@BasilPuglisi

Content & Strategy, Powered by Factics & AI, Since 2009

Basil Puglisi

The truth about business ownership and entrepreneur opportunities

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Actual business ownership and entrepreneur opportunities have never been easier, nor will they likely be ever again. The worst thing I have ever heard in the last decade as a Consulting Coach is I need to wait, or choosing to wait, it’s the deathtrap no one ever gets out of. There are lots of ways to build a business and a brand in very short order. Puglisi Consulting Group has been doing this for business owners and even divisions of major corporations for a while now.  Like anything else, until you educate yourself it always seems like to much or impossible.  If you really want to be your own boss the only way you will get there is by starting today.

Website – $500 to $2000

Prime Office Space – $199 month – $5000 a month

Marketing Materials (Highest Quality) $55 – $200 to start

Social Brand Marketing – well you get the picture

A basic business can get started  for around $750 with only about $200 recurring monthly. Granted, you have to put in the time to make it up in other areas, and you’ll need to be able to actually do or sell something, oh and get at least a county clerk business cert ($27-$45 onetime fee).

Point is everyday big business dries up the talent of small business owners and our population becomes stuck in the misconceived notion that they have to work for someone else.

Obviously, I could go on and there are other details to consider, but if you got a talent, time and a week’s pay in your pocket, you got all you need to receive both your own finances and the economy.

www.puglisiconsulting.com or www.visibilityacceleration.com

Top Reasons to Blog, by Basil C. Puglisi

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            1)You already do it every day….

            When you learn about something, develop an opinion, share information, you are already blogging, you just haven’t taken the time to write it down or share it, why?

            2) Stress Release

            They say when something bothers you can count to ten or write down what’s bothering you. *note in this case, choosing not to publish may be a good idea, but that’s up to you.

            3) Education is a global responsibility

            The internet is full of so-called experts, if people who really know about a topic do not get on and share it, then others will be mislead by others. Wiki is a great example of this.

            4) Visibility

            The blog is a way to get your name and skills out there. Looking for that next great career move? Want to run for public office? The blog is a  simple way to share what you know and how you are qualified.

            5) Optimization

            Have a website? Blogs are the perfect tool to share information, display your website and drive traffic to your business, campaign or whatever.

T-Mobiles myTouch Slide review

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T-Mobile seems to have turned its myTouch line into its very own franchise. Or at least it is now thanks to the new addition of a second model as well as a solid line of accessories. Still, we all know that it isn’t all about the hardware.

Actually, it seems that the myTouch 3G Slide has built its own custom skin on top of HTC’s Sense for the Android 2.1. The phone actually seems to represent the coveted deep carrier customized experience that most are searching for in a mobile device. Although the original product was a bit larger than some may have desired, the new release seems to have this covered in a slimmer model that offers a bit better packaging.

It also looks a lot better in person than it does on videos or web photos. This is a huge relief since most of the pre-promos showed a body that was a bit on the ugly side and looked bulky and inconvenient to some users already using the more advanced and more expensive technologies.

Although the Slide does provide some new features and up-to-date aesthetic looks, it also continues to share some of the design features common to its namesake. It seemed redundant to have to return to the HVGA display to run the test review on the Slide, but it was also odd that the WVGA wasn’t as missed as much as previously foreseen. Speculation is that it may be due to the plentiful screen. Not only this, but the screen itself has that ‘glass-front’ feel instead of the shaky plastic that can scare us at the thought of an accidental drop. The air of high quality is much appreciated.

Oddly, there seems to be a bit of resistance and anything but a smooth flow between the devices open and closed aspects. Rubbing noises when closing or opening the display seem to be rather common.

Adwords and PPC Advertising to Market Your Business

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Pay-per-click and Adwords advertising may be two of the fastest ways to drive visitors to your website. Although there may be a bevy of free methods available, that may also indeed work in their own time, nothing comes close to PPC and Adwords in terms of efficiency and speed.

There have been great successes and great failures with PPC as well. With well defined learning curves some users seem to launch themselves in a bit too early, with a bit less education than is required, which can be one sure way to fail, and quickly. However, once you know the basics you should be able to lay a firm foundation with your PPC and Adwords campaigns.

