Slideshare may be another aspect of online commerce and marketing that may sound like one of the little guys, for now. However, this site offers large varieties of business media solutions in the forms of documents, slide show presentations and even downloadable pdf files. Professionals from many niches upload their business content, while other viewers […]
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SmB Digital Trends: LivingSocial
LivingSocial offers a system similar to Groupon where users can jot in their local zip code and browse over offers that can be purchased online for personal use, or even sent to others as gifts. This social discovery and networking tool allows business owners to read and review what others are saying about their business, […]
Brand Blogs: Mashable
Considered an internet news blog, Mashable was launched from Pete Cashmore’s very own home in Aberdeen Scotland in 2005. Its primary purpose is to cover the latest news in social media, but it also covers any new news and developments in entertainment, online video, web development, technology, mobile and other gadget reviews and information. The […]
Google Analytics and Greasemonkey
Google Analytics is a free service offered by Google that generates statistical information about the visitors to your site. It is aimed at marketers, small business and website owners. It is considered to be the most often used statistic tool, currently used by 57% of the 10,000 most popular websites. Google Analytics tracks visitors to […]
Social Media & Brand Monitoring Part 4: Techrigy, Seesmic
SM2 – Techrigy When Techrigy, a Pittsford, N.Y Company, reached 1 Billion conversations, in Feb. 2009, it was posted all over the internet. In July of that same year, the company was acquired by Alterian, a British integrated marketing software platform and a leading marketing service company. Their product was labeled SM2. The company provides […]
Press Release: Submission Software & Easy Self Serve Sites
One aspect of online business marketing may require the distribution of press releases for special events, products or even discounts or other coupon or seasonal promotions. And although drawing up a press release may not be that difficult or time consuming, submitting it to the many directories available can be a definite time-killer. Many have […]
Social Media & Brand Monitoring Part 3: Sysomos, TruCast
Social Media has given every one of us an equal voice in what is being said on the internet about a brand, and with that changed the way our entire world works. The more saturated the world wide web becomes, with information geared towards making money, not always in an honest way, more and more […]
YouTube Advertising & Channels
Having a custom YouTube channel is kind of like having your own television channel. It will allow the user to upload their personal videos and to promote their own products or services via their video as well as URL linking on the custom YouTube channel page. To begin you would simply need to sign up […]
Social Media Tools: ShoutOMatic
What is Shout-O-Matic? First it is the newly created product of Norm Levy, Michael Levy, Jim Robert and Chris Lawlor. This young team of developers learned a great technique for aggregating digital photos, videos, music and text with their LifeGoRound platform. Just over seven months old, ShoutOMatic it is already making a few waves on […]
Why Every Small Business Should Go Online
Why a Small Business should go Online: Ways Your Offline Business Can Benefit from an Online Presence Although it may be hard for some of the ‘old timers’ regardless of age, to understand how much it can be of benefit, there is no doubt that it would be a very rare offline business that could […]