them?

A small business owner should have the same relationship with their consultant and media professionals, if you do not invest the time to teach them about your business how will they be able to understand its culture? If you do not understand “Why?” the consultant or media professional is doing something then how will you know what to do in their absence or to communicate the evolution of the business. You may not be able to do what others due, either because of talent, skills or time, but you still better understand why they are doing it.  

Both “Time” and “Why?” are a crucial part of life, not just business or professional development. Adapt a plan that encompasses learning and educating the “Why?” to those around you, and you will find “Time” which will bring you prosperity in 2012.

It was a great 2011, I am looking forward to an even better 2012! Hope you’ll Join me!

[youtube=http://www.youtube.com/watch?v=WahafF8Y_E0]

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Mobile Growth in Retail: Cyber Shopping 2011

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What is known as Black Friday and Cyber Monday was extended this year to 10 days, with online retailers continuing their discounts throughout the week. What do the online shopping numbers for post-Thanksgiving sales tell us about the state of online shopping?

It’s important to remember that the data is recent and fresh, many analyzers point out. The real numbers will not be available until all the stores report their sales numbers.

Black Friday

  • 226 million shoppers visited stores and shopped online in the 4 days of the Thanksgiving weekend, compared with 212 million a year ago.
  • The average spending rose as well, to $398.62 per shopper, up from 365.34 last year.
  • Overall sales climbed 6.6% this year and stood at $11.4 billion. Up nearly $1 billion from last year. It was the largest amount spent in one day since 2007.

“Black Friday has evolved from an early morning shopping activity to a late night entertainment,” says Ellen Davis, spokeswoman at The National Retail Federation. “A lot of people stayed up until 1 a.m. or 2 a.m. to go shopping, and then went to bed.”

Not everyone.

  • Online shopping on Black Friday jumped 26% to $816 million. Compared with $648 million this past year, such a big jump is unprecedented. The year to year growth in 2010 was only 9%.
  •  50 million Americans visited online stores. The most visited were Amazon.com, Wall-Mart, Best Buy, Target and Apple.

Online sales increased much more than the store sales, with stores open at 10PM Thanksgiving day, pepper spraying and bone crushing included.

Cyber Monday:

The strong sales continued into Cyber Monday.  This past Monday was crowned ‘the biggest online shopping day ever.’

IBM’s Benchmark research firm published these numbers:

  • Spending online was up by 33% from last year.
  • The average spending per customer was $198 per order, up $5 from last year.
  • People are using tablets and smartphones to shop as well. Traffic from mobile devices was 10.8% of online commerce.
  • What is even more impressive is the sales using mobile devices were up to 6.6% from all online sales, an increase from 2.3% in 2010.

Experts say the numbers point to the fact that Americans are growing more and more comfortable with online shopping. The mobile shopping increased thanks to companies embracing the tablet, with 5.2% of tablet shoppers making a purchase.

Considering the top 50 online retailers, J.C. Penny, Apple and Symantec performed the best as for availability and response time.

 

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Ways to Build Up Your Email List Using Facebook

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Internet marketing is not what it used to be, experts like Guy Kawasaki say. If you were dealing with internet marketing before Facebook, you know it was all about emails. Obtaining prospects, finding the leads and hoping for conversions.

Email marketing, when done right, is personal and not stuffed with ads and commercial. It does help build followers and stay in touch with them. The White House, Barack Obama and Michele Obama, separately are using this method. It works not only in commerce.

But Internet Marketing is changing fast, as do our habits and ways we connect with friends, family and business associates. Today we are building groups – extended families, tribes if you will. And we are doing it on social media.

And it goes without saying that the most popular place to do so is Facebook. As of the end of 2011, Facebook has over 800 million active users with more than 50% of them logging on to Facebook every given day. The question is how to use this resource to build a great marketing campaign?

It can take a lot of time and money to build a big following (100,000+). It is not as easy as it sounds and even when you do manage to build a huge base, it will not necessarily increase your profits.

A savvy social media marketer knows how to transform his following into a very responsive email list.

Here are a few tricks of the trade:

Facebook Connect – Using it on a Squeeze Page is worth a test against traditional Squeeze Page. It’ll show you if Facebook is a faster and cheaper way to build your community. Most of the traffic you’ll get will be from social media sources or paid ad on Facebook. It might be easier to get personal information through Facebook and have more people you can email and your articles, blog posts, podcasts, videos or webinars.

