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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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Will Airtime Re-Humanize the Internet?

June 24, 2012 by Basil Puglisi Leave a Comment

The internet has left some parts of humanity more isolated from one another while simultaneously connecting them in ways we never had in the not-so-distant past. While it has certainly done far more good on the connection end than it has done bad on the isolation side, there are still many things that we are […]

Filed Under: Digital Factics Blog, General, Social Media, Video Tagged With: Airtime, Chatroulette, facebook, Internet Relay Chat, Sean Parker, Shawn Fanning, skype, YouTube

What is Tout?

June 18, 2012 by Basil Puglisi Leave a Comment

We have had many Pinterest and Instagram-a-holics since those two stormed their way onto the social scene. However, short of YouTube we have had very few platforms that have provided us with a quick and easy method for uploading videos. Until now. Tout is a social media platform that enables users to take their own […]

Filed Under: Digital Factics Blog, General, Mobile & Technology, Social Media, Video Tagged With: Chief executive officer, facebook, Greta van Susteren, Instagram, Katie Couric, Tout, twitter, Weather Channel, YouTube

Boosting Revenue with Social Media

April 29, 2012 by Basil Puglisi Leave a Comment

For many marketing companies, management of corporate or small business level social media has become a full-time endeavor. For this reason it can be vital to learn what impact your efforts are actually having on your brand awareness. Gaining this knowledge will help you to understand what it may take to boost your business’s bottom […]

Filed Under: Digital Factics Blog, General, Social Media Topics Tagged With: Brand awareness, business, Chief executive officer, Digital marketing, facebook, internet marketing, LinkedIn, Marketing and Advertising, small business, Social Media, social media marketing, Social Media Networks, twitter, YouTube

Display Ads and Tumblr [News]

April 25, 2012 by Basil Puglisi Leave a Comment

Technically, display advertising, or banner ads, are graphical advertisements on the web that pop up next to, above, blended into or under content on emails, web sites, or even IM applications. This video is very short but provides a great overall understanding of what display ads are and how they work. [youtube=http://www.youtube.com/watch?v=oUT5H723Ii4] What Benefits Will […]

Filed Under: Business, Digital Factics Blog, General Tagged With: AdBrite, advertising, Advertising network, business, David Karp, Display advertising, google, Nielsen, Tumblr, Web banner, YouTube

Can Social Media Change Education Paradigms?

April 9, 2012 by Basil Puglisi 1 Comment

Sir Ken Robinson; author, speaker and international advisor on education in the arts to government, non-profits, education and arts bodies. He was Director of The Arts in Schools Project (1985–89), Professor of Arts Education at the University of Warwick (1989–2001) and was knighted in 2003 for services to education.  You can view the RSA animate video “Changing paradigms in […]

Filed Under: Digital Factics Blog, General, Social Media Tagged With: education, Ken Robinson, Paradigm, RSA Animate, Social Media, University of Warwick, World War II, YouTube

Did you try? A Look at the data from #SMWsmac [InfoGraphic]

February 29, 2012 by Basil Puglisi 15 Comments

What can you do in 16 days? Try! With just under a month before Social Media Week 2012, it came to our attention that NYC did not have a daylong event that was tailored to teach the small business owners and professionals how Social Media is and can be used. On Feb 1st, 2012 dbmei […]

Filed Under: Conferences & Education, Digital Factics Blog, General, Social Brand Visibility, Social Media Topics Tagged With: analytics, blogger, brand, business, corning inc, dbmei, empire avenue, facebook, google, internet marketing, klout, lujure, Marketing, smw12, smwnyc, smwsmac, Social Brand, Social Media, social media conferences, social media education, social media maketing, social media week, StumbleUpon, synthesio, twitter, Visibility, Visibility Marketing, YouTube

New Facebook Ads Platform Goes Live on February 29th

February 26, 2012 by Basil Puglisi Leave a Comment

Facebook plans to release a new ad platform on February 29th that may profoundly change the way business is done on this social media network. Peter Corbett of iStrategyLabs, a social media marketing firm, recently said the following, “The company expects the new ads to perform 40 to 8o percent better than its previous product” […]

Filed Under: Digital Factics Blog, General, Social Media Topics Tagged With: advertising, facebook, Facebook Platform, Facebook Premium Ads Overview, February, internet marketing, iStrategyLabs, Om Malik, Online advertising, Peter Corbett, Scribd, Slide show, Social Media, social network, video, YouTube

How to Get the Most Out of Your Social Media Advertising

January 22, 2012 by Basil Puglisi 7 Comments

The field of advertisement has changed immensely over the past decades. Online advertisements have replaced almost completely the printed newsletters, which used to be so effective. If, at first, the companies used to advertise online and build their own websites and buy virtual ads, today, social media is the new way of advertising. Now, I […]

Filed Under: Digital Factics Blog, General, Social Brand Visibility, Social Media Tagged With: Coca cola, facebook, LinkedIn, Social Media, social media marketing, Social network service, twitter, YouTube

Find A Lifetime of Success in 2012 by understanding “Time” & “Why?”

January 1, 2012 by Basil Puglisi Leave a Comment

Ready to understand why some people are far more successful than others? Brace yourself! I am going to share my perspective on why 2011 was such a success for me and give you something to think about in 2012. Here’s the funny part, I made more money in 2011 than I have ever and that […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce Tagged With: blog, brand, business, conferences, facebook, FourSquare, LinkedIn, news, PR, publishing, Puglisi, Social Brand, Social Media, video, Visibility, website, YouTube

Professional Spotlight: Stephanie L. Schierholz (NASA)

December 18, 2011 by Basil Puglisi Leave a Comment

Stephanie Schierholz is the Social Media Manager for NASA, buts that’s not all. This talented professional like many others also participates as a active member of other organizations. At the time of this article she is president-elect for Women in Aerospace, an inaugural member of the British Council’s Transatlantic Network 2020, and a member of […]

Filed Under: Digital Factics Blog, General, Social Brand Visibility, Social Media Topics Tagged With: brand, Mobile & Technology, NASA, PR, Professional Spotlight, Social Brand, Social Media, video, YouTube

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