Email: Your Most Underrated Asset In a social-first era, email remains the most personal, direct, and measurable marketing channel. It’s not subject to algorithm changes or pay-to-play visibility. It’s a relationship you control—one address at a time. Yet many businesses treat email as an afterthought. Now is the time to rethink your approach, and use […]
Basil Puglisi's Brand Blog #AIassisted
Going Live Isn’t Optional Anymore: Facebook Pushes Video to the Front of the Feed
Live Video Moves from Feature to Strategy Facebook Live is no longer just for verified pages. As of early April, all users now have access to stream live video to their followers—and the platform is making it clear that video is now a priority. Live videos appear more prominently in the News Feed, and users […]
The Feed Rewrites Itself: Instagram’s Algorithm Shift and What It Means for Engagement Strategy
Instagram Changes the Game Instagram announces it will shift from a chronological feed to an algorithmically sorted one. This isn’t just a design change—it’s a strategic pivot that forces everyone who uses Instagram for business, marketing, or content visibility to rethink how they earn attention. The reason, according to Instagram, is that users miss a […]
The Unspoken Shift: What Google’s February Shake-Up Tells Us About SEO
What’s Really Going On Earlier this year, digital marketers notice something’s off. Rankings shift. Traffic dips. Visibility dances across devices. Google offers no official update to Penguin or Panda, but the tremors are undeniable. SEOs begin calling it a ‘core update’—and that term sticks. The truth is, this quiet shift says more than any formal […]
Target, Talk, and Tune In: How Social Video and Audience Tools Are Changing the Game
Instagram’s Longer Ads Redefine Short-Form Storytelling Instagram expands its video ad capabilities globally this month, enabling up to 60-second videos. For marketers, this opens the door to more detailed, emotionally-driven content—while still remaining native to the platform’s visual-first ecosystem. With more room to tell a story, brands can now build trust by sharing product journeys, […]
Going Live, Loading Fast: Why December is a Turning Point for Content Creation and Delivery
Facebook Goes Live—And So Do You Facebook expands access to Live Video for all U.S. iPhone users this month. What was once a tool reserved for celebrities and media brands is now in the hands of the everyday content creator. This shift fundamentally changes how content is produced and consumed—live video becomes both a media […]
Push, Promote, Perform: November’s Mobile Surge Demands Smarter Marketing
Facebook Notify Pushes the News—And the Boundaries Facebook’s new mobile app, Notify, debuts this month. Designed to deliver real-time push notifications from a curated list of media partners, it’s a direct attempt to own the moment in breaking news and mobile consumption. For marketers, Notify represents a new layer in real-time engagement—one that demands relevance, […]
The Business of YouTube: From Ads to Originals, Why Video is Red Hot in 2015
YouTube at a Crossroads: Ads, Originals, and Opportunity By mid-October 2015, YouTube is no longer just a video-sharing site. It’s a full-fledged media empire with creators, advertisers, and audiences intertwining like never before. While anticipation brews over the ad-free subscription service YouTube Red (expected before month’s end), advertisers are actively adjusting their strategies. TrueView ads […]
I saw Miracles
When a woman is pregnant, her body changes. It changes to conform to the little human that is growing inside of her. It’s a beautiful thing…. pregnancy. It’s a time when you start taking those weekly photos, and downloading every pregnancy app possible and start clicking on due date clubs, breastfeeding clubs, meds or no […]
Ad Blockers, Chat Commerce & Visual Filters: September Redefines the Rules of Engagement
Apple Changes the Game with Content Blockers Apple releases iOS 9 in mid-September, and with it comes support for content blockers in Safari. This single update sparks one of the fastest paradigm shifts in digital marketing. Within hours, ad-blocking apps dominate the App Store charts. For publishers and marketers, the message is clear: users are […]