Like Button – Put a “Like” button on your Facebook ads, and the ‘call for action’ would be to press that button. This way, when they click on the picture in your new ad, you already have the Like.

One Time Offer – Drive people to your website page by posting a link to it instead of posting the video directly on Facebook. Give them a one-time offer that is really worth their while. Why? Because this way you have the “Like” and you have their name and email address. The deal you gave will pay for itself with the new customers you just got. Apply it to any special report or newsletter. After they opt in, explain they will be receiving an email very shortly and subsequent email with links to new videos or special reports.

Ads for followers – Making an ad to your Facebook ‘friends’ is very cheap. You should do it often. You’ll get more info very inexpensively compared with other systems.

The Blurred Method – Create something entertaining for your fans, a special – just for them for joining your Facebook page. Create a fan page for this purpose only. Blur out parts of the video, unless they input their information. Put a Like button with the content and a direct responder. When they press the Like button it will reveal a way to get access to the content, with an opt-in. That is how you get their contact info. After that, show them your content. Use Facebook to post information about what you have created. You can also create a Facebook ad for this purpose.

Autoresponder – You have to have a built-in auto responder for at least 30 days. Find out what you are most interested in; videos, blog posts, other Facebook groups or other created content. Be consistent. Write emails every day for 30 days and drop that into the autoresponder sequence. Add p.s. to your emails with your site’s address for services or products.

Direct Response Blog – Create a loop between social media, email, and Facebook. Your social activity will grow your email, the emails will drive revenue. But if you have a blog to tie it all in, you give them a whole new aspect of the business – it’s all about you. If you prove to be a source they like, a leader in your field, they will bring others into the group. More email addresses, more leads to turn into buyers.

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Radian6 – Cloud Based Command and Control of Social Media

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Radian6 provides marketing, communications and customer support professionals with a platform which enables them to see, in real time, what is said about them and their products in all aspects of social media; in tweets, Facebook, blogs, multimedia, forums, conversations and boards. By doing so, it gives the business the ability to manage, track, respond, report and analyze their reach and sentiments toward their products.

Marketing is no longer what it used to be, says Marc Benioff, Chairman and CEO of Salesforce.com.   In his keynote speech at the Cloudforce Winter 2011 conference, in New York, he showed how it has become, in big part, Social Marketing. The ability to listen to customers, to reach out to them at the moment they are ready to buy or make a change, is what differentiates great and not so good marketing.

Introducing the New Radian6.

It used to be data-based marketing, when you have the database on premises and you segment it and turn it into your e mail list. But in today’s segmentation, your database can be the entire internet.

There are thousands of conversations going on social media channels every hour of the day. How do we make sense of all those conversations on Twitter, Facebook and other social networks? How do we reach the people that are already taking about our product and use them to spread the word? How do we put out a flame before it becomes a fire-storm?

Here is what Radian6 has to offer: A complete social marketing app that is cloud based. A social hub that includes monitoring, insights and reaction. Command and control everything that you do in social marketing from one place. Based on some criteria keywords that you put into the system, Radian6 will pull out every conversation that is going on, which includes your keywords. This cloud application will do it in real time.

You’ll know what they are saying, where they are saying it, and what is the sentiment.  You can drill into the conversations as they are happening and take action. You can set up automated rules that define how you want to handle criteria and route it to the appropriate people in the organization for immediate action.

For marketing campaign managers it means no more 30 day old focus groups, where you are reacting to information that happened 30 days ago. And you don’t need hundreds of people to gather that information and analyzing it. All you need is technology that allows you to scale the social media walls.

With drilling even further, you can find out all the available information about that customer that is asking a question about a service you provide. Where is that person present on social media, where he is located geographically and previous contacts you had.

And you can grab that information, route it to the correct decider and communicate an offers right back to that person through social media channels. Offer that might answer a need the market has at the moment. You can do it across all the channels. Even though the customer used Twitter for example, you can answer in any other form and even present the offer on their mobile device. 

Radian6 was acquired by SaleForce in March 2011

[youtube=http://www.youtube.com/watch?v=1bMim-uGOWY]

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Facebook Marketing Solutions – Staying Ahead of the Social Media Game

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There are so many Facebook Fan pages dedicated to marketing and social media topics that it can seem nearly impossible to zero in on those that actually offer true education and not just covert advertisements of their own products. When searching for an educational Facebook Fan Page, you may have already found that having one source for everything you need is nearly impossible.

