It is clear to see how Twitter can be part of our daily lives. Some people feel the need to keep their followers updated on their lives, and some people use it to educate people. The good thing about twitter is that there is a personal use, and a business use. Twitter allows people to engage on all different kinds of levels, from fun random facts to hard breaking news. Â This social site makes it easy to connect and stay connected with everyone around the world.
At times, Twitter can be like one big chat room. Twitter chats can be initiated by a common hash tag. Chats are not private, so everyone can say what people are talking about. This can be a good thing because it can be used as a business tool. A great advantage to non private chat rooms can be onlookers checking out what you’re talking about. For example if you are talking about a specific or topic, you might be able to segway into your new retail business by explaining  what you offer how it solves that need and perhaps some cool deals. Onlookers will see this and be informed about your business and you may gain a new group of followers. Use the twitter chat to your advantage. However, treat Twitter like a social event not a sales floor, talk about the things around your product or service before you even mention something that’s for sale.
In order to chat with people on a certain topic, hash tags (#) are the way to go. For personal use, when someone wants to talk about the recent political debate on twitter all that person has to do is hash tag a keyword. For example, you might want to use “#politicaldebate” or even “#presidentialdebate”. This will allow users to engage with people besides their followers.
For a business use, one might want to get their company’s name out there. A good idea for the business is to tweet something about their business that will appeal to people and hash tag their company’s name. To even go a step further, you can hash tag keywords that describe your company and their products or services. For example, if a new car dealership opens locally, a good idea is to hash tag the town they are located in and hash tag keywords like the type of cars and offers.  If a business owner believes they have a great idea, twitter is one of the ways to put it out there and test it. Just like anything else, make sure your topics are about issues, stories of solutions, tweets that just talk at the public tend to do poorly compared to ones that are there to start or participate in a conversation.
Twitter has great marketing potential. Your twitter page is a spinning image of you. You want to come off as professional as you can. Your twitter background and avatar are canvases that allow you to be personal and reflect yourself on the page. For personal use you want to use this space to describe yourself. It is a proven fact that people make judgments within a second. The same goes for a company trying to brand themselves on twitter. Making their page unique and constantly updating will stick out in people’s minds. The twitter bio allows users to describe who they are and what they do. For personal and business use, overlooking the twitter bio would be a huge disadvantage. This is the time where you should be personable and make someone want to be your follower.
An easy way to gain and keep followers is to produce content. Not just any content however, but content that is interesting, educational, and appealing to a wide variety of people. You want to reach a wide range audience, so make sure that your content isn’t directed to just one group of people. Producing constant content will keep your twitter “alive” and gain followers daily. When there is content, there is feedback. With a single hash tag you can grab a worldwide audience. Feedback is important for any business because it tells you to either continue what you’re doing, or improve on a certain aspect. Good feedback can be an advantage for your twitter because other people can see that people like your content. However, there is always bad feedback. It all depends on how you handle the bad feedback that will allow you to come out once again stronger on top.
Twitter has become part of our daily lives. It would be a company’s huge disadvantage if they didn’t use twitter to brand themselves. Twitter is a great marketing social media site. It is easy to use and interact with people from all over the world. Once you figure out a keyword to represent yourself or your company, you’re sure to succeed on Twitter.
Sources:
- Why You Should Be Using Twitter and 7 Random Benefits
- Getting Started on Twitter
- Using Twitter as a Customer Service Platform
- Using Twitter for Events
- Beneficial Twitter Strategies
- Real-Time Twitter Chats
- How to Get More Twitter Followers
- Brand Your Twitter Account with Your Avatar, a Background and YOU!
The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.
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