Google’s annual shifts can redefine rankings. Catch them early, or watch competitors pull ahead.
What it is: New dashboard tools and ranking factors.
How it works: Check for updates, adopt quick. Whitespark’s survey lists annual changes as key influencers.
What to do this week: Review your dashboard and try one new feature.
Why it matters: Gives visibility advantages. Builds an edge in trust and sales. A consultant noted 18% better results for early adopters.
Aim for 15% stat lift this month.
Quick Steps Cheat Sheet:
• Log in at business.google.com
• Look for “new features” alerts or banners
• Click one new tool (Performance, Add Services, etc.)
• Try it out with a quick update or addition
• Check back in a week for results
For more:
Whitespark. (2023). Local Search Ranking Factors. https://whitespark.ca/local-search-ranking-factors
Page One Power. (2024). Leaked ranking features. https://www.pageonepower.com/linkarati/leaked-documents-reveal-over-14000-google-search-ranking-features
About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.
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