Filing frenzy means desperate searches. Categories determine if you appear at all.
What it is: Specific service labels plus offers.
How it works: Add the category, post deals. PinMeTo explains how this unlocks relevant visibility.
What to do this week: Add ‘Tax Preparation Service’ and one seasonal offer.
Why it matters: Meets stressed locals where they are. Builds trust for key sales.
Goal: Aim for 10 more calls this month.
For more:
PinMeTo. (2024). GBP Categories. https://www.pinmeto.com/blog/google-business-profile-categories
Wix. (2023). Select GBP category. https://www.wix.com/seo/learn/resource/how-to-select-your-gbp-category
Quick Steps Cheat Sheet:
• Log in at business.google.com
• Click ‘Info’ in left menu
• Find ‘Category’ field and add ‘Tax Preparation Service’
• Go to ‘Posts’ and create tax season offer
• Include clear call-to-action
About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.
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