Facebook Marketing Solutions may have found the perfect combination in Facebook Fan Page Marketing Education. It supplies more than one needed element when planning a full-bodied marketing campaign. It is proving a useful tool for helping internet marketers reach their targeted consumers.

Run by employees of Facebook, you can find an abundant wealth of information here that can directly benefit your business.

APIs

Through efficiency and innovation, Facebook’s marketing APIs can help marketers achieve success. The companies listed on the Facebook Marketing Solutions page have developed proprietary tools with various functions for reporting, monitoring, campaign management, and ad creation.

They also provide a list of managed services. Managed services generally support both business models but may, in some instances, use different brand names.

Some of the available API tools include:

Tools

Some of the managed services listed include:

Managed Services

Success Stories

With a long list of small and large business success stories available on Facebook Marketing Solutions fan page, users in any industry should be able to find a story similar to their own goals for business growth.

Here are a few stories we previous covred on dbmei, Facebook Success Stories

Endless List of Resources

Facebook Marketing Solutions fan page seems to have an endless list of resources.

  • Facebook Marketing Bootcamp U.S.
  • Facebook Marketing Bootcamp U.K.
  • Videos from Business Leaders like CEO, Chris McCann at 1-800-Flowers.com & Sheryl Sandberg, COO of Facebook.
  • Past and Future Events Listings
  • Business Boost for Beginner Small Business Owners

You can find resources and case studies available on their wall at any given time on such things as scaling, product development, and even a good buy or two along the way.

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The ABC’S of Networking Follow Up

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Most of us have attended numerous networking events. We make it a point to meet and greet many people with the idea of building a relationship for potential business. So, why don’t we follow up?

How often after an event have you found yourself with a dozen or more business cards only to put them in or on your desk to collect dust. Weeks may go by before you look at them again and forget who they are or where you met them. Well, that is why, right off the bat I suggest to put your picture on your business card. It does help when people see your picture to remember who you are. That would be my first suggestion.

Next, I would suggest you ask yourself what your goals are. Are you going to these events to become a card collector? I know in some industries it’s a numbers game but then that is not really networking. Networking is about building relationships not necessarily transactions.

So many of us put so much time and effort into networking but fail to follow up. Did you know that follow up should actually begin shortly after the introduction? You should instinctively know during your conversation whether or not you would like to speak or meet with them again. (Remember don’t just look at them as a potential client but rather a potential referral source.) So, you might want to say something like “I really enjoyed speaking with you and would love to follow up with this conversation. Would you prefer I contact you via telephone or email?” At that time, they will either say:

  • Response A: “I enjoyed speaking with you as well but I am really busy right now – maybe we will run into each other again.” (meaning – they are not interested in networking with you) Keep in mind that doesn’t mean it’s over simply wait until you run into them again and let things happen naturally.
  • Response B: “The best way to reach me is via email or ….”

At this time, you may want to make some notes on the back of their business card to help remind you of some key points in the conversation for your follow up.

The only way to see the “ROI” on networking is by putting in the time. Successful people know the importance of a strong network.

According to Dr. Ivan Misner, the founder of BNI – offers 2 tips – 1 for networking and 1 for follow up meeting:

1. A one-page flyer – Have a brief overview of your business ready to pass along at all times in case you meet someone while networking who wants to quickly pass along your information to a prospective client he/she knows. You should have a hard copy to fax and an electronic copy to email.

2. Question-and-answer sheets – One of the quickest ways to learn about a person’s business as a networker, and for him or her to learn about yours, is to make the initial meeting as organized as possible. A sheet with questions that you can each ask each other can ensure you don’t forget to find out the information that could lead to a quick referral.

A great article to read, by Dr. Ivan Misner, is “Don’t make this networking mistake” He explains how to go for the “long-term relationship” and not the “short sale.”

Try to follow up from immediately to up to 72 hours while the person and conversation is still somewhat fresh in not only your mind but the other persons mind as well. Hopefully, during the initial conversation you did most of the listening this way you can offer something of interest to them based on things they have said. For example, they may have said they love golfing – so maybe you can let them know of a golf outing that is coming up or an interesting article you may have recently read about golfing. You want to look for a solution to a problem they may be having. Your follow up can include:

  • An article or a book you read
  • An expert opinion
  • A contact or introduction
  • An invitation to an upcoming networking event or target event
  • Refer to a commonality you both may have. For example:
  1. Could be You came from same town
  2. You share the same hobby
  3. You Vacationed at the same location
  4. Your both reading the same book

Just remember to be genuine and real and do not try to sell unless they showed an expressed interest in your product or service.

