Year-End Audit: Website, Social, Email in One Hour

December wrap-up to spot issues. No time to audit? The you’ll start the new year weak.

What it is: Quick check digital channels for performance gaps.

How it works: 20-min bursts: site speed with PageSpeed, social metrics in Insights, email opens in tool. Note 3 fixes, each can improve in some way, find it and change it.

What to do this week:
• Run site speed on homepage.
• Review social or email, fix one.

Why it matters: Neil Patel says audits find 15-20 improvements. Builds trust, leading to more retention and sales.

Goal: 2 metric improvements this month.

For more:

Neil Patel (2023) Audit https://neilpatel.com/blog/content-audit/;

HubSpot (2023) Guide https://blog.hubspot.com/marketing/email-marketing-guide;

Sprout Social (2023) Tips https://sproutsocial.com/insights/social-media-audit/

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.