Being able to monitor what is said about your brand on the internet has become a very important part of doing business these days. Social Media has the power to make or break brand names, and web visibility should be monitored. Hand in hand with finding out who is talking about you and why, there […]
Basil Puglisi's Brand Blog #AIassisted
What is the Microsoft Cloud?
Although the Cloud sounds fluffy and inviting, it really is just another name for the internet. All of us are Cloud users in that aspect, as anytime we use Facebook, or log into Hotmail, we are on the Cloud. However, recently the Cloud has expanded its niche into an entire new range of different business […]
Social Media & Brand Monitoring Part 1: Radian6, Scout Labs, FlipTop
Social Media has, in many ways, taken the place of the generalized web search. Personal comments, posted by happy or disgruntled customers, can have a tremendous impact on the reputation of a brand. It doesn’t take long before a social comment creates a chain of complaints, and if it goes unanswered can damage any business. […]
Facebook Marketing Tool: Involver.com
Noah Horton and Rahim Fazal founded Involver.com in 2007 in efforts to provide a startup that can help brands begin to get a grip on managing their social media channels. Having grown from a company of a dozen employees to over sixty with many offices in areas such as Los Angeles, New York, Chicago and […]
Location Trends: Checkpoints
“When was the last time you got a reward for just showing up? When did you get a prize for something you do every day? Now you can, with Checkpoints” is the catch-phrase of a new mobile app called Checkpoints. Founded by brothers/ entrepreneurs Mark and Todd DiPaola, who put $1 million of their own […]
Run a Website or Blog? You Can Help Japan With One Code Snippet
Run a Website or Blog? You Can Help Japan With One Code Snippet. Mashable is running a digital campaign to help get support for Japan, while this is slightly outside the norm for this blog, I feel that what it represents is the power of New Media and our ability to reach people and make […]
Social Media Club
In March of 2006, Chris Heuer and Kristie Wells began Social Media Club. Their intentions were to provide a format in which to explore and offer solutions to common issues facing our society as technological advancements continued to shape the way we connected socially on many levels.Benefits of Social Media Club The global conversation on […]
Digital Marketing Trend: Microsoft Tag
Microsoft Tag is a new experience in connecting the digital world with the real world. By scanning a tag – a new kind of bar code – with your cellular phone, you can have immediate access to information, websites, videos, reviews and more. When you scan a Tag displayed on an establishment or product, […]
SmB Digital Trends: Groupon, Google Offers & Facebook Deals
Small Business Trends: Groupon, Google Offers & Facebook Deals Groupon burst into the scene of business client relationship in 2008, and changed the advertising model. It’s mindboggling rise in 2010 is proof they’ve hit the jackpot – an uncharted territory of local businesses and internet users. The virtual world and the physical world intersecting with […]
Basic Guide to Understanding Code
Making a website can be a complicated process, especially when there are all different types of code out there that you can use. Each type of code is a little bit different, with the end result going unnoticed by most casual viewers. However, the real results are highly noticeable by professionals in the web design […]