  • Visibility comes with being present.
  • Credibility grows during the follow ups.
  • Conversations create stronger relationships.

For a more personal follow up, which will help you stand out from the rest, send a personal handwritten note or a personalized card from sendoutcards.com.

During the course of a conversation, you may want to ask if they utilize social media. You may request to connect on facebook. If that is too personal, ask if they have a business page that you can become a fan of or try connecting on linkedin. Start building the relationship before you actually need them. Suggest a date to meet explaining how you would like to know more about their business. People like to talk about themselves so be sure to ask open ended questions.

You need to feel out the person you are following up with. Be mindful of their time. Become someone they enjoy talking to. In order for your follow up to work you need to follow through. Remember it’s not about “chasing prospects” it’s about “building relationships”

There are guidelines or campaigns for your follow ups – one is reaching out with the 8 x 12 method – meaning – you reach out to potential prospect 8 times over a 12 week period which is more for a sales follow up. Networking follow up is a much longer process to building relationship that you hope to keep for most of your career.

You may want to break down the cards into 3 catergories:

  • Prospective clients
  • People you will refer to others
  • People who will pass referrals to you

As the saying goes “The Fortune is in the Follow up” speaking of which, there is a recently published book out by Heidi Sloss called “The Fortune is in the Follow up” I have not had the pleasure of reading it yet but I may soon.

To help you stay more organized with your contacts and follow ups there is a site called jibberjobber.com – it is a personal relationship manager that can help you organize and track personal & professional relationships. It is free to set up and free to use or you can upgrade to a premium package for a low monthly cost but it is not necessary.

Don’t forget to reconnect with old business relationships, clients / customers because they too can become a good referral source.

Appropriate and sincere follow up will ultimately lead to meaningful and fruitful relationships

Here is a great guide for sales follow ups – creating a great follow up with your clients in 7 simple steps by followupsuccess.com

Statistically speaking – for sales…..

  • 48% of sales people never follow up with a prospect.
  • 25% of sales people make a second contact and stop.
  • 12% of sales people only make three contacts and stop.
  • Only, 10% of businesses make more than three contacts. This means they’re losing a small fortune.

Because…

  • 2% of sales are made on the first contact.
  • 3% of sales are made on the second contact.
  • 5% of sales are made on the third contact.
  • 10% of sales are made on the fourth contact.
  • 80% of sales are made on the fifth to twelfth contact.

Back in January, 2011, I wrote about Networking 101. This article is a follow up to networking 101 on how to follow up.

Sources:

Ezines Articles: Networking 101

“Don’t make this networking mistake”

Creating Great Follow Up With Your Clients in 7 Simple Steps

Social Media Management Tools Keep Updating: So Be Informed

Social Media Saturday:Management Tools

 

#Ignition2011: Sheryl Sandberg Shares Concerns for Facebook and Women

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At the recent Ignition Conference Sheryl Sandberg shared that Mark Zuckerberg’s greatest fear is lack of innovation. She mentions that the two factors are fueling that fear.

  1. Google has as many job openings as Facebook has current employees.
  2. Facebook lacks the resources of many of its direct competitors.

Sheryl understands that one of Facebook’s immediate concerns involves their need to rely on less product launches in favor of those that have bigger impact. Facebook has a current focus targeting the balance of moving forward in their business growth, while still protecting user-privacy.

Sheryl’s Advice to Career Focused Women

Voted in at number 7 of 10, Forbes awarded Sheryl Sandberg the status of one of the world’s Top Ten Power Women of 2011. Sheryl has some very sound advice for other power women as well. She shares that a woman’s most important career choice is who they marry. She encourages women to find a partner with whom they can share their lives 50/50. She reminds them that in general, men lean forward or continuously focus on the growth of their careers, while many women seem to lean back, and let others take the re

Check out this video with Sheryl’s top three pieces of advice for women who aim to reach the executive suites in their careers.

