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AI Artificial Intelligence

TikTok Search, Canva Video AI, and HubSpot Marketplace: Converting Discovery Into Scalable Action

October 28, 2024 by Basil Puglisi Leave a Comment

TikTok search trend, Canva AI video editing, HubSpot App Marketplace, influencer discovery, CRM personalization, campaign testing, SEO optimization, engagement KPIs, CTR, conversion rate

TikTok keeps climbing as a search engine, Canva pushes its AI video editing beta into creative pipelines, and HubSpot revamps its App Marketplace with a wave of integrations. Each development lands in September, but together they map the way brands find audiences, create assets, and build performance systems. Discovery starts in TikTok’s search bar, where […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Branding & Marketing, Business, Business Networking, Content Marketing, SEO Search Engine Optimization, Social Media, Video

AI in Workflow: Event Management at Scale with eShow AI #AIg

October 21, 2024 by Basil Puglisi Leave a Comment

AI Workflow eShows, Digital Events

What HappenedIn September 2024, eShow introduced a suite of AI-powered event management tools designed to accelerate planning and improve attendee experiences. The release includes agenda automation, attendee analytics, chatbot-based registration, and real-time session adjustments. Organizers can now dynamically update schedules based on attendance trends, engagement levels, and speaker changes, while chatbots handle high-volume attendee inquiries. […]

Filed Under: AIgenerated, Business, Conferences & Education, Data & CRM, Events & Local, Sales & eCommerce, Workflow

AI Trend Predictions, Video Chaptering, and Event Planning #AIg

October 14, 2024 by Basil Puglisi Leave a Comment

AI Social Media

What Happened X is rolling out AI-driven trend prediction tools that analyze platform activity to forecast which topics are likely to spike in engagement. YouTube is adding AI-powered chaptering to automatically segment videos into labeled sections, improving navigation and discovery without manual timestamps. Meta is extending AI into event planning workflows, integrating scheduling, audience targeting, […]

Filed Under: AIgenerated, Social Brand Visibility, Social Media, Social Media Topics

Bing Joins ChatGPT as Default Search: Microsoft Build AI-Search Advances #AIg

October 7, 2024 by Basil Puglisi Leave a Comment

SEO, AI

What Happened On May 23, 2023, at Microsoft Build, the company announced a major integration milestone: Bing would become the default search engine for ChatGPT, starting with Plus subscribers and later extending to free users. This move gave ChatGPT direct, live access to web search results, blending conversational AI with real-time information retrieval. The announcement […]

Filed Under: AIgenerated, Search Engines, SEO Search Engine Optimization

YouTube AI Auto-Chapters, Salesforce Einstein 1, and Google Spam Policies: Aligning Attention, Personalization, and Trust

September 23, 2024 by Basil Puglisi Leave a Comment

YouTube AI auto-chapters, Salesforce Einstein 1, Google spam policies, CRM personalization, content governance, cycle time reduction, non-brand organic growth, video engagement, CTR, bounce rate

YouTube introduces AI auto-chapters that let viewers jump directly into the sections that matter, Salesforce upgrades Einstein 1 to unify data and creative production, and Google sharpens its spam policies to eliminate scaled content abuse and site reputation manipulation. Each launch happens in August, but the alignment is immediate: navigation, personalization, and policy now sit […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Business, Conferences & Education, Content Marketing, Data & CRM, Sales & eCommerce, Search Engines, SEO Search Engine Optimization, Social Brand Visibility, Social Media, Social Media Topics

AI in Workflow: Scaling Marketing Automation with AI-Powered Precision #AIg

September 16, 2024 by Basil Puglisi Leave a Comment

AI Workflow Marketing Automation

What HappenedIn August 2024, ActiveCampaign announced that its AI-powered automation actions reached 1.4 billion for the year, marking a 20% year-over-year increase. This milestone underscores the accelerating adoption of AI in marketing automation, where real-time data triggers, behavior-based personalization, and predictive workflows are allowing brands to deliver more targeted and effective campaigns. The scale of […]

Filed Under: AIgenerated, Business, Data & CRM, Sales & eCommerce, Workflow

AI Style Filters, Storytelling Tools, and Skill Insights Reshape Social Media #AIg

September 9, 2024 by Basil Puglisi Leave a Comment

AI Social Media

What Happened Instagram is rolling out AI-powered style filters that instantly apply cohesive visual aesthetics across images and videos, giving creators and brands a new shortcut to consistent branding. TikTok is debuting AI storytelling tools that help map out scripts, scene sequences, and recommended effects, making narrative-driven content easier to produce. LinkedIn’s latest AI skill […]

Filed Under: AIgenerated, Social Brand Visibility, Social Media, Social Media Topics

Google’s Search Generative Experience and Neeva’s Shutdown #AIg

September 2, 2024 by Basil Puglisi Leave a Comment

SEO, AI

What Happened In May 2023, two pivotal moments shaped the search engine conversation. On May 10 at Google I/O, Google introduced its Search Generative Experience (SGE) — a bold step toward weaving generative AI directly into the search journey. Rather than a list of blue links, SGE placed AI-crafted summaries at the top of results, […]

Filed Under: AIgenerated, Search Engines, SEO Search Engine Optimization

Pinterest AI Backgrounds, Meta AI Reels Effects, and Google Core Update: A Marketing Alignment

August 26, 2024 by Basil Puglisi Leave a Comment

Pinterest AI background generator, Meta AI Reels effects, Google core update, AI product imagery, Advantage+ ads, AI video editing, SEO optimization, engagement KPIs, CTR, bounce rate

Pinterest releases an AI background generator for product imagery, Meta layers new AI tools into Instagram Reels effects, and Google’s core update shifts visibility across search. Each development lands in July, but the alignment is clear. AI now shapes the backdrop of product presentation, the dynamics of creative storytelling, and the structure of discoverability. When […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Content Marketing, Search Engines, SEO Search Engine Optimization, Social Brand Visibility, Social Media, Social Media Topics

AI in Workflow: Fashion Retail AI Recommendations Driving Value and Retention #AIg

August 19, 2024 by Basil Puglisi Leave a Comment

AI Fashion and Retail

What HappenedOn July 9, 2024, BrandAlley reported strong results from its deployment of AI-driven personalized product recommendations. According to the retailer, the system delivered a 10% increase in average basket value (AOV) and successfully recovered 24% of at-risk customers. By leveraging transaction history, browsing behavior, and predictive analytics, BrandAlley’s AI recommendations influence real-time purchasing decisions […]

Filed Under: AIgenerated, Business, Data & CRM, PR & Writing, Press Releases, Sales & eCommerce, Workflow

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