Targeted Global Marketing

Why would any business owner limit their marketing areas locally if they have such quick and handy tools available that can literally get the word out worldwide. Targeting a global marketplace with these methods will give you the opportunity in advertising to customize your ads for over two hundred countries in their appropriate languages.

PPC Launching Tips

Start cautiously and slowly. Learn to track your outcomes while maintaining adjustments until you learn which item, product or even technique is generating the outcome you desire.

Although you should start out slow once you get a feel for what targeted ads generate the most income, you should then begin to aim for the sky and take the risks necessary to gain substantial benefit from future successes.

Adwords

When planning your Adwords campaign be certain to utilize the keyword tool to find the best chances at keywords with the highest probable hit rates. Although Google’s keyword tool will be sufficient to begin, once you begin to rake in some money, you may want to switch over to a more detailed keyword research tool such as Site Build It.

With a bit of study, drive and maintenance even the least savvy marketing business owner can make great leaps in the ad revenues they can generate with a few simple products advertised in all of the right places.

Adwords and PPC Advertising to Market Your Business

by Leave a Comment

Pay-per-click and Adwords advertising may be two of the fastest ways to drive visitors to your website. Although there may be a bevy of free methods available, that may also indeed work in their own time, nothing comes close to PPC and Adwords in terms of efficiency and speed.

There have been great successes and great failures with PPC as well. With well defined learning curves some users seem to launch themselves in a bit too early, with a bit less education than is required, which can be one sure way to fail, and quickly. However, once you know the basics you should be able to lay a firm foundation with your PPC and Adwords campaigns.

Targeted Global Marketing

Why would any business owner limit their marketing areas locally if they have such quick and handy tools available that can literally get the word out worldwide. Targeting a global marketplace with these methods will give you the opportunity in advertising to customize your ads for over two hundred countries in their appropriate languages.

PPC Launching Tips

Start cautiously and slowly. Learn to track your outcomes while maintaining adjustments until you learn which item, product or even technique is generating the outcome you desire.

Although you should start out slow once you get a feel for what targeted ads generate the most income, you should then begin to aim for the sky and take the risks necessary to gain substantial benefit from future successes.

Adwords

When planning your Adwords campaign be certain to utilize the keyword tool to find the best chances at keywords with the highest probable hit rates. Although Google’s keyword tool will be sufficient to begin, once you begin to rake in some money, you may want to switch over to a more detailed keyword research tool such as Site Build It.

With a bit of study, drive and maintenance even the least savvy marketing business owner can make great leaps in the ad revenues they can generate with a few simple products advertised in all of the right places.

Banner Display Networks

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Banner display networks can offer business owners the ability to target customers, vertical markets and other advertising aspects on the pages they are already browsing. This kind of ad serving technology can provide instant global visibility.

How Do Banner Display Networks Work?

Users create or have created for them professional banner ads that are displayed on many thousands of websites across the internet on the users behalf. Banner display networks target niche ‘viewers’, which means those who are already viewing your competitors products and services, may very well see your own banner displaying your products and services as well. This is called an ad impression.

Another important aspect about banner display networks is that the more your ads are displayed to prospective buyers, the more familiar your company, or brand, begins to be to possible buyers. This can be known as building your brand’s awareness. Marketers understand that often you will need to put your product or service in the customers view, and hopefully their minds, four to seven times before they may decide to make a purchase from you.

Where Will My Ads Be Displayed?

Commonly, a user will choose from their targeted categories of sites that you would like to display your banner ads on. Good banner display networks will also offer the option to geo-target some of your audience. If your business is offline as well as online, this can be a vital form of advertisement when users try to search engine browse for products and services in your particular area.

Banner Options

Dependant on the quality of the service you use, you may be able to gain the services of a professional graphics designer who will communicate with you about what you would like your banner to display. There is also likely to be a large choice of templates to be used as the base option for your banner. These options will include the type of banner ad such as top-bar or side-bar options.

Banner display networks do have their price, however, most are able to boast a level of efficiency in helping their users to achieve higher viewed status on their websites.

Banner Display Networks

by Leave a Comment

Banner display networks can offer business owners the ability to target customers, vertical markets and other advertising aspects on the pages they are already browsing. This kind of ad serving technology can provide instant global visibility.

How Do Banner Display Networks Work?

Users create or have created for them professional banner ads that are displayed on many thousands of websites across the internet on the users behalf. Banner display networks target niche ‘viewers’, which means those who are already viewing your competitors products and services, may very well see your own banner displaying your products and services as well. This is called an ad impression.