[youtube=http://www.youtube.com/watch?v=18uDutylDa4]

She also notes that when it comes to an individual’s GPA, the women tend to remember their numbers as slightly lower than they really were, while men remember theirs as a tad higher. She also admits that it seems in general, people like men who are in power, women – not so much. However, people do actually seem to like Sheryl Sandberg which is proven by the number of people, men and women alike, who flock to events where she will be a key speaker.

The Google vs Facebook Battle Continues

Although she initially deflected questions from Henry Blodget about a Facebook phone at the Ignition Conference, she later relented. She has a desire to see Facebook users able to snap a photo on their smart phone and upload right away to an album, wall, or page. She is worried though that Google’s Android may be a factor in preventing that.

“If you buy a phone, you should be able to share pictures and upload your photos with Facebook, we care that Android works and does that,” she said. “Android has made a public commitment to openness, and we want to see that commitment kept.”

She also mentioned that Facebook is thoroughly committed to providing an app that will work on all phones. She shared that she is currently actively working towards this with every single phone manufacturer to see that it happens. Citing that she believes that all consumers should have a choice, when asked by Blodget about whether or not Facebook is currently building a phone, she answered that she would not speculate on the topic. Although this is by far a mysterious and obscure comment, coming from Sheryl Sandberg, it’s definitely worth giving some attention and perhaps a bit of closer inspection.

note: Special Thanks to Business Insider for hosting such a wonderful event and having DBMEi as their Guest.

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LinkedIn Groups: Analytics, Stats, the data

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LinkedIn is by far the biggest professional social network and the second, after Facebook, in the total registered users in the social network world. 120 million register users as of August 2011 in about 200 countries and in 10 languages.

What started as a place to connect those who are hiring with those who are looking for work, and to do that based on personal contacts and recommendations, offers now much more than that. Users can upload photos to help in recognition, they can follow different companies and get notified when a job in one of those becomes available, and they can form a Group. As of 9 months ago, there were 870,612 groups, most of them employment and business related.

Group enables a limited discussion area and moderation by the owners and managers. It can be accessible to members only, or open to all. It is an effective way for B2B advertising, building leadership and driving traffic to your site.  Groups draw users for a longer session, experts say, and thus enabling a person to introduce himself and become noticeable. This has become a way for a person to establish himself/herself as experts in their field, on top of being a wonderful way to target customers.

Up until now, users only knew the number of people in a certain group, but this month LinkedIn added Statistics to the Group function to show in a very visual way, the most important facts about the group; a summary, the demographics, the growth and the activity of the group.

Within those tabs you can see the information in greater detail; where, geographically, are most members located, how many active members the group has, the discussion rate and how many people joined recently.

This kind of information, LinkedIn thinks, will give new members more in depth information and make the decision process, whether to join or not, much easier.  In marketing, this information gives the business owner information that he did not previously have. If you are a local business owner, the location of the people in the group you are targeting is an important factor.

The statistics shows the growth of the group, a great tool for the group manager, which enables him to see the daily activity and response to ad campaigns.

LinkedIn have been paying attention to its Group function in the past few months, unveiling new features. In November their numbers grew to 131 million members  worldwide and 1 million groups.

Why data?

[youtube=http://www.youtube.com/watch?v=akLmMAnQDVk]

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IGNITION: Future of Media Conference

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This two day conference is coming to New York City November 30th through December 1st, 2011. Exploring the future of media business, IGNITION brings together executives and key stakeholders to discuss what is happening in the here-and-now.

We all understand that the definition of media has begun to expand to include games, local, social, and real-time communications that include sharing and other forms of data exchange. However, this also means that the lines between advice, business, and entertainment, has begun to blur.

Business Insider’s founder and CEO, Henry Blodget, will host IGNITION. One of the goals of IGNITION is to discuss how what is happening now, will affect your business. For this reason, a long list of top-notch speakers covering many media industries will be attending.

  • Glenn Beck – Founder and CEO, Mercury Radio Arts
  • Deep Nishar – SVP of Products and User Experience, LinkedIn
  • Sheryl Sandberg – COO, Facebook
  • Eliot Spitzer – Former Governor, New York
  • Sarah Bernard – Director of Online Engagement, White House
  • Adam Bain – CRO, Twitter

Business Insider designs their conferences the same way they design their media: intriguing and straight to the topic at hand. Discussions are kept short and each moderator or speaker will quickly get to the point. The fast-paced schedule will keep all attendees connecting while learning. IGNITION is expecting an impressive list of 400 to 500 entrepreneurs and executives from all facets of media including print, TV, digital, music, radio, and entertainment.

