TikTok keeps climbing as a search engine, Canva pushes its AI video editing beta into creative pipelines, and HubSpot revamps its App Marketplace with a wave of integrations. Each development lands in September, but together they map the way brands find audiences, create assets, and build performance systems. Discovery starts in TikTok’s search bar, where […]
Basil Puglisi's Brand Blog #AIassisted
YouTube AI Auto-Chapters, Salesforce Einstein 1, and Google Spam Policies: Aligning Attention, Personalization, and Trust
YouTube introduces AI auto-chapters that let viewers jump directly into the sections that matter, Salesforce upgrades Einstein 1 to unify data and creative production, and Google sharpens its spam policies to eliminate scaled content abuse and site reputation manipulation. Each launch happens in August, but the alignment is immediate: navigation, personalization, and policy now sit […]
Pinterest AI Backgrounds, Meta AI Reels Effects, and Google Core Update: A Marketing Alignment
Pinterest releases an AI background generator for product imagery, Meta layers new AI tools into Instagram Reels effects, and Google’s core update shifts visibility across search. Each development lands in July, but the alignment is clear. AI now shapes the backdrop of product presentation, the dynamics of creative storytelling, and the structure of discoverability. When […]
Instagram Notes Music, Descript Scene Builder, and SMX Advanced: A Marketing Alignment
Instagram introduces music into Notes, Descript launches Scene Builder as a new way to assemble video, and SMX Advanced clarifies how AI is reshaping the foundations of SEO. These updates unfold across June, and while they may seem like separate product announcements, their value compounds when used together. A short music-driven Note can spark participation, […]
LinkedIn Premium AI Coaching, Shopify AI Recommendations, and Google Spam Update: Building Smarter Paths to Growth
AI continues to redraw the way people work, shop, and search — and May underscored how quickly these shifts are becoming practical. LinkedIn extended its Premium subscription with AI job coaching tools that help members fine-tune résumés, draft tailored outreach, and prepare for interviews as if a coach were guiding them directly. Shopify deepened its […]
YouTube AI Music, HubSpot Content Hub, and Google AI Overviews: Aligning Creativity, Campaigns, and Search
The pace of digital marketing is shifting again, and this time AI isn’t just supporting workflows — it’s steering how discovery, content, and visibility connect. In April, YouTube expanded its AI-powered music features with DJ-style suggestions and text-to-prompt radio stations, offering creators dynamic soundtracks that respond to audience tastes. At the same time, HubSpot launched […]
TikTok Search, Runway Gen-2, and Google’s Helpful Content Shift: A Marketing Alignment
TikTok, Google, and Runway all push forward updates in March that are reshaping how marketers discover creators, generate video, and optimize search visibility. These changes highlight a new alignment across community, creative, and technical layers of digital marketing. What matters most is how quickly teams can translate these platform signals into measurable results — whether […]
Building Authority with Verified AI Research
I have been in enough boardrooms to recognize the cycle. Someone pushes for more output, the dashboards glow, and soon the team is buried in decks and reports that nobody trusts. Noise rises, but credibility does not. Volume by itself has never carried authority. What changes the outcome is proof. Proof that every claim ties […]
TikTok Q&A Stickers, ChatGPT Memory, and Google’s Core Update: Redefining Engagement and Quality
The dynamics of digital interaction shift again as TikTok brings interactive Q&A stickers to the forefront, OpenAI introduces memory to ChatGPT, and Google rolls out its latest core update on spam and quality. These updates are not isolated — they reshape how audiences participate, how brands personalize, and how search visibility is determined. The thread […]
LinkedIn Thought Leader Ads, Descript AI Video Editing, and Google INP: Building Authority Through Smarter Workflows
The tools shaping authority and visibility are moving faster than campaigns themselves. In January, LinkedIn expanded its Thought Leader Ads, giving brands the ability to amplify executive voices and push trusted content directly into targeted feeds. At the same time, Descript introduced its biggest round of AI video editing upgrades yet, with smarter scene control, […]