Another important aspect about banner display networks is that the more your ads are displayed to prospective buyers, the more familiar your company, or brand, begins to be to possible buyers. This can be known as building your brand’s awareness. Marketers understand that often you will need to put your product or service in the customers view, and hopefully their minds, four to seven times before they may decide to make a purchase from you.

Where Will My Ads Be Displayed?

Commonly, a user will choose from their targeted categories of sites that you would like to display your banner ads on. Good banner display networks will also offer the option to geo-target some of your audience. If your business is offline as well as online, this can be a vital form of advertisement when users try to search engine browse for products and services in your particular area.

Banner Options

Dependant on the quality of the service you use, you may be able to gain the services of a professional graphics designer who will communicate with you about what you would like your banner to display. There is also likely to be a large choice of templates to be used as the base option for your banner. These options will include the type of banner ad such as top-bar or side-bar options.

Banner display networks do have their price, however, most are able to boast a level of efficiency in helping their users to achieve higher viewed status on their websites.

Bloomberg BusinessWeek last week; “Google’s YouTube Boosts Display Advertisers 10-Fold”

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Came across a great article on Bloomberg BusinessWeek last week; “Google’s YouTube Boosts Display Advertisers 10-Fold”. Very interesting that the King of Search has discovered display advertising. Now let’s be honest, YouTube has massive reach but so does Google so is search declining?

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According to Brian Womack who wrote the piece for Bloomberg, “As growth slows at its main business of selling ads next to search results, Google needs more revenue in other areas”. My guess is that as the economy is rebounding, we will start to see more brand advertising and a continued increase in “traditional” digital advertising campaigns. According to eMarketer, “spending on the major categories of display, which includes banner ads and video, may rise 9 percent to $7.92 billion this year”. Clearly Google saw this trend coming  as they expanded their own display offerings when they purchased DoubleClick in 2008 and Teracent last year.

So what do you think, search or display? Are they independent of each other or are they both part of the same strategy?

You can read the full article from Bloomberg BusinessWeek  at http://www.businessweek.com/news/2010-05-03/google-s-youtube-boosts-display-advertisers-10-fold-update1-.html

Bloomberg BusinessWeek last week; “Google’s YouTube Boosts Display Advertisers 10-Fold”

by Leave a Comment

Came across a great article on Bloomberg BusinessWeek last week; “Google’s YouTube Boosts Display Advertisers 10-Fold”. Very interesting that the King of Search has discovered display advertising. Now let’s be honest, YouTube has massive reach but so does Google so is search declining?

–
According to Brian Womack who wrote the piece for Bloomberg, “As growth slows at its main business of selling ads next to search results, Google needs more revenue in other areas”. My guess is that as the economy is rebounding, we will start to see more brand advertising and a continued increase in “traditional” digital advertising campaigns. According to eMarketer, “spending on the major categories of display, which includes banner ads and video, may rise 9 percent to $7.92 billion this year”. Clearly Google saw this trend coming  as they expanded their own display offerings when they purchased DoubleClick in 2008 and Teracent last year.

So what do you think, search or display? Are they independent of each other or are they both part of the same strategy?

You can read the full article from Bloomberg BusinessWeek  at http://www.businessweek.com/news/2010-05-03/google-s-youtube-boosts-display-advertisers-10-fold-update1-.html

It’s in the Details, Stats on Social Media

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If your still not sure about Social Media as a sales tool, think about this!

“customer reviews had a strong influence on the purchases of 71% of respondents—while only 25% said the same about Facebook fan pages”—an interesting statistic considering the pace at which companies are setting up Facebook pages. Seems to me there is a disconnect here since comments posted on a Facebook page are customer reviews, aren’t they?

 “Customers are constantly accessing information via multiple touchpoints — including mobile devices, social networks, and company websites — throughout the research process. Companies have come to recognize the importance of providing excellent cross-channel services to improve the customer experience. In fact, 80 percent of customer experience decision makers said that improving cross-channel interactions was one of their key priorities in 2010. However, consumers consistently rate satisfaction levels for cross-channel experiences as poor, so it is apparent that businesses often struggle to deliver on this goal.”

Think about how you are using, or not using Social Media to meet consumer needs!