Attendees should arrive ready to strategize and create new business.

Adam Bain – CRO Twitter

Before he was CRO of Twitter, Adam Bain was the president of Fox Audience Network, or FAN, where he administrated strategies that would help to monetize Fox’s digital properties. He got behind Fox’s largest acquisitions of IGN, Scout Media, Photobucket, and Myspace. Before he held that position, he was the EVP for Product and Technology for Fox Interactive Media.

Bain began at Twitter just as they were gearing up to launch new monetization efforts. Although Twitter has executed minor experiments with advertising, they now want to increase their revenue significantly. With Bain’s proven abilities in that exact area, it seems to be an incredibly good choice for Twitter and for all who use it.

Get Ready for IGNITION: Future of Media

If you plan to attend IGNITION, register now and make sure to input dbmei15 for 15% off the price of admission as a DBMEi subscriber! This IGNITION Discount Code has been created exclusively for dbmei.com readers.

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Professional Spotlight: Robert Basso

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On Tuesday, November 15th, a group of everyday entrepreneurs who have proven track records from building their own successes, came together to share how they had achieved those goals on their own terms.

Some attendees included:

  • Joe Corcoran, Founder of Joe Corcoran Productions
  • Selena Cuffe, President of Heritage Link Brands
  • Jeff Hoffman, Co-founder of Priceline.com family of companies
  • Steve Davies, President, The Alternative Board – Nassau
  • David Becker, President, PhilippeBecker

Robert Basso, the author of The Everyday Entrepreneur, is a well-recognized business leader and advocate. With an entrepreneurs eye for spotting opportunities, Rob has a long list of achievements from founding investor in Empire National Bank to owner of Advantage Payroll Services. Rob frequently contributes on Fox Business as well as other national programming such as Entrepreneur. Rob has also submitted to interviews with USA Today, AP, and CNN Money. Rob also hosts a web program called Basso on Business which features businesses and entrepreneurs.

The Everyday Entrepreneur

The Everyday Entrepreneur is loaded with powerful strategies and important objectives for defining, setting, and achieving goals for your own entrepreneurial success. Revealing how its readers can learn to apply their own ambitions to their desired goals and gain an understanding on how to proceed on their own, this book provides realistic goal setting ideas that can lead to successes that may have eluded you so far.

The Everyday Entrepreneur is unique from other available books on the market in that it supplies palpable entrepreneurial strategies for business owners. The contributions of The Everyday Entrepreneur allows for business owners to build their own wealth, financial freedom, and success regardless of age.

In The Everyday Entrepreneur, Basso explores other innovative entrepreneurs like himself and discovers what encouraged each one of them to push the limits and find their own genuine successes on their own terms.

You can also expect to learn:

  • Valuable lessons regarding how to drive business growth
  • How to best hone entrepreneurial instincts
  • How to reawaken your sense of adventure in your business endeavors

So much more is covered here but we can’t share it all. The Everyday Entrepreneur provides a roadmap allowing readers to follow the success stories of a variety of individuals who all hail from very diverse backgrounds. Take a walk with Basso as he shares the stories of each entrepreneur while they find the answers to achieving their own successes and surpassing goals unimagined.

My Take on Robert Basso

In a room full of professionals this picture speaks but a touch of the moment and what Robert Basso conveyed as an Entrepreneur, Professional and Parent. At the start of the event Robert thanked a few people, something you expect from most at such an event, but the moment to see Robert’s character came forward when he called his children to the front of the room.

“You might not quite understand this yet, but it’s my hope that you will someday” Robert Basso told his two children.

A moment that was so passionately about a father conveying an important message to his children that he had to be instructed and nudged by others to turn so they could get the photos they wanted. One could try and say that this was possibly staged, but if you had seen it first hand, you’d know the sincerity was without question.

My short interaction with Robert leaves little to argue about the long term experience of knowing or doing business with this professional, but if how he cares and treats his family is any indication, then clearly he is a professional worth knowing.

THE EVERYDAY ENTREPRENEUR

Published by John Wiley and Sons, Inc.

Publication date: October 24, 2011

$24.95; Cloth; 175 pages; ISBN: 978-1-118-10644-0

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